PrimulatoDebutExpandedCraftCoffeeLineatInternationalHomeandHousewaresShow

BocaRaton,FL–February9,2017

Primula,knownfortheirinnovativebeverageware,hasannounceditsexpandedproductofferingsfor

thecraftcoffeecategory,focusedonhelpingconsumerscreategourmetcoffeebeveragesfromthe

comfortoftheirownhome.Newproductsincludestylishcoffeepresses,pouroversetsandthermal

tumblers.

Idealforavarietyofretailchannels,thenewproductofferingsbringawiderangeofcraftcoffee

productswithinreachforconsumerstoenjoyauniquecoffeeexperienceathome.Productsareeasy

touse,easytocleanandhighquality,fulfillingimportantconsumerneeds.

BrianMelzer,president,explained:“We’reexcitedtoenhanceourcraftcoffeeofferingswithamore

comprehensiveproductline.Ourproductsmeetthegrowingconsumerdesiretotransformat-home

coffeepreparationintoexperienceswhichallowthemtobetterexpresstheiruniquepreferences.”

AkeyfactorindevelopingPrimula’sexpandedcraftcoffeelineistomeettheconsumer’sdesirefor

craftcoffeebrewingproductsthatsupporttheentirecreationprocess,forexample,precisionkettles

usedwithpourovercoffeemakersandthenconsumedwiththermaltumblers.Thekitsandtoolsare

fashionablewhileprovidingaconvenientwaytomakegourmetcoffeebeveragesathome,savingtime

andmoney.Primula’saspirational,attainableproductspavethewayforextraordinarybeverage

experiencesforallgenerationsandlifestyles.

PrimulaisfeaturingtheexpandedcraftcoffeelineattheupcomingInternationalHomeand

HousewaresShowinChicago,ILfromMarch18-21.PrimulacanbefoundinboothnumberS1657.

AboutEpocaInternational,Inc.EpocaInternationalisadesigneranddistributorofconsumerhousewareproducts.Epocaisfocusedonbuildingstrongconsumerbrands,drivinginnovationanddifferentiationwithinthemarketplace.WithintheportfolioincludesEcolutionCookware,PrimulaBeverageProductsandCookingLighthomegoods,aswellasavarietyofprivatelabelretailerofferings,whicharesoldinover20,000locationsin18countriesatmajorretailersandonline.Epocaproductshavebeenrecognizedfortheirinnovative,consumerandenvironmentalfocuseddesign,andhavereceivedhonorsincludingthe2011-2012and2014-2015GoodDesignawardfromChicagoAthenaeum,amuseumofarchitectureanddesign.Tolearnmoreaboutthecompany,pleasevisitwww.epoca.com.###MediaContactJoshuaMelzerVicePresident,Marketing&Communications561-353-3900Joshua.melzer@epoca.com