prezentare studiu de caz: "termopane iasi"
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![Page 1: Prezentare studiu de caz: "termopane iasi"](https://reader033.vdocuments.us/reader033/viewer/2022061211/54931207b47959d03c8b4a23/html5/thumbnails/1.jpg)
Oportunități locale și promovarea acestora prin SEO & SEM
BOGDAN PANTOCWEB ANALYTICS & PERFORMANCE MARKETING
Studiu de caz: Domeniul termopanelor
![Page 2: Prezentare studiu de caz: "termopane iasi"](https://reader033.vdocuments.us/reader033/viewer/2022061211/54931207b47959d03c8b4a23/html5/thumbnails/2.jpg)
Bogdan Pantoc, Specialist Web Marketing
Total 3176 căutări/lună
Cât de mare e piața?
201 căutări/7 zile
![Page 3: Prezentare studiu de caz: "termopane iasi"](https://reader033.vdocuments.us/reader033/viewer/2022061211/54931207b47959d03c8b4a23/html5/thumbnails/3.jpg)
Bogdan Pantoc, Specialist Web Marketing
Evoluție...
![Page 4: Prezentare studiu de caz: "termopane iasi"](https://reader033.vdocuments.us/reader033/viewer/2022061211/54931207b47959d03c8b4a23/html5/thumbnails/4.jpg)
Bogdan Pantoc, Specialist Web Marketing
Concurența...
![Page 5: Prezentare studiu de caz: "termopane iasi"](https://reader033.vdocuments.us/reader033/viewer/2022061211/54931207b47959d03c8b4a23/html5/thumbnails/5.jpg)
Bogdan Pantoc, Specialist Web Marketing
Organic1 concurent local
![Page 6: Prezentare studiu de caz: "termopane iasi"](https://reader033.vdocuments.us/reader033/viewer/2022061211/54931207b47959d03c8b4a23/html5/thumbnails/6.jpg)
Bogdan Pantoc, Specialist Web Marketing
AdWords3 concurenți locali
![Page 7: Prezentare studiu de caz: "termopane iasi"](https://reader033.vdocuments.us/reader033/viewer/2022061211/54931207b47959d03c8b4a23/html5/thumbnails/7.jpg)
Bogdan Pantoc, Specialist Web Marketing
Minisite (fictiv) de campanie
![Page 8: Prezentare studiu de caz: "termopane iasi"](https://reader033.vdocuments.us/reader033/viewer/2022061211/54931207b47959d03c8b4a23/html5/thumbnails/8.jpg)
Bogdan Pantoc, Specialist Web Marketing
Landing page- Domeniu nou,
(presupus) partener REHAU
- Cateva produse la întâmplare
- Texte copiate de pe siteul REHAU
- Pagină de contact completă
- Formular de solicitare ofertă
![Page 9: Prezentare studiu de caz: "termopane iasi"](https://reader033.vdocuments.us/reader033/viewer/2022061211/54931207b47959d03c8b4a23/html5/thumbnails/9.jpg)
Bogdan Pantoc, Specialist Web Marketing
AdWords pe “termopane iași”
- 5 – 10 mai- 83 clickuri- 1087 impresii- 16,73$ cost- 0,20$ CPC mediu- 7,64% CTR
![Page 10: Prezentare studiu de caz: "termopane iasi"](https://reader033.vdocuments.us/reader033/viewer/2022061211/54931207b47959d03c8b4a23/html5/thumbnails/10.jpg)
Bogdan Pantoc, Specialist Web Marketing
Long tail
Top cuvinte
![Page 11: Prezentare studiu de caz: "termopane iasi"](https://reader033.vdocuments.us/reader033/viewer/2022061211/54931207b47959d03c8b4a23/html5/thumbnails/11.jpg)
Bogdan Pantoc, Specialist Web Marketing
Conversii & Costuri
- 2 solicitări prin formularul de pe site
- 4 telefoane- O persoană a sunat de două ori,
în zile consecutive- Cost per conversie: 2,78$- Rata de conversie: 0.72%
- Cost domeniu: 2,19 $- Dezvoltare site & realizare
campanie – 4 ore - Cost AdWords – 16.73 $
![Page 12: Prezentare studiu de caz: "termopane iasi"](https://reader033.vdocuments.us/reader033/viewer/2022061211/54931207b47959d03c8b4a23/html5/thumbnails/12.jpg)
Bogdan Pantoc, Specialist Web Marketing
Bogdan [email protected]
www.pantoc.rowww.analizaweb.ro
twitter.com/bogdanpantoc
Vă mulțumesc!