pricing issues for branded products
DESCRIPTION
TRANSCRIPT
![Page 1: Pricing issues for branded products](https://reader036.vdocuments.us/reader036/viewer/2022082604/54c21ec44a79593d458b4579/html5/thumbnails/1.jpg)
PRICING ISSUES FOR BRANDED PRODUCTS
Presented by :Rubina Isidore
![Page 2: Pricing issues for branded products](https://reader036.vdocuments.us/reader036/viewer/2022082604/54c21ec44a79593d458b4579/html5/thumbnails/2.jpg)
Introduction Difference in the past and present
scenarios Customer affiliation to the brands
![Page 3: Pricing issues for branded products](https://reader036.vdocuments.us/reader036/viewer/2022082604/54c21ec44a79593d458b4579/html5/thumbnails/3.jpg)
Brands in India
CCD Cadbury Coke –a-Cola
![Page 4: Pricing issues for branded products](https://reader036.vdocuments.us/reader036/viewer/2022082604/54c21ec44a79593d458b4579/html5/thumbnails/4.jpg)
Secrets of branded products
Get personal Sell happiness Live up to your promise Keep it cool (and fun) Design an experience Stay consistent
![Page 5: Pricing issues for branded products](https://reader036.vdocuments.us/reader036/viewer/2022082604/54c21ec44a79593d458b4579/html5/thumbnails/5.jpg)
Problems faced by the small players
Smaller Market Limited Capacities Inadequate Logistic & Strength Insufficient Funds
![Page 6: Pricing issues for branded products](https://reader036.vdocuments.us/reader036/viewer/2022082604/54c21ec44a79593d458b4579/html5/thumbnails/6.jpg)
Pantaloons V/S Local Retail store
![Page 7: Pricing issues for branded products](https://reader036.vdocuments.us/reader036/viewer/2022082604/54c21ec44a79593d458b4579/html5/thumbnails/7.jpg)
How can branded products regain their market share ?
AC Segment – Godrej Customer Service by branded products Proper channel of Markets Value addition Eg. Bonus points and
discounts on future shopping Pricing Expansion Give them an experience
• Cadbury• Samsung ad
![Page 8: Pricing issues for branded products](https://reader036.vdocuments.us/reader036/viewer/2022082604/54c21ec44a79593d458b4579/html5/thumbnails/8.jpg)
Complementary products Changing the mindset of the
consumers Indirect Comparison with competitors
![Page 9: Pricing issues for branded products](https://reader036.vdocuments.us/reader036/viewer/2022082604/54c21ec44a79593d458b4579/html5/thumbnails/9.jpg)
Market structure of readymade garments in India
Dominated by local markets Loyalty and trust of the customers
towards them Price sensitivity of Indians Reliance on word of mouth
![Page 10: Pricing issues for branded products](https://reader036.vdocuments.us/reader036/viewer/2022082604/54c21ec44a79593d458b4579/html5/thumbnails/10.jpg)
THANK YOU