INTRODUCING Cross Media with CrossFire

CrossFire M A R K E T I N G C A M P A I G N S

We’ll show you how to make the most of your marketing spend.

CrossFire M A R K E T I N G C A M P A I G N S

» START A DIALOGUE with your customers and prospects. » SET AN EXPECTATION that they will hear from you at frequent intervals. » HAVE MEANINGFUL INTERACTIONS– not a shotgun approach. » BE DIFFERENT. BE POWERFUL. BE PERSONAL. You can do it with Crossfire.

It’s all about communication

Crossfire M A R K E T I N G

C A M P A I G N S

DON’T BECOME A STATISTIC.

» AVOID THE CLUTTER personalized mail pieces are more likely to be opened. » INCREASE YOUR OPEN RATE by using their own name on the piece. » TALK DIRECTLY TO YOUR AUDIENCE by using relevant graphics. » 1 OUT OF EVERY 3 PIECES will be shared with friends or family.

G e t u p f r o n t a n d p e r s o n a l

The Keepsake Baby Calendar

» PROVIDE WELLNESS CARE REMINDERS » BUILD STRONGER RELATIONSHIPS WITH PATIENTS » INCREASE PATIENT LOYALTY AND SATISFACTION » KEEP YOUR ORGANIZATION TOP OF MIND

H o s p i t a l n e w b o r n p r o g r a m

Crossfire M A R K E T I N G

C A M P A I G N S

» MULTI-TOUCH CAMPAIGNS KEEPS YOUR NAME IN FRONT when your clients are ready to buy more services, they’ll think of you.

» NO EXPENSIVE DESIGN FEES choose from several templates. » TALK DIRECTLY TO YOUR AUDIENCE with a message that resonates. » 1 OUT OF EVERY 3 PIECES will be shared with friends or family.

A B a n k C u s t o m e r L o y a l t y C a m p a i g n

Now it gets really interesting...

Introducing Cross Media

with CrossFire

CrossFire M A R K E T I N G C A M P A I G N S

What is Cross Media?

» Uses relevant marketing messages » Delivered ACROSS all media: Print, Email, Web » Driven by data: Text, images and offers are tailored to

each and every recipient » Can be used as a vehicle to CAPTURE more data ... And it’s measurable!

⇒ Uses relevant marketing messages ⇒ Delivered ACROSS all media:

• Print • Email • Web

⇒ Driven by Data means • Text, images, offers are tailored to each and every recipient

» BUSINESSES PROVIDING GOODS OR SERVICES TO OTHER BUSINESSES (b2b) » BUSINESSES PROVIDING GOODS OR SERVICES TO CONSUMERS (b2c) » TO INCREASE TRAFFIC– LOYALTY– REFERRALS » WHO NEED TO CROSS-SELL AND UPSELL ADDITIONAL PRODUCT

Banks | Car Dealers | Universit ies | Membership Organizations | Services | Consumer Products | Agents | Brokers

Cross Media: Who uses it and why?

» BUILDS STRONGER RELATIONSHIPS WITH CUSTOMERS BY SHOWING YOU CARE » INCREASES CUSTOMER LOYALTY AND SATISFACTION » KEEPS YOUR ORGANIZATION TOP OF MIND » ADD A PURL AND A SURVEY, AND THIS BECOMES A POWERFUL CUSTOMER SATISFACTION TOOL!

Michael, get your free birthday gift! Visit www/prima.com/mmcguire take a brief customer survey.

A customer loyalty & satisfaction campaign

» BUSINESS DEVELOPMENT CAMPAIGN to solicit new Paying Members, donations, and update member info » SEGMENTED AUDIENCE by graduat ion decade » THREE TOUCHES via direct mail » USE OF PURLS ON THE CARD invite the recipient to visit a personalized landing page, answer trivia questions

Data-driven campaign generates Postcards which are personalized with names and graduation information. Personalized landing page is fun and engaging

with relevant trivia questions.

Alumni of SNHU business development

The Cross-Media Cycle

Postcard or Email Campaign 1.

Campaign Leads to Response URL (RURL) “www.domain.com/JohnSmith”

Personalized Survey Page

with Info

Responses Saved in database

Alert! Email to

Sales

Database Sales & Marketing

Thank You Email or

Letter

Direct Sales Call

4. 2

3

5

What kind of results can we expect?

Because they are highly relevant, personalized AND offer a variety of ways to engage: » Clients have seen response rates of 10-34% » Response rates and overall program success de-

pends on finding a good experienced supplier, and actively engaging in planning process.

» Ability to manipulate the data and qualify your list can mean fewer pieces, but greater success!

Use of Personalization and Color, on average, will: » Improve response rates by 34 % » Increase order value by 25% » Improve overall revenues by 32% » Response time by 35% » Improve repeat orders by 48% A minimum of 3 touches is recommended for a multi-touch campaign.

PERSONALIZED COLOR CAMPAIGNS CROSS MEDIA CAMPAIGNS

Making the most of your marketing spend.

CrossFire M A R K E T I N G C A M P A I G N S

Why Cross Media with CrossFire? » It starts with great data– we can help you get there with pURL campaigns and surveys.. .

» We’ll isolate your target audience with surgical precision...

» Your message will resonate with each and every recipient...

» Meaning a more successful campaign!

We use only the finest resources that understand data and the integrity of your customer

information. We’ll even put your work in a SAS-70 certified facility so you can sleep at night!

Making the most of your marketing spend.

Getting Started: » We’ll work with you to decide on the business objective: Improve traffic? Cross-sell? Upsell?

» We’ll help you define and refine your target audience

» Use your own list or we’ll find one for you

» Decide on use of personalization

» Choose from dozens of ready-made designs, templates and programs

» We implement your program: data cleansing, sorting, printing, mailing

» You track it

» Together, we watch your business grow!

Crossfire M A R K E T I N G C A M P A I G N S

Brought to you by