principles of magazine design jour 500 contemporary magazine
TRANSCRIPT
Principles of Magazine Design
JOUR 500 Contemporary Magazine
Rules of Magazine Design
Design for function, not for decorationGood design facilitates readingGood design draws the reader inGood design leads the readerGood design has multiple points of entry –
headlines, decks, photos or illustrations, cutlines, sidebars while being clean and simple
Department heading
Headline
Deck
Byline
Body copy
Pull quote or call out
Art
Folio
Two-page spread
Think of two facing pages as a single unit unless there’s a full-page ad
Two-page spread
Four Elements of a Page
Every magazine page is made up of four elements:
Art (graphics, photos, illustrations)TextHeadlines/titles and subheads/decksCaptions
Elements of a page
And don’t forget
white space
Art
Every page or two-page spread should have a dominant piece of art, a single focal point
Let photos tell the story
Let photos tell the story
Unity
Magazines should be consistent – style, typeface, color palette, use of white space
Consistent design helps give a magazine personality
Unity: Typography
Limit yourself to just a few fonts:One for body copyAnother for department titlesA third for photo cutlinesUse special fonts for display headlines
Typography
Find creative ways to use type in display headlines
Consistency
Consistency
Trend: Brief text, lots of images
Trend: Celebrity covers
Anatomy of a Magazine Cover
logo
image
Cover lines
White space
Issue dateprice
Anatomy of a Magazine Cover
logo
image
Cover lines
White space
Issue dateprice
Covers: Poster
Covers: One theme, one image
Covers: Multitheme, One-image
Covers: Multitheme, Multi-image
Covers: All Typographic