print is alive! · brochure by tony geiger, kids in parks . 11/25/2014 2 presentation outline...
TRANSCRIPT
11/25/2014
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Elise A. Kahl Kids in Parks – Blue Ridge Parkway Foundation
Print is Alive! How to Make Activity-Based Brochures and Booklets
(----- hummingbird)
Brochure by Tony Geiger, Kids in Parks
11/25/2014
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Presentation Outline
• Kids in Parks • Why Print Media • Writing Tips • Designing Tips • Software • Incorporating Technology • Activity
A series of networked, self-guided, brochure-led trails designed for kids
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Kids in Parks & TRACK Trails
kidsinparks.com
Self Guided Adventures
71-77% visitors to the Parkway reported using brochures 81-86% reported self-guided information as extremely or very important
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Self Guided Scorecards
Nature Trail Disc Golf Courses
Trails designed to utilize the sport of disc golf to attract teenagers and their families
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Provide Incentives
Kids can earn prizes for registering their adventures on our website. Kids answer questions about the experience, which provides assessment data.
Provide Incentives
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Pediatrician Office Signs
Website
kidsinparks.com
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Networked Trails 106+ trails
kidsinparks.com
Link Public Lands
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Connect Community Partners
A series of networked, self-guided, brochure-led trails designed for kids
Why print media is still relevant
• Parkway study • Fairly easy to make • Can be inexpensive for site and visitor (heavily visited sites, strategically locate
print) • Doesn’t require technology
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• It’s changeable – • Engage repeat users, seasons, new life • Vary content for different age groups and languages
• Parents become teachers • Visitors can lead their own adventure at their own pace • Can be used for wayfinding • Can be used with technology
Why print media is still relevant
Development
• Site Visit • Research • Mock-up • Writing • Graphic Design
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Three things to start with
• Subject • Audience • Environment
Subject
• Topics • Can visitors have sensory
experiences with topic? • Is it interesting?
• Narrow topic selection to one main idea
• Theme statement
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Audience
• Age & demographic • Repeat or first time visitors • Common subject or new to
audience
Environment
• Trail specific, park-wide, museum, exhibit, etc.
• Weather and time of year
• How can visitors interact with the environment
• What activities are appropriate for the environment
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Safety
• Poison ivy, stinging nettle, etc • Berries • Insects • Fungus • Water hazards • Falling hazards • Traffic
• Subject • Audience • Environment
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Document Details
• Budget • Brochure, booklet or other? • Size • Brochure folds • Color or black & white
Writing Content
• Make it fun! • Varying questions & activities
• Open ended questions • Vary styles of learning
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A series of networked, self-guided, brochure-led trails designed for kids
Styles of Learning • Visual • Auditory
• Kinesthetic • Analytical
A series of networked, self-guided, brochure-led trails designed for kids
Writing Content
• Include recognizable games
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A series of networked, self-guided, brochure-led trails designed for kids
Writing Content
• Include recognizable games
A series of networked, self-guided, brochure-led trails designed for kids
Writing Content
• Include recognizable games
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Writing Content
• Storytelling • The Kids in Parks
program uses two characters – TRACK the dog and KIP the dragonfly – in many of brochures to lead the activities
Writing Content • Activities that allow visitors to interact
with the site • Breadth verses depth
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Writing Content
• Active language • Be concise
Designing Steps
• Layout • 3 – 30 – 3 Rule
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3 30 3 Rule
~ 3 second message ~ 30 second message ~ 3 minute message
Designing Steps
• Use Principles of Design • Contrast • Repetition • Alignment • Proximity
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Contrast
A series of networked, self-guided, brochure-led trails designed for kids
Repitition
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Alignment
A series of networked, self-guided, brochure-led trails designed for kids
Proximity
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Typography
• Font type • Readability • Contrast • Size • Repetition
A series of networked, self-guided, brochure-led trails designed for kids
Colors
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Covers • Create focal point • Determine visual sequence
Photographs • Resolution and quality • Credit photographer if
necessary
• Flickr – copyright • Forestry images • USFWS image library
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A series of networked, self-guided, brochure-led trails designed for kids
Software • Google docs
Software • Powerpoint – design-> page setup
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Software • Canva
Field Testing
• Volunteers • Families • Co-workers • Students
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A series of networked, self-guided, brochure-led trails designed for kids
Include Technology • Geocache and earthcache
A series of networked, self-guided, brochure-led trails designed for kids
• Cell phone tour
Brochure by Tony Geiger
Include Technology
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• Interactive elements in museum
Include Technology
• Connect to website
Include Technology
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Include in Existing Programs
Example: Limberlost TRACK Trail at Shenandoah National Park
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Example: Limberlost TRACK Trail at Shenandoah National Park
Or draw it out
Example: Limberlost TRACK Trail at Shenandoah National Park
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A series of networked, self-guided, brochure-led trails designed for kids
Example: Limberlost TRACK Trail at Shenandoah National Park
Contact
Elise A. Kahl
866.308.2773 ext 410
Kidsinparks.com