Last lesson you conducted to research into your audience. This was secondary research.

What do you think Primary Research is and can you think of any examples?

Know – The differences between open and closed questions.

Know – The difference between and qualitative and quantitative data.

Understand – How to structure a questionnaire for coursework.

Do – Create your questionnaire applying you knowledge and understanding.

Open & Closed Questions

• Open-ended questions are ones that require more than one word answers. The answers could come in the form of a list, a few sentences or something longer such as a speech, paragraph or essay.

• Closed questions are questions that require simple yes or no answers.

What type of question is this?

Is four plus four equal to eight?

Open & Closed Activity

• Sort the questions into those that are open and those that are closed.

• Extension – write one open and one closed question.

Qualitative & Quantitative Data

Quantitative

• Deals with numbers.

• Data which can be measured.

• Length, height, area, volume, weight, speed, time, temperature, humidity, sound levels, cost, members, ages, etc.

• Quantitative → Quantity

Qualitative

• Deals with descriptions.

• Data can be observed but not measured.

• Colours, textures, smells, tastes, appearance, beauty, etc.

• Qualitative → Quality

Qualitative & Quantitative Data Activity

Separate the information below into qualitative and quantitative data.

The can is red with a white stripe, it is 11cm tall. The

appearance of the drink is dark in colour and is best

served at 3 degrees celsius. The taste is unique and

has a distinct smell. Each can has 330mls of fluid. A

can costs 70p.

Student Questionnaire Example – Good but too many Quantitative questions.

Create your own questionnaire

• Your questionnaire should focus on what people want to see and what appeals to them.

• Your questions should require answers to be detailed, for example: What aspects of this film opening are interesting?

• Try to include both qualitative and quantitative questions and open and closed questions.

• You will show your audience an example magazine or opening alongside the questionnaire to give them something to focus their answers on.

Hot Seat

• On the computer screen you should display:• The questions

• The magazine or film that relates to the questions

• PhotoBooth

• You are going to ‘hot seat’ around the room answering each others questionnaires as video responses. You have 4 minutes to answer 1 questionnaire and you answer 5 overall.

• Home Learning – Print 5 more questionnaires and have them completed by hand.

Mastermind

Specialist area –Primary Audience Research