principles of digital media me9hp. staff chris lane - module convenor anne robinson - part time...
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Principles of Digital Media
ME9HP
Staff
• Chris Lane - Module Convenor• Anne Robinson - Part time
lecturer• Sally Mould - Part time lecturer
Module Aims To provide students with a detailed
understanding of the contexts and practices of multimedia;
To introduce them to the production of a multimedia project;
To develop awareness of the communicative possibilities of multimedia.
Outline of Syllabus• Introduction to the module• History and development of digital media
technology• Overview of digital media tools• Theorising digital media - identity,
community, gender and race• The digital divide - regional and global
perspectives• Digital Media - concentrations of
ownership and independent production
Syllabus - continued• Theorising digital media -
communication, narrative and interaction
• Market trends in digital media applications and services
• Digital media, design, creativity and aesthetics
• Careers in digital media
Syllabus - continued• Overview of Photoshop Environment
and Tools• Understanding image resolution,
mode and size• Introduction to Using Photoshop
Creatively• Painting Tools• Using Layers• Working with selections and paths
Syllabus - continued• Masks and Alpha Channels• Compositing• Working with type in layers• Filters• Image Ready• Automation of actions• Creating interaction
Learning outcomes:
• On successful completion of this module post-graduate students will be able to:
Assess and select the appropriate tools to produce a multimedia project;
Create a small multimedia project; Critically analyse the current issues
and future developments in multimedia and electronic publishing
Teaching and learning methods:
• Teaching methods include lectures and on-line interactive learning material, tutorials, seminar discussions and computer lab sessions. Students will be expected to attend lectures and take part into on-line activities as well as comment on their readings.
Assessment instruments:
• a) An interactive image series presented on CDROM (Weighting 50%)
• b) A 2,000 word essay critically assessing the context of multimedia developments (Weighting 50%).
• Coursework deadline: January 13 2003
Study hours:
• Students will study for a total of 150 hours on this module made up in the following way:– Timetabled lectures, seminars and workshops: 30
hours
– Self-directed study, including Online work: 78 hours
– Preparation for assessment: 37 hours
– Private review of assessment after receiving feedback: 5 hours.
What is digital media? 1.
• A new means of media production
• A new kind of medium that allows the user to interact
What is digital media 2.
?
Maths
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Collection of academic theoretical traditions
• Sociology• Computer Science• Philosophy• Design
Technology
A method for storing, transmitting and reproducing information
Lifestyle
• http://www.nokia.com/speechless/main.html
Software
Political force
Bodily transcendence
Driver of creativity
Historical period
Industrial sector
http://www.apple.com/creative/
Economic paradigm
Genre in story telling
Set of media production tools
Distribution system
New medium
Interactive multimedia
Bits (rather than atoms)
What is digital media? 3.
• Not analogue media• So what is analogue media?
Analogue information is …• Continuous• Stored as a physical arrangement of
atoms that have an analogous relationship to the original information
Digital information is …• Quantised• symbolic• Sometimes stored through the
presence or otherwise of an electical charge in an atom
• Sometimes as an arrangement of atoms where the arrangement has only a symbolic reference to the original information
Visual qualities of Analogue and Digital
• Analogue– Noise and distortion– Continuity– Deterioration on reproduction
• Digital– Quantisation– Pixelation– Resolution
Analogue wave
Digitised wave
Digitised wave - higher resolution
Digitised wave - even higher resolution
Digitised wave - even higher resolution
Photoshop for beginners
• Starting a new image• Painting• Rubbing out
Photoshop for more experienced students
• Using filters to emulate digital and analogue visual language
• Mosaic filter (a digital effect• Noise filter
The brief for today• Create a self portrait using
photoshop’s painting toolsor• Create a self portrait using
photoshop’s painting tools, image’s taken from the web and filters to emulate visual attributes of bother digital and analogue images
Twenty minutes before the end of the session
• Show each other what you have made
• Take a look in the other rooms
Recommended reading• NEGROPONTE, N. (1995). Being Digital. Random
House.• TANNEBAUM R. (1998). Theoretical Foundations
of Multimedia. W.H. Freeman and Company.• CHAPMAN, N. & CHAPMAN, J. (2000). Digital
Multimedia. John Wiley & Sons.• PLANT. Sadie. (1997). Zeros and ones : digital
women and the new technoculture. Fourth Estate.
• Weinmann, E. Lourekas, P. (2002). Photoshop 7 for Windows & Macintosh: Visual QuickStart Guide, Peachpit.