PRINT ADVERT RESEARCH

BY KRYSALYN

ELLIE GOULDING The picture shows Ellie Goulding's print

advert for our album 'Lights' since reflecting on the title of the album she

has decided to add lights within her hair which gives it an affect of glitter which

brings out the ad more. Doing this appeals more to a target audience of

girls as it looks like glitter which is quite feminine and has the feel of a sultry

look.

Star Ratings by magazines and newspapers.

Same text for her name and the album that she is promoting.

Narrative – album called lights using lights with her hair.

JESSIE JThe picture below shows Jessie J for her album cover of 'Who you are' compared to Ellie Goulding's album 'Lights' this did not have any star rating by any company. It only has a descriptive line of that the album includes her smash hit number one single. So the customer is normally drawn to fact that the singer sings a particular song. The advert also includes her website so the customer can go on the official website to purchase an album or go there for advertisement.

Same colour gold text for headlines/titles and white text for the different names.

Advert just incorporates 3 colours black, white and gold.

LADY GAGAThis is the print advert for Lady Gaga's single born this way which has it simplicity but effectiveness through the way that she is portrayed. Lady Gaga is depicted in a way where she has horns and her face is seen to look geometric but the customer is able to tell it is Lady Gaga. The simple word 'GAGA' is spread across the third of the poster telling the customer who she is and not saying Lady as she doesn't look that feminine. The full stops within the date are replaced by crosses which causes controversy between the way that she looks which will appeal to more of her audience.Plain poster with just the name and date

Black and white image which could represent darkness or mystery

LADY GAGAThe last print advert we researched into was Lady Gaga's single 'Applause' as we felt that it was essential we know the previous designs that Lady Gaga had done so when producing our ads we would know a design to follow. We saw that with this design it was bright coloured and included more information than the previous design which was black and white and had one source of colour.

Names of people who produced the advert and helped towards it.

The name of the artist and the song she is promoting.