print • digital media kit •...
TRANSCRIPT
Now, more than ever, PassageMaker is the Power CruisiNg Authority
• DigitAL
• eVeNtsMedia Kit
welcome to PassageMaker Magazine, your portal to the power cruising
lifestyle. here you will find articles about trawlers and other ocean motorboats, cruising destinations and technical advice. we also host a nationwide events series called trawler Fest, which brings the magazine to you in person. trawler Fest and trawler Fest university teach what you need to know to go cruising. Plus we host a variety of land and water exhibitors to inform your search for the perfect trawler.
8x annuallyCirculation: 32,000
PassageMaker Magazine is steadfastly committed to our readers, subscribers and advertisers. our editorial and publishing teams are passionate about cruising and dedicated to upholding our Mission:
To provide the best, most credible information in the world about cruising under power. We enable, promote, and stimulate this expanding boating lifestyle, and the boats and products needed to successfully cruise anywhere in safety and comfort.
every issue of PassageMaker Magazine features compelling stories and in-depth technical information. with a flexible editorial schedule, we cover the timeliest, most revelant stories and topics to keep our readers informed, entertained, and on the leading edge of this exciting, growing industry.
annual – FallCirculation: 50,000
this is a must-have research guide to the best in new power boat production 30 feet and above. the guide includes trusted information from the editors of 4 major marine titles: PassageMaker Magazine, Power & Motoryacht, Yachts International, and Soundings, as well as in-depth reviews that are conveniently categorized, such as Passagemakers and Downeast boats. AiM Marine group's 2014 Boat Buyer's guide is available now on newsstands and digitally as well.
AIM Marine Group's 2014 Boat Buyer's Guide
What PassageMaker Magazine readers are saying
PassageMaker Magazine
We continue in our search for the near-perfect boat to purchase but probably will charter a few times first to get our sea legs and get a better idea of exactly what we really want.
PassageMaker Magazine will go a long way in helping us figure that out!”
Subject: PassageMaker's E-‐Newsletter ChannelsDate: Wednesday, January 15, 2014 6:18:28 AM ET
From: PassageMakerTo: Whitten Hall
Subscribe Website Trawler Fest CruiserPort Advertise Back Issues Exhibit
SANTA BARBARA:Welcome to the American Riviera
By Robert Scura
California is home to a forty-mile stretch of south-facing beach, the longeston the west coast of the United States. Nestled on that beach between thePacific Ocean and the Santa Ynez Mountains is the charming city of SantaBarbara...
CLICK HERE TO READ MORE
The 10 Commandmentsof TroubleshootingBy Capt. Richard Thiel
When something goes wrong on your boat, a fewsimple rules can keep you from taking things frombad to worse...
CLICK HERE TO READ MORE
WHAT'S HOT AT PassageMaker.com
THOUGHT YOU WERE FUSSY? RUSSIAN OLIGARCH SUESFOR $100 MILLION OVER AWLGRIP JOB
WANT TO CRUISE WITH PETS? ONE MORE REASON TOJOIN US AT TRAWLER FEST IN FEBRUARY
RE-IMAGINING MAINSHIP: MARLOW COMPANYREINTRODUCES A 32-FOOTER WITH FLAIR
BOAT GUY: DON'T LET WINTER GET IN THE WAY OFYOUR BOATING VIDEO
COUPLE EASES INTO A DOWN-ISLAND ADVENTURE WITHA STOP AT LUPERON IN THE D.R. BLOG
Submission Guidelines
This email was sent to [email protected] you are receiving this in error, please click here to visit PassageMaker's Email Preference Page to change your preferencesor to unsubscribe.
PassageMaker Magazine105 Eastern Ave. Suite 203 Annapolis, MDCopyright © 2014, Cruz Bay Publishing Inc.
the digital edition of PassageMaker Magazine is the fastest growing segment of the PassageMaker audience. we now have over 3,300 subscribers to the digital edition of PassageMaker and the iPad app—and our readership is growing daily.
PassageMaker Magazine’s digital newsstand partner, texterity, has been delivering a wonderful and easy-to-use digital version of PassageMaker for 5 years. readers have it delivered to their PC, Mac, iPad, iPhone, Android smartphone, Kindle Fire, and Nook Color. readers can also access PassageMaker on the Apple Newsstand.
PassageMaker Digital
• easy swipe navigation
• Adjustable text size and
multiple reader formats
• hyperlinked stories and
web addresses
Channels delivers PassageMaker-quality content in the
digital medium. it is a valuable resource with in-depth coverage
of boat shows and events, new boat launchings, tips and
techniques for safer and healthier boating. Channels is
a huge hit with our readers and has grown to include nearly
32,000 boaters.
I had an ad in a recent Channels eNewsletter. From
the ad alone, I received 6 inquiries and have one boat
under contract. PassageMaker makes sense to me." –John P.
CHANNELS eNewsletter 36x annuallyCirculation: 32,000
Digital
Mobile App
web and social Media
PassageMaker has a rapidly growing following of cruisers on Facebook, twitter and youtube. these channels allow us to connect via social media to a wide range of active cruisers and boat owners.
@passagemakermag
facebook.com/passagemakermagazine
Passagemaker.com is the online complement to the magazine and event series. Visitors can browse the site’s many layers of content, and members can take advantage of exclusive features. online articles are a perfect extension of the printed publication and offer additional firsthand reader experiences, technical advice, product reviews, and timely news.
• 82% of our readers have visited passagemaker.com
• over 250,000 unique site visitors in 2013
• over 380,000 site visits in 2013
• over 1,373,000 page views in 2013
I consider PassageMaker banner ads as a main base of my marketing campaign. They are
reasonably priced and generate repeat visitors to my website and leads on my listings." –Curtis s.
Passagemaker.com
source: google Analytics
events
passagemaker.com/events
trawler Fest is PassageMaker’s stand-alone series of boat shows designed for cruising enthusiasts. strategically located in key cruising regions nationwide, trawler Fest features an impressive in-water selection of new and pre-owned cruising powerboats, the latest in marine gear and services, first-class education & demonstrations, and plenty of opportunities to connect with serious, qualified buyers.
trawler Fest university, held two days prior to trawler Fest, offers in-depth destination & technical courses taught by renowned industry experts. university courses have a wide range of appeal, from beginners to experienced cruisers, with popular topics such as diesel engine maintenance, cruising with pets, weather, navigation, systems overviews, and onboard training to name a few. trawler Fest is more than a boat show; it’s where industry, education and community come together in an intimate, rendezvous-type atmosphere.
Trawler Fest is an experience you simply won’t want to miss!
CruiserPort is a designated area within two of the country’s top, mainstream boat shows, promoting the cruising life-style. Flags and banners identify participating vessels which serve this distinction. CruiserPort offers free boating seminars taught by your favorite PassageMaker editors and by renowned industry professionals. CruiserPort is your portal to the cruising lifestyle!
CruiserEXTEND YOUR RANGE
Here’s what PassageMaker event attendees are saying:
Trawler Fest was exactly the kind of educational experience we needed—to prepare us for choosing and buying an appropriate boat, and for the vital things we needed to know about
operating, maintaining, and enjoying it. The Trawler Fest experience is a great value and a perfect example of how fun and supportive the boating community can be.”
We just want to thank PassageMaker for putting on such an incredibly high quality event. I don't think it is overstating it to say that Trawler Fests have been a huge part of our excitement and
enthusiasm for entering the boating world.”
Average Age 61
Average household Net worth $2,400,000
readers with a net income over $5 million 14%
own their own home 90%
own a second home 60%
College educated 84%
LoyaLty to PassageMaKer
renewal rates exceed 70%
read every issue 99%
have contacted an advertiser after reading an advertisement in PassageMaker 89%
subscribers that pass along their copy of PassageMaker for others to read 72%
Agree that PassageMaker ads keep them up-to-date about products and services they need or would like to have 89%
would consider a new/used boat listed in a PassageMaker ad 94%
Feel PassageMaker provides better content and resources compared to Yachting Magazine 97%
Feel PassageMaker provides better content and resources compared to Sea Magazine 93%
reLationshiPs with Boats
own a cruising powerboat 71%
own full displacement hull 30%
own a semi displacement 42%
own a planning hull 27%
Average number of years owning a cruising powerboat(s): 14
Plan to buy a new boat within five years 42%
eventually plan to purchase a new boat 58%
will use a financial service to purchase their next boat 40%
Average anticipated expenditure for fully equipped boat $543,056
Average boat size for planned purchase 46'
will use their boat for extended cruising 60%
Average number of days a readers spends on the water per year 52
Plan to charter a boat within the next two years 30%
Anticipate needing maintenance work within two years 80%
Plan to buy electronics within two years 41%
Plan to paint their hull within two years 30%
Demographics
PassageMaker Magazine readers are avid cruising enthusiasts. For them, there’s no middle ground.
they’re passionate, involved, and completely receptive to new ideas and opportunities for making their
cruising lifestyle even more enjoyable. these are a few statistics to help you get to know them better.
Average 32,000 copies each issue (includes subscribers, newsstands, office copies, and promotion). our readers choose PassageMaker Magazine for information on the cruising lifestyle and to discover the best sources in the
world for buying and outfitting their boats.
Publication frequency: 8 times per year
Distribution & Circulation
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ContactPassageMaker today at 410-990-9086 or [email protected] for information on advertising with AiM Marine group
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270,000total Print Circulation 2013
228,868eNewsletter opt-in subscribers
83,722social Media Followers
6,450,633Visits to our 7 websites
ISSUE ISSUE SPACE MATERIALS ISSUE CORRESPONDING ARRIVAL DATE DEADLINE DEADLINE FOCUS SHOWS & TRAWLER FESTSMarch ’14 Feb. 12 12/13/13 12/20/13 Northbound Trawler Fest–Lake Park, FL, Miami Boat Show, Palm Beach Boat Show
April ’14 March 26 2/3/14 2/10/14
May/June ’14 May 7 3/14/14 3/21/14 Trawler Fest– Seattle-area
July/Aug ’14 June 25 4/25/14 5/2/14 Bluewater (Bonus Distribution)
Sept. ’14 Aug. 13 6/13/14 6/20/14 Southbound Newport Boat Show, Seattle (fall) Boat Show
Oct. ’14 Sept. 24 8/4/14 8/11/14 Boat Shows Annapolis Power, Trawler Fest– Baltimore, Fort Lauderdale Boat Show
Nov/Dec. ’14 Oct. 29 9/12/14 9/19/14 Hot off the press for FLIBS
Jan/Feb. ’15 Dec. 24 11/3/14 11/10/14 Seattle (Winter) Show, Trawler Fest–Lake Park, FL
Passagemaker Magazine
105 Eastern Avenue, Suite 203 | Annapolis, MD 21403 | Phone: 410.990.9086 | Fax: 410.990.9094 | www.passagemaker.com
DEADLINE AND EDITORIAL CALENDAR
THE POWER CRUISING AUTHORITY
Ads in Passagemaker pull. Not only do they drive direct sales and reinforce branding, but often bring a spike in advertiser website traffic coinciding with distribution of the magazine.
Results You Can Measure!
NORTHBOUND ISSUE, MARCHWe follow the annual migrations up the East and West coasts as northern latitudes come into bloom. We will write about where to go and how best to get there, including some of the very best destinations in New England, the Canadian Maritimes, the Pacific Northwest and Alaska. We will write about the best tactics and techniques for power cruising in northern waters. BLUEWATER ISSUE, JULY-AUGUSTThis special issue focuses on offshore planning and skills. We’ll take look at the gear that passagemakers rely on–the communications equipment, watermakers, liferafts, etc. We’ll showcase features that highlight the risks and rewards of voyaging and interview experienced distance cruisers. We will broaden our distribution reach on this particular issue to connect with targeted groups that have demonstrated a specific interest in the offshore cruising market. This issue will have a bonus digital distribution of 100,000-plus. SOUTHBOUND ISSUE, SEPTEMBERWe catch up with the cruising community as it does its annual about-face and makes way toward the equator. We’ll talk about the waterways, transit strategies and great places along the way. We’ll feature stories by cruisers about their adventures in places such as the American South, the Caribbean and Mexico.
BOAT SHOWS ISSUE, OCTOBERIt goes without saying that our Boat Show Issue would feature the latest cruising vessels, gear and electronics on exhibit at the various shows, but we promise to go further by featuring reader benefit stories to help them make better decisions whether they are buying boats or refitting their current vessels.