pricing strategy final ppt

8/8/2019 Pricing Strategy Final Ppt

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An Analysis of Pricing strategies

of

and in telecom sector


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7 PS

Product

Price

Place Promotion

People

Physical evidence

Process


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Create value

Value = Quality / Price

Quality is highly subjective and is difficult to measure

Price is measurable If a company can balance this equation:

Whatqualityat whatprice

Then a company can create a value proposition


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Make it Affordable

Price Cost Affordable


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Core Values

Quality

Service

Cleanliness

Value


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The Products

CoreMenu

Happy PriceMenu

ValueMeals HappyMeals

Beverages

Desserts


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Our clear Strategy is to bring the customers ininitially and provide a range of entry level productsso that they can try new items and

graduate to the higher rungs

Vikram bakshi,MD

Northern Region,India


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Advertising

Focus on overall experience.

Brand globally and act locally.

Overall it is doing what it does the best marketing. Intensive advertising aimed atchildren.

Paper mats on trays ensure that no new scheme goes unnoticed. 80-20 menu boards

marketing tool. Sponsors sport events with their logos advertised in these events. Significant use of

billboards and signage.

Image of portraying warmth and a real slice of everyday life has become a trademarkand has created many memorable commercials.

Campaigns

aap ke zamaane mein baap ke zamaane ke daam is a highly localized campaign whichaimed at attracting the masses through its happy price menu.


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Pricing

A very popular punch line ofMcDonalds Aap ke

zamane mein, baap ke zamane ke daam

Happy PriceMenu

Purchaisng power strategy

Value based pricing strategies

Happy PriceMenu Rs. 20

ValueMeals

Low cost supply chain

Competitive pricing


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Pricing Strategy


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Market share


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CURRENT STRATEGIES BY MARUTI

Pricing strategy - catering to all segments

Offering one stop shop to customers


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Pricing strategy

Pricing Objective :- Market share &

Cost Leadership

PricingMethod :- Markup Pricing (cost plus pricing )

Pricing strategy :- Economical Pricing


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Pricing Strategy


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The Success

Term isEDLP

EVERY DAY LOW PRICING

To provide customers a wide variety of high

quality, branded and unbranded products at

the lowest possible price, offering better value

for their money


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EDLP : The strategy

To procure products in bulk at the lowest possible

prices from the manufacturers

Sharing the savings with customers

Wal-Marts products were usually priced 20%

lower than its competitors


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Explaining his pricing strategy

Mr. Sam Walton said:

By cutting your price, you can boost your sales to a

point where you earn far more at the cheaper retail

price than you would have by selling the item at the

higher price. In retailer language; you can lower your

markup but earn more because of the increased

volume


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EDLP : WAS A HIT

This led to increase loyalty from price-consciouscustomers.

The surplus generated was re-invested in

- Building facilities of an efficient scale

- Purchasing modern business related equipment

- And employing the latest technology


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Telecom sector

Every telecom company aims for two things

Create a sustainable network subscription base Maximize ARPU

(Average Revenue per user)


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While the mobile telephony space has always had

intense price competition, the launch ofTata

DoCoMos services on the global system for mobile

communications technology standard has caused asignificant disruption in the pricing strategy of the

industry.


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Telecom analysts point out in a note that the per

second billing plan may be able to attract and retain

low-end marginal subscribers better than the free

minute schemes.


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Average call duration (of) between one and three

minutes, It is estimated a bill reduction of 17-50%

depending upon the distribution of call duration.

Subscribers with the maximum frequency of


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Strategy

Competitive pricing

Guerilla warefare


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GroupMembers

Mayur Ginglani

Kanushree Khurana

Ajitesh Raina Kritika Sabharwal

Kaushambi


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T

hank you

pricing strategy final ppt

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