print design and production multimedia e-marketing web design
TRANSCRIPT
Print Design and Production
Multimedia
e-Marketing
Web Design
Biology Program overview Brochureproject description | specs | my responsibilities
Mouse over to view:FRONT COVER | 2-PAGE SPREAD 4-PAGE SPREAD | BACK COVER Design & Production
Design & Production 1
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Project DescriptionThis brochure was created to market the new McDougal Littell Biology program. The book logo and the caiman on the cover provide program branding. Content from a chapter opener was placed on the first spread to lead with the book content, while the 4-page spread showcases McDougal Littell’s key differentiators. Because only three products were highlighted in this piece, a complete list of the program components was placed on the back cover.
Specs8-panels; gate fold; 8.5” x 11” trim with fold; 4 color process with spot PMS and UV coating (spot gloss plus dull varnish)
my responsibilitiesResearched products and collaborated with copywriter to design and create various concepts to present to Product Marketing. Once concept was chosen, refined design and choose final images and fonts. Work with vendor to prepare files for pre-press (add spot and varnish channels to PSD files and add spot and varnish layers to INDD files). Sign off on vendor proofs and attend press check.
Print Design and Production
Multimedia
e-Marketing
Web Design
Design & Production 2
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1Design & Production
Exhibits
Design & ProductionMouse over to view:
FRONT | BACKBiology PoSterproject description | specs | my responsibilities
Project DescriptionThis poster was created to market McDougal Littell’s new Biology program and act as a customer leave-behind. The poster is intended to be hung in classrooms and viewed by students. All content was taken directly out of the textbook.Specs2-sided poster; 34”x22” trim folded down to 8.5” x 11”; 4 color process
my responsibilitiesResearched textbook. Choose chapter opener content based on interest and image budget. Searched online stock agencies for royalty free images. Designed all graphics and type treatments. Collaged chapter opener content. Approved vendor proofs and attended press check.
Print Design and Production
Multimedia
e-Marketing
Web Design
Exhibits 3
ExhibitsNSta 2007project description | specs | my responsibilities
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Multimedia
Design & Production
Project DescriptionMcDougal Littell’s booth for the National Science Teachers Association conference was designed to showcase all McDougal Littell science products, including textbooks, ancillaries and technology. A presentation area was included for rep and consultant presentations. Raffles and presentations were held in the booth to generate booth traffic. McDougal Littell also hosted workshops, which were advertised by posters in the booth. Most booth graphics were recycled from previous exhibits due to budget limitations.
SpecsExhibit components included: 14 wall graphics, 7 headers, 1 arched header, 1 large hanging sign, 3 kiosks, workshop posters and flyers, raffle box graphics, raffle signs, raffle tickets, hospitality invites, reception posters, program ads, advanced program ads.
my responsibilitiesDesigned graphics for kiosks, Advanced & Electives wall and header, Chemistry wall and header, Earth Science wall and header, Middle School headers, technology wall, presentation wall, and large Biology wall. Art directed small biology wall and workshop posters. Designed program and advanced program ads.
Print Design and Production
Multimedia
e-Marketing
Web Design
Multimedia 4
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e-Marketing & Web Design
Exhibits
MultimediaClick to view (internet connection required):
CD-ROM STORYBOARD | ONLINE OVERVIEWBiology techNology overviewproject description | specs | my responsibilities
Project DescriptionProduct Marketing wanted an interactive overview to walk through all the Biology technology products. In addition to going in sample packs and being used as a customer leave-behind, the overview has also been used in marketing and training presentations. Because it was so well-received by the sales force, Product Marketing wanted to make the overview more accessible to both the field and customers. So an online version was created and posted to McDougal Littell’s marketing web site.
SpecsCD-ROM: master created using Director, Flash and Peak Pro. Packaging: 2-sided insert, CD art and tray card; 4 color process. Online Overview: created using Flash and Peak Pro.
my responsibilitiesCollaborated with copywriter, Product Marketing and Technology departments to create script and storyboard. Chose talent and scheduled and directed voice-over recording. Edited and optimized sound files. Designed and created graphics for both versions of the overview as well as the packaging. Chose and edited background music. Designed and developed interface for both versions of the overview using Lingo and ActionScript. Animated, programmed, optimized and tested both overviews.
Print Design and Production
Multimedia
e-Marketing
Web Design
e-Marketing & Web Design 5
4Multimedia
e-Marketing & Web DesignClick to view (internet connection required):
E-NEWSLETTER | WEB SITEBioZiNe Xtraproject description | specs | my responsibilities
Project DescriptionThe BioZine Xtra e-newsletter was created to generate interest for McDougal Littell Biology as well as promote the BioZine and Dr. Stephen Nowicki’s (program author) web sites. The main idea was to provide customers with links to articles and activities they could use in their biology classrooms. In addition to sending out an email, Product Marketing also wanted a simple web site to correspond to the e-newsletter that would be accessible to the field and more customers. The web site was also intended to archive all past articles and to collect new email addresses.Specse-newsletter built using HTML. Web site built using HTML, CSS, and javascript.
my responsibilitiesCollaborated with Product Marketing and Technology departments to design e-newsletter and web site. Designed and created all graphics. Researched and acquired all images. Created test lists and email accounts. Developed and tested e-newsletter. Designed and art directed web site.