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2

problem

queues in shops

3

solution

shop entrance

productbarcode

scan

mobile payment exit

4

smartphone share in the total handset market (in units)

smartphones in poland

5%

0%

10%

15%

20%

25%

30%

2007

1%

2008 2009

5%

2010

11,5%

2011

27,1%

3%

5

where smartphone is used

home

on the go

in a store

restaurant

work

at social gathering/function

cafe or coffee shop

doctor’s office

airport

library

school

77%

in a store

source: “The mobile movement” by Google

6

smartphones and shopping

78% 69% 52% 78%in-store drivers

product information

contact retailer

find and use offers & discounts

• located a retailer

• compared prices to decide

• searched store’s inventory

• read product information and reviews

• compared features of a product

• used barcode scanner

• watched online video

• called a retailer

• contacted retailer in any other way

• looked for promotions and coupons

• used discount coupon on phone

79% of users Rely on smartphones to help with shopping

source: “The mobile movement” by Google

7

than self-service cash we are one step farther

in changing people behaviour

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advantages

consumers

• quicker shopping

• information about products

• increased competetiveness

• detailed information of particular client (database)

• shop-consumer communication (i.e. discount

information, loyalty program)

shops common

9

problem that arose

thieves(problem appears at the groceries)

• realible target group

• various security solutions

• introduction strategy

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thieves problem solution

reliable target group

• Apple have already introduced this way of shopping (we have a simillar target group)

• profile based system provides and stores information about any theft attempt discovered by security stuff (attaches it to the phone number)

• comparison of assumed weight of scanned products with the weight of out-taking products

• random customer inspection by security stuff

• RFID chips attached to more expensive products

• 10-products/quick - line cashiers

• big-size product’s shops

• random double-check on exit desk

introduction strategy

various security solutions

11

smartphone users in poland (our target group)

• 35-years old is a major group of smartphone users

• 42,5% people under 25 years old

• 28% of smartphone users are those with monthly income 2000 – 2999 zł

• in the group of >7000 zł monthly income 40% are the smartphone users

• 40% smartphone users come from big cities

• 27% smartphone users pays more than 100 zł monthly on phone fee

• group is almost twice bigger than among old-mobile-phones users (16%)

• 42% uses mobile internet everyday

source: “Profil użytkowników smartphonów” by Acixiom

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how the shopping process is evolving

13

Waitrose in UK as a similar solution

step 1. approving a credit card at customer’s service desk and signing into a shop database

step 2. collecting a barcode scanner

step 3. scanning and adding items to the chart

step 4. checking out and paying at the welcome desk

step 5. (optional) being inspected by a security stuff

source: www.waitrose.com

14

we are one step further than anyone