price estimation (mil l t) sold demand in 1386 forecast and demand in 1387 pk’s forecast and...

Pk’s Forecast and

Demand in 1387

Forecast and Demand in 1387

Sold Demand in 1386

Price estimation( Mil l T)

-200/000-Under 6

20/000550/000502/115Between 6-10

65/000300/000259/742Between 10-15

-100/00074/344Between15-20

65/00035/00015/935Between 20-30

5/00010/0006/239Between 30-40

-5/00074Over 40

-50/000up to 55/000

units40/000 up to

45/000 unitsInporting

105/0001/200/000903/422Total Demand

Forecast and Demand of sedan vehicles in 1387

تهیه کننده: اداره بازاریابی و تحقیقات بازار

Pk’s Forecast and Demand

in 1387

Forecast and Demand in 1387

Sold Demand in 1386Vehicles

3/0005/0002/793SUV

3/0005/0004/041Pick Up

1/0006/000-7/0004/000-5/000

Importing

7/00017/00011/834Total Demand

Forecast and Demand of SUV vehicles in 1387


Price RangeProductionRow6/000/000 Car replacement for

PK1

8/600/000-11/800/000Tondar 90(L90)229/000/000-36/000/000Megan3

30/600/000Roniz434/000/000-38/000/000Maxima5

PK’s Products


RemarksDemanding

Kind of Transmi

ssion

Kind of Engin

e

Price Range

PK’s request100/000MTCNG/Petrol

Under 6

40/000 units for handicap

60/000AT/MTPetrol/Disel

Between 15-20

PK’s request20/000AT/MTPetrol/Disel

Between 20-30

PK’s needs and demand for new sedan vehicle


RemarksDemanding

Kind of Transmissi

on

Kind of Engine

Price Range

Pike's share5/000AT/MTPetrol/DiselUnder 40

Pike's share4/000AT/MTDiselBetween 40-60

PK’s needs and demand for new SUV vehicle


Evaluation of Competitors Market


Sells Price: 15-20 Millions T

IK’s Market share: 299/118 Units in a year

Sipa’s Market share: 13/930 Units in a year

Kerman Khodro’s Market share: 1/805 Units in a year

Others ccompany:2/000 units in a year

PK’s could obtain part of the compotators market share if Pk’s have a new vehicle with this price range:

1 -20% of IK’s market share

2 -5% of Saipa’s market share

3-10% of Kerman Khodro’s market share

4-10% Other’s company market share

Forecast for Pk’s, can sell more than 60/000 units per year


Sells Price: 20-30 Millions T

Air-toya’s market share:3/000 units in a year

Saipa’s market share: 10/499 units in a year

Kerman Khodro’s market share: 500 units in a year

Zagros Khodro’s market share: 1/500 units in a year

Bahman Group’s market share: 3/000 units in a year

New Vehicle

PK’s could obtain part of the compotators market share if Pk’s have a new vehicle with

this price range:

1-20% Zagross Khodro’s market share

2-10% Saipa’s market share

3-25% of Kerman Khodro’s market share

4-10% of Bahman Group’s market share

5-20% of Air-Toya’s market share Forecast for Pk’s, can sell more than 5/000 units per year


Sells Price: under 40 Millions T

IK’s market share: 1337 units in a year

PK’s market share: 1/337 units in a year

Pk’s could keep his market share and extend his market share if Nissan provide Pk new models of vihcle.

Forcast demand is 5/000 units per year.

Also CKD production of X-Trail is interesting in this class


Sells Price: Between 40-50 Millions T

Air- Toya’s market share: 2/000 units per year

Hyundai’s market share: 1000 units per year

Pk’s could keep his market share and extend his market share if Nissan provide Pk new models of vihcle.Forcast demand is 4/000 units per year.

Also CBU production of Qashqaei is interesting in this class

Mitsubishi’s market share: 200 units in a year


price estimation (mil l t) sold demand in 1386 forecast and demand in 1387 pk’s forecast and...

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