price differentials of moon cakes before and after mid-autumn festival in hong kong
DESCRIPTION
Price differentials of moon cakes before and after Mid-Autumn Festival in Hong Kong. 4U Sammi Kwok (14) Melissa Law(19) Olivia Yuen(40). Introduction. Mooncake is a sesonal product Festival food for Mid-autumn festival Most demanded in August and September. Producer. - PowerPoint PPT PresentationTRANSCRIPT
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Price differentials of moon cakes before and
after Mid-Autumn Festival in Hong Kong
4USammi Kwok (14)Melissa Law(19)Olivia Yuen(40)
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IntroductionIntroduction
• Mooncake is a sesonal product
• Festival food for Mid-autumn festival
• Most demanded in August and September
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Producer
• Major players: Kee Wah, Maxim, Wing Wah, St Honore, Tai Pan, etc.
• Maxim-- market leader with number 1 sales in the past 4 consecutive years
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Kee Wah(奇華餅家 )
List retail selling price before mid-autumn festival
– Lowest: $65 (Mini series)– Highest: $620 (Royal gift box)– Average: $198 (Regular)
No price cut promotion
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Assorted Mooncakes with Tea Gift
HK $252.00*
Mooncakes of Golden Lotus Seed Paste w/2 Yolks (2 pieces), Mooncakes of Chinese Ham (2 pieces) and Chinese Tea (1 pack)
Chinese Ham and Mixed Nuts Mooncakes
HK $238.00*Mooncakes of Chinese Ham and Mixed Nuts (4 pieces)
Mooncake Price during Mid-Autumn Festival
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Assorted Gift Box
HK $218.00*
Mooncakes of Golden Lotus Seed Paste w/2 Yolks (1 piece), 8 Mini Mooncakes of : Golden Lotus Seed Paste w/ Yolk, White Lotus Seed Paste w/ Yolk, Chines Ham w/ Mixed Nuts, Pineapple w/ Yolk, Black Date w/ Pine Seed, Walnut and Desiccated Coconut, Green Bean Paste w/ Yolk, Red Bean Paste w/ Yolk
Mooncake Price during Mid-Autumn Festival
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List retail selling price during mid-autumn festival– Lowest: $75 (Mini series)– Highest: $620 (Royal gift box)– Average: $208 (Regular)
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Sales Promotion during Mid-Autumn Festival
– Coupon promotion – Added Value (Buy coupon get gift pack)– Taste testing demonstration– Staff Sale
– Quantity discount
(30%off for 20boxes)
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Price Differentials before and during Mid-Autumn Festival
– Lowest: Before:$65 (Mini series) During:$75 Difference of $10– Highest: Before:$620 (Royal gift box) During:$690 Difference of $70– Average: Before:$198 (Regular) During:$208 Difference of $10
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Special moon cake
• Other then the traditional moon cake, some shops will produce moon cake only in Mid-Autumn Festivals increase their income. To attract customers, they usually produce moon cake with special taste and shape.
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Starbucks
-Green tea moon cake
-Coffee&Nuts moon cake
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Early Bird Privilege: $168
Regular Price: $198
Difference: $30
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Other Moon Cake
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Other Moon Cake
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Other Moon Cake
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