Digital Best Practices for Your Business

#1 Keep it Simple. Don’t be a Jack of

all social media sites, master of none.

Prioritize the sites your prospects and customers

frequent most.

Website Best Practice: Don’t wind up on websitesthatsuck.com

5 Website Pitfalls

• Image Pollution

• Critical info not above the fold

• Missing Forrest Phrase

• Make me use more than my thumb

• No Opt-in box

What’s wrong with this picture?

Critical info

• What are most visitors looking for?

• What would a searcher type into Google to find you?

• Make that info obvious to the visitor.

What do they do?

ABCE

• Failure = When a prospect visits your Website and leaves without giving you their information.

Best Practice: Prioritize Directories

• Do a Google search for your service/location

• Trusted more than Websites

• 90% of people make buying decisions based on reviews

Instead of Fearing Negativity, be Proactive in Getting Positive Feedback

When to ask for reviews…

• At time of service

• When they receive product

• In their email as soon as they get back to their desk.

• Bottom line - must get them when they’re hot.

Facebook Best Practices

Don’t Let Your Facebook page look dusty!

Nothing kills credibility faster than an

untouched profile.

• Your store should be a turnstile

• showroom

• sales team

• followmesticker.com

Let your Customers become your fanbase

• Humanize your brand

• Be helpful

• Indirectly sell

• Testimonials, before/after, case studies

• Go Local.

• Newsjacking

Content Strategy

http://wpdevshed.com/facebook-advertising-bloggers-publishers-part-3-remarketing/

http://www.clickable.com/4-little-known-facts-about-lookalike-targeting-your-agency-should-know/

Lookalike Audience

Use Facebook Live!

Facebook Live Best Practices

• Tell people ahead of time

• Name commenters by name

• Be creative, write a good description

• Use it often, be consistent

For Reaching Millennials through Instagram

Why Instagram? • Millennials make up 51% of Users

• Voted #1 App for social engagement by millennials

• Instagram usage has doubled in the last two years - now has more than 500 million users per month.

• 80 million photos uploaded each day

• Owned by Facebook - by completely separate platforms

• (instagram.com/faqs)

What’s different? • Audience driven, not company driven

• Works on iPhone and Android only

• Pictures and video only (3-60 seconds long)

• Immediacy

• Owned by Facebook - but completely separate platforms

• Extreme engagement. Nothing else but the photo (no links to external sites, no content at the top of the photo)

• Instagram signs

• Your location should be a virtual showroom

• Turn a thank you into a pic of video.

• crowdsigns.com

Let your fans become your salesforce

Best Practice #6: Advertise

• Works similar to Facebook

• Hover over the picture, you can now add a call to action

• One of the largest mobile ad platforms

• Be an early adopter!

One piece of content per week/month

• Article/Video/Podcast - mix

• Help people - Add Value

• FAQs

• Client Case Studies

• Client interviews

• Use bullets

Thank you!

• www.ebootcamp.com

• corey@ebootcamp.com

• 248-388-9788

• Signed copy of book - $20 (cash/credit)