prh prime walk thru
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PRH Prime PresentationTRANSCRIPT
YOUR LOGO
PRHub Introduction www.PipeRestorationHub.com
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Topics For Discussion
Who Is PRHub?
Our Goals, Services, & Starting Point
- Lead / Opportunity Development
- Direct Market / Focus On Prime Channel
- Our Partnership With Primes
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5Prime Programs
- What Is Regular Prime Vrs PAYG?
- Lead Examples, References, Seal Of Approval
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Who Is PipeRestorationHub?
PRHub is owned by Richard Beaver and David Lancaster (open detail)
We saw an emerging & immature industry and knew this would create opportunities and needs that we could fill.
PRHub is being positioned as the ‘fulcrum’ for the Pipe Lining Industry.
Services We Offer: - Marketing & Sales Consulting - Tools & Materials Development- Development Of Strategic Alliances- General Mgmt Consulting, Preparing Company For Transition - M&A Consulting, Exit Planning, Business Evaluations
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Where Are We Going?
We choose to start our relationship with Contrators by providing what they desired most; LEADS and the opportunity to grow their business.
We’ve been extremely successful distributing over $580M in Leads.
Unlike most Lead sources… PRHub QUALIFIES OUR LEADS.
We have built a channel of Contractor Members across North America representing the range of pipe lining & related services that we feed our RFPs/Quote Requests that have estimated budgets under 80K
We have developed and transitioned our efforts over the last two years to target and penetrate a market we feel is poorly serviced, and substantial!
What We Call Our DIRECT Market
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2010 2010 2011 2012 2013 2014 2014
Today
Launch Prime Membership Programs1/8/2014
Start Direct Lead Initiative5/1/2013
Complete 2nd Year Of 250
Million Distributed
Leads!1/1/2013
Launch Lead Generation Programs1/1/2011
Company Lauch
10/1/2010
Development Of Direct Market, & Prime Contractor Channel!
PRHub Timeline
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PRHub Direct Market Development
Penteration Of National & Regional Accounts
We Target ‘Low Hanging Fruit’
Prospects that offer multiple, repeat projects: Property Mgmt Firms Hospital Groups Education Sector Manufacturing Prisons
Influencers and related companies that open doors to multiple opportunities:
Engineering Firms Utility Companies Larger Construction Firms
We target these segments with an educational, proactive approach. We pull them into an educational website portal (more details)
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There is a substantial market in North America comprised of large, multiple property owners that desire consistent & reliable pipe restoration services .
PRHub answers that need with a reliable channel of Prime Partners.
More and more larger firms are coming to PRHub to get this consistent service.
These targets fall into our Direct Lead category (as opposed to Passive Leads which are generally email marketing/Internet generation). Our Direct Leads receive much more attention from PRHub staff.
We expect that continued penetration of this segment should result in 250 – 500M in opportunities for our Prime Members.
The Market’s “Sweet Spot”
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Additional Direct Activity
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Examples Of Direct Clients
General Growth Properties is a fully integrated, self-managed and self-administered real estate investment trust focused exclusively on owning, managing, leasing, and redeveloping high-quality regional malls throughout the United States. GGP’s portfolio is comprised of 123 regional malls in the United States totaling approximately 128 million square feet. GGP is headquartered in Chicago, Illinois, and publicly traded on the NYSE under the symbol GGP. General Growth is the second largest retail property REIT in the U.S.
PRHub first targeted GGP as our first Direct Program in Mid-2012. They provided 6 initial RFPs with us with estimated budgets just over 5.4M. We worked extensively with this company in conjunction with one of our Prime Members… providing educational sessions, and guidance.
The result has been a huge success!
At one point GGP estimated their future needs for pipe lining to be "between 25-35M over the next five years". PRHub has garnered tremendous experience and knowledge on the specific needs of retail property management firms, allowing us to create very accurate marketing efforts to penetrate another few hundred million square feet of building space!
CBRE Group, Inc. (NYSE:CBG), a Fortune 500 and S&P 500 company headquartered in Los Angeles, is the world’s largest commercial real estate services and investment firm. The Company has approximately 37,000 employees, and serves real estate owners, investors and occupiers through more than 300 offices worldwide. 722 million square foot in managed properties!
PRHub chose CBRE as its second Direct Program major target in spring of 2013, resulting in a significant Prime opportunity with one of CBRE's flag ship properties in Tampa, FL. This project, scheduled to be completed end of 2014 with several of our Prime Members participating, will become the first step in penetrating all of CBRE's property management. CBRE will participate with PRHub in presenting both sales information (with videos of this project) and educational materials out to their 200+ North American offices!
This one national account penetration alone could keep our Primes busy!
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Prime Member Partnerships
We Share In The Investment & The Revenue!
Our Prime Partnership Concept:
We could look to build a straight ‘fee for services’ business model, but instead we offer a true Partnership to our Prime Members. We both share in the costs to get Direct Leads and larger Passive Leads to our Prime Members… and we both share in the revenue they produce!
If we take the 10,000 foot view, we can take the $100,000,000 in opportunities that we will share with our Prime Members and factor in the $50,000 monthly it costs to operate PRHub and we get a cost of .6% per lead.
On average a $100,000 lead costs us $600 to develop, and a $500,000 lead $3000 etc.. Our Prime Members pay approximately half of this cost up-front (varies by Plan). When they make a
sale and owe their 5-8% commission (also varies by Plan) the initials fees are deducted from the commission due, leaving their total lead generation cost at the desired perentage!
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The Prime Partnerships Flow
Overview:
We Give The $100,000,000 In
Opportunities To Primes
Spends $600,000 Developing Opportunities For Prime
Members
Our Primes Pay Us About $300,000 For
These Opportunities… (about 50% of our
investment)
We Work Together To sell!
If Our Primes Sell:
2% PRHub loses the $300K Primes net about 600K6% PRHub loses the $300K, Primes net about 1.8M8% PRHub loses 200K, Primes net about 2.4M12% PRHub breakeven, Primes net about 3.5M15% PRHUb net 150K, Primes net about 4.5M20% PRHub nets 400K, Primes net about 6M
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How We Work Together
This is NOT just a lead generation program
Passive Lead Communication
On Passive Leads we require our Prime Members to keep PRHub in the loop through our web based system for each stage of the process:
Lead Acknowledgement Prospect Contact Status Project Bid (or not bidding) Post Bid Results Sales Transactions
On Direct Leads PRHub often will assume a much more active role, in some cases managing the bidding process for the client. We require our Prime Members to keep us not only in the loop, but to also share their sales efforts and presentations. We will actively work with our Prime’s to improve any efforts and increase their closing rates.
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Prime Memberships Defined
Our Best Deal! Members pay a fixed monthly fee that guarantees them either $15,000,000 (Full Prime) or $7,500,000 (Local Prime) in Lead per year. Fixed fee is credited towards commissions 100%!
Note - Requires meeting PRHub Seal Of Approval; Requires ability to handle lead volume
Very Practical Plans. Members pay an initial fee that provides them with a pre-set volume of Leads, then will incure a re-charge fee for next pre-set colume of Leads. Some or all of the initial fee is credited towards future commissions.
Member can put process on hold, thus controlling the flow of the Leads during their year.
We Have Two Basic Membership Formats:
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Prime Tier #1
Our Best Membership Values!
Local PrimePrime
Initial Fee: $5,000
Monthly Fee: $3,900
Yearly Min. Volume: $15,000,000
Percentage Credited: 100%
Receive Passive: YES
Receive Direct: YES (1st choice)
Geography: Nat'l/Regional
Commission %: 5%
Planning Session: On-site
Seal Of Approval: Required
Initial Fee: $2,500
Monthly Fee: $1,900
Yearly Min. Volume: $7,500,000
Percentage Credited: 100%
Receive Passive: YES
Receive Direct: YES
Geography: Regional/Local
Commission %: 5%
Planning Session: Virtual
Seal Of Approval: Required
Example Leads
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Prime Pay-As-You-Go
Programs Too Good To Pass Up!
PAYG Plan CPAYG Plan BPAYG Plan A
First Fee: $5,999 Lead Value: $2,000,000
Recharge Point: @ 80%Re-Charge Fee: $3,999
Lead Value: $1,000,000 Comm. Credit: 100%
Receive Passive: YESReceive Direct: As Available
Geography: RegionalCommission %: 5%
Planning Session: Virtual/EmailSeal Of Approval: Separate Fee
First Fee: $3,999 Lead Value: $1,200,000
Recharge Point: @ 80%Re-Charge Fee: $2,499
Lead Value: $630,000 Comm. Credit: 100%
Receive Passive: YESReceive Direct: As Available
Geography: StateCommission %: 6%
Planning Session: Virtual/EmailSeal Of Approval: Separate Fee
First Fee: $1,999 Lead Value: $600,000
Recharge Point: @ 80%Re-Charge Fee: $1,499
Lead Value: $400,000 Comm. Credit: 100%
Receive Passive: YESReceive Direct: As Available
Geography: State - Commission %: 6%
Planning Session: NoneSeal Of Approval: Separate Fee
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The Next Step
Complete An Application (Pre-approval required for Regular Prime & Local Prime Memberships)
Complete Sign-up Form
Schedule Initial Session Call (involving sales team)
Receive First Leads & Start Selling?
Joining Our Prime Group
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We’re here to help.
Do You Have Any Questions?
Questions?
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PRHub, LLC Ownership
Richard Beaver, President
David Lancaster,VP
A Dynamic Team!
Past Positions:• National Sales Director for national full service lighting, signage and electrical contracting company with annual revenues of $28 million and 220 employees• Vice President for Southeast Operations for a full service landscape management company with revenues of $26 million & 120 employees• President/Owner of Jacksonville, Florida based full service landscape mgnt. company with revenues of $2 million & 26 employees
Notable Endeavors:
• President-Elect BOMA Jacksonville• VP American Lawn Maintenance Association• Treasurer BOMA Florida• Member BOMA International• Mayor Pro Tem City of Atlantic Beach 1997-2005
Past Positions:
• President/Owner Philadelphia based web services business.• NA CEO of the 5th largest global acctg. software publisher.• President of Israeli based software producer of #1 utility app in '96.• President of an incubator launching several Internet businesses.• Director of Sales, Franchise Operations with 100 1st year franchisers.• President/Owner of an accounting software consulting firm, servicing over 400 manufacturing/ distribution/ service clients.• President/Partner of a successful high volume computer retail store.• Managed a beverage distributer w/ 500 commercial accounts.
Notable Endeavors:
• Managed National Marketing Campaigns with over 2M+ budget.• Launched New Ventures with over 5M in first round funding.• Opened new countries for global products.• Executed over 40M in North American acquisitions• CEO/President of company with over 200 employees and 4 locations
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Our Direct Targets can register on our site to see videos about the various processes, ask a question, or start a project process with PRHub.
Prospect Educational Portal
How Do They Start A Project
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Project Assistance
Step 1Step 1 Step 2Step 2 Step 3Step 3 Step 4Step 4 Step 5Step 5
You provide project information in the manner that best suits you; email, fax, telephone.
We Make It Easy To Work With Us:
PRH will match your needs with as many Contractor Members as you have requested (typically 3).
You award Project, and provide us with
feedback. It’s as easy as that!.
PRH will screen information, and contact you via email with any additional questions.
Our Members will contact you with any questions, attend any pre-bid meetings, and ultimately provide a detailed bid.
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Prime Application
Pre-approval Required For Regular & Local Prime Memberships
Prime Application (overlaps with Seal Of Approval Needs) Legal Name Of Company Ownership Breakdown First Year Of Business Current Staff Qty - Management, Sales, Office, Supervisory, Field, Other What Services Do You Provide? - Video Inspection (What Camera/software), Pipe Line
Cleaning, CIPP (sizes), CIPP UV (sizes), CIPP PVC (sizes), Epoxy Lining (sizes), Pipe Bursting (sizes), Sliplining (sizes), Epoxy - potable water, (sizes)
Master Plumber For What States? How Do You Generate Leads Now? Who Handles Calling Leads Back? Who Bids/Quotes Projects? Who Follows-up On Past Leads? What Is Your Geographic Territory? Have You Ever Worked Outside Of Country? What Are Your Current Limits Of Liability? - Any Claims In Last 3 Years?
What Is Your Bonding Capability? What Type Of Warranty Do You Provide? - Any Claims In Last 3 Years? What Type Of Safety Program Does Your Company Have? What Certifications Does Your Company & Employees Hold? Largest Individual Project Completed? - What Was The Project? Do You Currently Provide Any Master Service Agreement For
A Specific Company? Are You A Member of IS Net World? What National Associations Do You Belong To? Most Interesting Project Ever Completed? Any Suits Against Company
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PRHub Seal Of Approval
List Of Questions / Application & Seal Of Approval
PRHub’s Seal of Approval Requirements:
• Financially Sound• Properly Insured• Maintain Safety And Health Standards• Provide Warranty Assurances• Provide Pre & Post Video Documentation• Can Handle Larger Projects• Have Provided PRHub With References
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Sample Prime Leads
Leads Provided To A Prime Member (12 months)
125 Leads = $33,989,500
100K - 500K 500K - 1M 1M +40 16 8
$7,206,000 $3,731,500 $3,205,000