pride personal responsibility in a desirable environment fundraising tips
TRANSCRIPT
PRIDEPersonal Responsibility In a Desirable Environment
Fundraising Tips
PRIDE Initiative
• Founded in 1997 by Congressman Hal Rogers & the late General James Bickford, who was the Ky. Environmental Protection Secretary
• The PRIDE mission is to:1. Improve water quality2. Clean up solid waste
problems3. Promote environmental
education & awareness
Personal Responsibility In a Desirable Environment
PRIDE Service Area
• 42 counties in Southern & Eastern Kentucky
• PRIDE Coordinators (volunteers) appointed by all judge-executives & many mayors
Personal Responsibility In a Desirable Environment
PRIDE Progress
• 411,167 Volunteers• 1,379,065 Volunteer hours• 29,556 Homes with septic systems or
sewer access• 2,882 Illegal dumps eliminated• 796,551 Bags of trash & an additional
179,365 tons of trash collected• 962,939 Old tires recovered• 42,459 Tons of appliances recycled• 657,819 Students impacted by education
grants• 397 Outdoor classrooms & 129
greenhouses built• 55 School recycling projects launched
Region-Wide Since 1997
Fundraising Basics
• Don’t be afraid to ask• Be prepared to ask:
– Tailor your request to each donor
– How will that donor’s funds be used?
– Why is your project a good investment for that donor?
– What will the benefit be to that donor?
Get Organized
• Form a nonprofitorganization so donationswill be tax deductible
• Spread responsibility forfundraising across acommittee– Can reach more potential donors in less
time– Committee members can personally
reach out to the people they know, reducing “cold calls”
• Invite potential donors to your planning meetings so they can “buy in” to the project
Start with Partners
• Identify potential donors as you build partnerships to help with cleanups
• Brainstorm specific groups in your community that may want to help with cleanups (volunteer, promote, etc.)
• Ask to speak at theirnext meetings
• Ask them to recruitvolunteers and promoteyour cleanups internally
Identify Donors
• As you build partnerships, look for individuals and groups to make financial or in-kind donations
• Cash donations may be easiest for some donors
• If cash isn’t an option, suggest in-kind donations, such as:– Supplying food and door prizes– Publicizing or staffing your cleanups– Sponsoring one of your cleanups– Sponsoring their own cleanup– Etc.
What’s In It For Them• Remind donors their support is a
highly visible service to your community — which is very appealing to many businesses and organizations
• Give them credit inpromotions before,during and after theevent, including:– Banners/signs– Press releases– Social media
Example: Ride for PRIDE• Planning committee
– Invite anyone who can help
– Start meeting early– Set a regular meeting
time• In-kind donations save
you money– London Drag Way– Portable showers– Etc.
Example: Ride for PRIDE• Offer a variety of incentives for
donors– Logo on T-shirt– Sign at entrance– Recognition in press releases, on web,
etc.
Contact
Mark DavisEastern Kentucky PRIDE, Inc.
2292 S. Hwy. 27Somerset, KY 42501
888-577-4339 (toll free)[email protected]
www.kypride.orgwww.facebook.com/EasternKentuckyPRIDE