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Previously Published Articles & Interviews

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Volume I, Issue I – 1st Quarter 2006

• What’s My Practice Worth?By: Chris Bentson

• Where Are Residents MovingBy: Laura Bennett

• Guess Who’s Coming to the Shareholders MeetingBy: Daniel Sroka, Esq.

• Asset Versus Stock Sale – Part 1By: Doug Copple, AVA

• Open the Gate to Increased Efficiency and ProfitabilityBy: Mary Beth Kirkpatrick

Volume I, Issue II – 2nd Quarter 2006 • Protecting Your Family

By: Chris Bentson

• Market Your Practice for a Successful SaleBy: Laura Bennett

• From Starting to Selling a PracticeBy: J. Dane Kovach, DDS, MS

• Asset Versus Stock Sale – Part 2By: Doug Copple

• Create Change Within a Mature PracticeBy: Char Eash

Volume I, Issue III – 3rd Quarter 2006 • Intangible Valuation Drivers – Part 1

By: Chris Bentson

• Rewarding Professional Practice ReferralsBy: Laura Bennett

• What is a Practice Valuation?By: Laura Bennett

• Typical Legal Documents Necessary for Practice TransitionBy: Doug Copple & Daniel Sroka, Esq.

• Hiring Employees with the Right FitBy: Debbie Best


Volume I, Issue IV – 4th Quarter 2006 • Intangible Valuation Drivers – Part 2

By: Chris Bentson

• Involve Your Patients in the Holiday Festivities By: Laura Bennett

• Acquiring an Existing Practice Versus Starting a New Practice By: Doug Copple

• Questions to Ask Yourself if You Want to Rejuvenate Your Practice By: Charlene White

• Residents Surveyed on Future Plans By: Laura Bennett

Volume II, Issue I – 1st Quarter 2007

• Taking a Glimpse at the Valuations of 2006 By: Chris Bentson

• Specialized Business Disability Insurance Policies in Buy/Sell Agreements By: D. Wayne Ford, ChFC, CLU, CLTC, CSA

• Great American Flu Shot Party By: Laura Bennett

• Helping You See the Big Picture Through Financial Planning By: Jason Adams

Volume II, Issue II – 2nd Quarter 2007

• Residents’ Most Commonly Asked Questions By: Chris Bentson & Doug Copple

• Captivate Your Patients with On-Hold Messages By: Laura Bennett

• Risk Tolerance for Savvy Investors By: Thomas E. Cartee, Jr.

• How Do You Compare By: Paul Zuelke

Volume II, Issue III – 3rd Quarter 2007 • Current Trends in Orthodontics

By: Chris Bentson

• Asset Allocations and Tax Implications in Purchase Transactions By: Doug Copple

• The News on Newsletters By: Laura Bennett


• Asset Allocations for Savvy Investors By: Thomas E. Cartee, Jr.

Volume II, Issue IV – 4th Quarter 2007 • Where Have All the New Patients Gone

By: Chris Bentson

• Financial Challenges in the Orthodontic Practice By: Bill Holt

• Residents Look Toward the Future By: Laura Bennett

• Something New: Privacy Sign-In Sheets By: Chris Bentson

• Staying Fulfilled – Staying Home By: Rosemary Bray

Volume III, Issue I – 1st Quarter 2008


• Energy Saving Tips for Your Practice By: Laura Bennett

• Establishing an Aggressive Marketing Vision By: Nancy Hyman

• What is OrthoSynetics? An Interview with Chris Roussos

Volume III, Issue II – 2nd Quarter 2008

• Breaking Down Your Practice Overhead By: Chris Bentson

• Resident Debt Concerns By: Laura Overcash

• Set Yourself Up for Success with Solid Financial Arrangements By: Debbie Best

• Confucius on Marketing By: Gary Smith

Volume III, Issue III – 3rd Quarter 2008

• Practice Overhead: Staff & Supply Expense By: Chris Bentson

• Don't Fall Short: Planning Ahead to Achieve Success By: LeeAnn Peniche


Office Design in the Current Economic Environment By: Joyce Matlack, A.S.I.D.

• Book Review: Investment Philosophy of David Swensen By: Tom E. Cartee, Jr.

• The Trend of Electronic Newsletters By: Laura Overcash

Volume III, Issue IV – 4th Quarter 2008

• Practice Overhead: Management & Occupancy Expense By: Chris Bentson

• Developing a Leadership Team for a Profitable Practice By: Char Eash

• Personality Types Within the Orthodontic Practice By: Laura Overcash

• Buffett’s Big Bet By: Tom E. Cartee, Jr.

Volume IV, Issue I – 1st Quarter 2009


• Technology Trends: Patient Communication By: Allison White

• Getting in Line with Align By: Chris Bentson

Volume IV, Issue II – 2nd Quarter 2009

• US Orthodontic Market Industry Trends By: Chris Bentson

• Capital Preservation & Wealth Accumulation with Bonds By: Tom E. Cartee, Jr.

• Brief Glimpse into Annual Resident Survey Results By: Laura Overcash

• A New Tool in Patient Care Management An Interview with Paul Zuelke

• Get Organized in a Slow Economy: Operations, Organization, & Customer Care By: Mary Beth Kirkpatrick

• Sign on the Dotted Line By: Laurance Jerrold, DDS, JD


Volume IV, Issue III – 3rd Quarter 2009 • It’s Windy at the Top

By: Chris Bentson

• Do You Need an Office Manager? By: Charlene White

• 2009 Annual Resident Survey Results By: Laura Overcash

• Overview of Orthodontic Residents and Tuition Costs By: Chris Bentson

• Sterilization Protocol with Temporary Anchorage Devices By: Andrea Cook

Volume IV, Issue IV – 4th Quarter 2009

• Population Forecast Impacts Orthodontists By: Chris Bentson

• Maximizing Case Acceptance with a Creative Twist By: Nancy Hyman

• Credit Crisis Prompts Expansion of Office Payment Plans By: Casey O’Keefe

• The Impact of Fees on Investment Performance By: Gregory Smith and Brian May

• Training an Expert Staff By: Chad Greer

• 2009 GORP Questionnaire Results By: Laura Overcash

• The Wooden Nickel Goes High Tech By: Brenda Ashwell & Tina Durfey

Volume V, Issue I – 1st Quarter 2010 • Taking a Glimpse at the Valuations of 2009

By: Chris Bentson

• Let it “Be”: A Guide to Becoming Your Best Practice Ever By: LeeAnn Peniche

• Council on Orthodontic Practice An Interview with Charles K. Wear, D.D.S.

• OrthoBanc’s New Venture An Interview with Bill Holt & Marla Merritt

• Book Review: Economic Optimism By: Thomas E. Cartee, Jr.


• Tips for Better Search Engine Rankings By: Ali Husayni

Volume V, Issue II – 2nd Quarter 2010

• Essential Transition Closing Checklist By: Doug Copple

• Orthodontic Staff Compensation By: Chris Bentson

• Brand Leverage Your Practice By: David Phillips

• Converting Shoppers into Patients: A Prescription For Success By: Nancy Hyman

• Roth IRA Conversion By: Kenneth Bridges

Volume V, Issue III – 3rd Quarter 2010 • Practice Valuation: Why? Who? How?

By: Chris Bentson

• Is it Time for Scheduled Maintenance on Your Accounts Receivables? – Part 1 By: Jackie Shoemaker

• Give a Life-Changing Gift: Provide Pro Bono Care to Underprivileged Youth By: Dr. David Carter, DMD

• Success is in the Details By: Sue Hanen

• Learning Management Systems – Is it a Fit for My Practice By: Chad Greer

• Oral Communications: Growing Your Practice with Marketing & Word of Mouth By: 4imprint

Volume V, Issue IV – 4th Quarter 2010 • 2010 Annual Resident Survey

By: Laura Overcash

• Is it Time for Scheduled Maintenance on Your Accounts Receivables? – Part 2 By: Jackie Shoemaker

• Why Travel? By: Ricky Shore


• Scripting Professional Referral Points for Maximum Impact By: Nancy Hyman

• Sterilization Process for Today’s Orthodontic Office By: Andrea Cook

• Time for a Retirement Plan Checkup By: Tom E. Cartee, Jr.

Volume VI, Issue I – 1st Quarter 2011

• Looking Back at the Practice Valuations of 2010 By: Chris Bentson & Doug Copple

• Designing Your Clinic: Understanding the Design Process By: Kate Wade Bauer

• Reflecting on the Decade By: Chris Bentson

• iStarts for 2011: The New Patient Exam Process By: Dr. Mark Coreil & Dr. Catherine Schwab

• How Do You Put a Value on Relationships? By: Bonnie Hixon

Volume VI, Issue II – 2nd Quarter 2011 • New Orthodontic Technology Innovations

By: Chris Bentson

• New Face in Cloud Computing An Interview with Ken Swinney, President Cloud9Ortho

• It’s New to Me: Going Digital for Half the Price By: Bryan Delano

• Your Next Hire Must Have More than Just ‘Experience’ By: Sally McKenzie

• OrthoMetrics: Bridge to Data Efficiency An Interview with Mary Beth Kirkpatrick & Bill Holt

• Connect, Engage, and Win New Patients! By: Brenda Ashwell

• Exchanged Traded Funds By: Tom Cartee

Volume VI, Issue III – 3rd Quarter 2011

• Practice Overhead Checkup By: Chris Bentson


• Protecting Your Most Valuable Asset – Your Practice! By: Tim Twigg & Rebecca Crane

• Why Should I Choose Your Practice? By: Char Eash

• Beat Your Competition on Google Without Hiring an SEO Firm By: Ali Husayni

• The Biggest Mistake That Orthodontists Make on Facebook By: Steve Holt

• Making Video Work for You: A Two-Part Video Marketing Strategy By: Dusty Green

Volume VI, Issue IV – 4th Quarter 2011

• A Closer Look at Today’s Residents By: Laura Overcash & Chris Bentson

• The Growing Concerns About Negative Online Reviews By: Rita Zamora

• Holiday Dental Referral Gift Idea: Dentistry Business Secrets By: Chris Bentson

• First Things First: Tips for a New Practice Owner By: Joan Garbo

• Is It Cold or Pneumonia: 5 Demographic Facts About Your Practice Area By: Scott McDonald

• What I Would Do Differently: Lessons Learned the Hard Way By: Dr. Chad Webb

Volume VII, Issue I – 1st Quarter 2012 • Looking Back at the Practice Valuations of 2011

By: Chris Bentson & Doug Copple

• A Community Involvement Approach to Practice Growth By: Nancy Hyman

• Care and Maintenance of the Golden Goose: Office Design 2012 By: Joyce Matlack

• Do You Recall By: Jeff Behan

• Tax Planning 2012: Certainly Not Business As Usual By: Diane Rumley, CPA

• Market Observation: The Middle Market Orthodontic Practice By: Chris Bentson


Volume VII, Issue II – 2nd Quarter 2012 • What Do You Believe About Your Practice?

By: Chris Bentson

• A Practical View of Orthodontic Office Lease Negotiations By: Daniel Sroka

• Business Lessons Not Taught During My Orthodontic Residency By: Dr. Jennifer Eisenhuth

• Engaging with Mom Means Relationships By: Maria T. Bailey

• The Same Sun Shines on Us All By: Dr. Ben Burris

• Creating a Buzz with Social Media Video By: Dusty Green

• Smartphone Meets Digital Radiography By: Bryan Delano

Volume VII, Issue III – 3rd Quarter 2012 • Is It Protected?

By: Chris Bentson

• Solving the Orthodontic Sudoku Puzzle - Part 1 By: Debbie Best

• How to Reach the Top of Google & Why You Should Do It By: Ali Husayni

• Planning for One of the Two Certainties By: Daniel Sroka

• Facebook: The New Water Cooler By: Rebecca Crane

• Locum Tenens: A Valuable Practice Management Tool for You and Your Practice By: Dr. Forest Irons

• Enrich the Family to Effectively Market to Moms - Part 2 of 5 By: Maria T. Bailey

Volume VII, Issue IV – 4th Quarter 2012 • From The Mouths of Orthodontic Residents

By: Laura Overcash

• OrthoSynetics: An Example of Corporate Practice Management An Interview with David Marks


• Solving the Orthodontic Sudoku Puzzle - Part 2 By: Debbie Best

• That’s Entertainment By: Daniel Sroka

• Speak to Moms About Value and They Will Listen - Part 3 of 5 By: Maria T. Bailey

• Transition Traps: 3 Types of Transitions That May Not Be What They Seem By: Char Eash Volume VIII, Issue I – 1st Quarter 2013


• Four Strategies to Get New Patients Online By: Louis Gagnon

• Straight From the Source: Pioneer of Today’s Orthodontic Trends An Interview with Dr. Robert Pickron

• Putting More Time in Mom’s Day – Part 4 of 5 By: Maria T. Bailey

• New Doctors: First Things First By: Joan Garbo

• From Sea to Shining Sea: Where Should I Practice? By: Laura Overcash

Volume VIII, Issue II – 2nd Quarter 2013 • Does Your Practice Overhead Rate Compare?


• Let’s Play: Engage Patients Through Social Rewards, Contests & Gamification By: Brenda Ashwell

• The Balancing Act…It’s Simple – Part 5 of 5 By: Maria T. Bailey

• For What It’s Worth! By: Mary Kay Miller

• An Enforceable Non-Compete Covenant: We’ll Know It When We See It By: Dan Sroka

• Increasing Word-of-Mouth Endorsements By Embracing New Technology An Interview with Dr. Robert A. Miller


• Gaidge: Why to Consider this Tool to Help Manage One’s Practice An Interview with Katie Odegard

Volume VIII, Issue III – 3rd Quarter 2013 • Exploring Practice Overhead: Staff & Supply Expenses


• 2013 Tax Law Changes Challenge Traditional Tax Planning Strategies By: Diane Rumley & Heather Cosgrove

• Embezzlement: Sadly, It CAN Happen to Anyone! By: Rebecca Crane

• What You Really Need to Know about the AAO Branding Campaign An Interview with John Athorn, George Clark and Linda Gladden

• Dental Referrals are Declining…Halt the Trend! - Part 1 By: Nancy Hyman

Volume VIII, Issue IV – 4th Quarter 2013 • Exploring Business & Occupancy Overhead Expenses


• Annual Survey Results: Today’s Orthodontic Residents Speak Out By: Laura Overcash

• Dental Referrals are Declining…Halt the Trend! – Part 2 By: Nancy Hyman

• How Great is Your Sales Process? By: Dr. Jennifer Eisenhuth

• Lease Considerations in Practice Transitions By: Doug Copple

Volume IX, Issue I – 1st Quarter 2014


• Are Your New Patients Sold on YOU? By: Betty Zuelke

• Mari’s List: What Practice Owners Need to Know An Interview with Mari Sawtelle-Dunn

• Exploring Pacific Dental: An Alternative Orthodontic Environment An Interview with Sheila Bracker

• Word of Mouth Marketing – It’s Alive! By: Laura Overcash


Volume IX, Issue II – 2nd Quarter 2014 • Is Consumer Behavior Affecting Your Practice?

By: Chris Bentson

• An Innovative Trend in Orthodontic Practice Branding An Interview with Dr. Paul McAllister

• Five Rules for Marketing with Video By: Dusty Green

• Engage Your Staff with Improved Phone Skills An Interview with Dr. Dana Fender & Jodi Peacock

• Simple Solution: Be Happy or Be Gone By: Rosemary Bray

• The Numbers Game: Best and Worst Sources for Practice Site Selection By: Scott McDonald

Volume IX, Issue III – 3rd Quarter 2014

• How You Practice: New Emerging Trends By: Chris Bentson

• Grow Your Grass Roots: 3 Seeds to Nurture Patient Development By: Shannon Branam Brockway

• Recruiting 101: Observations from a Professional Recruiter By: Shannon Patterson, CPR

• Managing Your Online Reputation in a Volatile Digital World By: Mary Kay Miller

• Embezzlement in the Orthodontic Profession An Interview with David Harris

• Diversify Your Promotional Pipeline By: Nancy Hyman & Ryan Hyman

Volume IX, Issue IV – 4th Quarter 2014

• Pediatric Dentistry and Orthodontic Partnerships By: Chris Bentson

• Future Trends in Orthodontic Office Design By: Joyce Matlack

• Success in the New Patient Process By: Kayla Hoorelbeke

• Practice Budget: A Team Approach By: Sue Hanen

• iSnap: Photo Booth Meets Orthodontic Social Media Marketing An Interview with LeeAnn Peniche


Volume X, Issue I – 1st Quarter 2015 • Looking Back at the Practice Valuations of 2014

By: Chris Bentson & Doug Copple, CVA

• Embezzlement – What a Busy Orthodontist Needs to Know By: David Harris

• Kaleidoscope: First-Hand Account of the Digital Marketing Tool An Interview with Dr. Phillip Parker

• Residents Indicate Upcoming Orthodontic Plans – Part 1 By: Laura Overcash

• It All Starts With You By: Gary Johnson

Volume X, Issue II – 2nd Quarter 2015 • Orthodontic Staff Compensation

By: Chris Bentson

• What is Kolbe? By: Shannon Patterson, CPR

• 10 Quick Ways to Kill an Orthodontic Practice Today By: Char Eash

• Residents Indicate Upcoming Orthodontic Plans – Part 2 By: Laura Overcash

• Does Your Team Understand the Impact of the First Encounter? By: Gary Johnson

Volume X, Issue III – 3rd Quarter 2015

• Planning for the Future: Current Trends By: Chris Bentson

• Setting Clear Expectations By: Gary Johnson

• What’s New with Mari’s List® An Interview with Mari Sawtelle-Dunn

• Guru: Business Management Tool for Today’s Active Practice An Interview with Dr. Scott Law

• Practice Concerns: A Panel of Experts Weights In! By: Nancy Hyman

• The Importance of Planning Ahead By: Laura Overcash


Volume X, Issue IV – 4th Quarter 2015 • Dentistry Consolidation: Past, Present & Future

By: Chris Bentson

• AAO Cautions Consumers About Risk of DIY Orthodontic Treatment By: DeWayne B. McCamish, DDS, MS

• The Patient Experience By: TJ Eash

• Where Do Orthodontic Residents Desire to Practice? By: Laura Overcash

• 365 Printing: 3D Printing Technology for Busy Orthodontists An Interview with Jay Phelps

Volume XI, Issue I – 1st Quarter 2016

• Looking Back at the Practice Valuations of 2015 By: Chris Bentson & Doug Copple, CVA

• Digital Marketing Trends to Watch in 2016 By: Mary Kay Miller

• The Stress of it All By: Dr. Neil Warshawsky

• EasyRx: Digital Appliance Prescription Management An Interview with Dr. Marc Lemchen & Mr. Khashi Rahmani

Volume XI, Issue II – 2nd Quarter 2016

• Embracing the Next Generation of Orthodontists By: Shannon Patterson, CPR, CMSR

• The Associate Income Divide By: Chris Bentson

• The Millennial Mom: Her Native Tongue is Technology By: Brenda Ashwell

• Millennial Moms: What To Know About This Tech-Savvy Generation By: Maria T. Bailey

• Percentage of Adult Patients Impacts Practice Management By: Dr. Bob Haeger

• Sterilization Process: What You Need to Know for 2016 By: Andrea Cook

Volume XI, Issue III – 3rd Quarter 2016

• Anti-Kickback and Self-Referral Laws By: Daniel Sroka, Esq.


• Light Bulb Moments: Thomas Edison Sheds Light on Marketing Efforts By: Adam Mead

• Smile for A Lifetime: Serving a Community of Needs By: Jill Reynolds

• Millennial Moms: Digging Deeper on Behaviors and Influences By: Maria T. Bailey

• Orthodontic Software: A Perspective After 35 Years By: Reid Simmons

Volume XI, Issue IV – 4th Quarter 2016

• 2016: It’s A Wrap By: Chris Bentson

• Management of Insurance Benefits – What’s to Like? – Part 1 By: Tina Byrne

• The Experiential Difference: Finding Meaningful Differentiation By: Adam Mead

• Will Joining or Extending My PPO Participation Mean More Patients? By: Nick Partridge

• Millennial Moms in the Social Space By: Maria T. Bailey

• Five Principles for Creating A Culture of Excellence By: Bob Burg & John David Mann

Volume XII, Issue I – 1st Quarter 2017

• Looking Back at the Practice Valuations of 2016 By: Chris Bentson & Doug Copple, CVA

• Management of Insurance Benefits - What's to Like? - Part 2 By: Tina Byrne

• Financial Mountain Climbing: What is the Goal? By: Mart McClellan, D.D.S., M.S. & Tim Streid, C.L.U.

• Choosing an Orthodontic Site in a Competitive Environment By: Scott McDonald

• Be You-nique, Not Just Unique: Establishing A Brand-Centric Culture By: Adam Mead

• Reaching Millennial (and All) Moms in 2017 and Beyond By: Maria T. Bailey


Volume XII, Issue II – 2nd Quarter 2017 • Align Turns Twenty - Why You Should Care

By: Chris Bentson

• Let's Chat: Insights from Marketing Experts An Interview with Jeff Wilson & Scott Hansen

• What You Need to Know About EasyRx's New Ownership An Interview with Todd Blankenbecler

• Highlights from the 2017 ADSO Summit By: Doug Copple, CVA & Shannon Patterson, CPR, CMSR

• Five-Year Follow-Up: What’s New with Mari’s List ® An Interview with Mari Sawtelle Dunn

• The Competition Has Changed By: Angela Weber

Volume XII, Issue III – 3rd Quarter 2017 • Teledentistry & Market Expansion

By: Chris Bentson

• Neon Canvas: Painting the Picture of an Orthodontic Practice An Interview with Kyle Fagala, DDS, MDS

• The Power of a Brand By: Dr. Clarke Stevens & Davin Bickford

• Gaidge Market Report By: Ryan Moynihan

• Rhinogram: A New Communication Tool for Your Practice An Interview with Douglas Ford

• Financial Policies & The Health of Your Practice By: Michelle Shimmin

• Game of Loans - Understanding & Managing Educational Debt By: Shannon Patterson, CPR, CMSR

• Managing the Orthodontic Practice Using Big Data Insights By: Stephen Dixon, Tamer Jarada & Dr. Hisham Badawi

Volume XII, Issue IV – 4th Quarter 2017 • Communicating Amongst Ourselves

By: Chris Bentson

• More Than the End Result By: Debbie Best

• Building Your Focus Vault By: Curt Steinhorst


• “M.O.P.”-ing Up Profitability with a Bucket of the Accidental Patient By: Jonathan L. Nicozisis, DMD, MS

• 12 Years Later… By: Laura Overcash

• New Gaidge CEO: Looking Ahead and Moving Forward An Interview with Ryan Moynihan

Volume XIII, Issue I – 1st Quarter 2018 • Looking Back at the Practice Valuations of 2017


• Who’s In Control By: Joan Garbo

• What Are You Serving? By: Tina Durfey

• New Marketing Tool for the Modern Orthodontist An Interview with Brian Wright

• Four Things You Probably Misunderstand About Embezzlement By: Wendy Askins, CFE, MBA & David Harris, CFE, CPA, CMA, CFF, MBA

Volume XIII, Issue II – 2nd Quarter 2018

• OrthoScience: A Global Orthodontic Experience An Interview with Dr. Sean Carlson

• Ready, Set, Print? By: Bryan Delano

• An Orthodontic Partnership Journey An Interview with Dr. Todd Bovenizer & Dr. Chris Baker

• Orthodontists - So, You Want to Start a Practice? By: Adrian E. LaTrace

• What's the Largest Marketing Return on Investment? By: Brian Wright

• The Myths & Realities of Marketing Your Practice By: Angela Weber

Volume XIII, Issue III – 3rd Quarter 2018

• A New DSO Emerges to "Save the Specialty" An Interview with Dr. Greg White

• Preparing for Your Dental School Student Debt Tax Bomb By: Shannon Patterson, CPR, CMSR


• Where Should I Start/Open a Satellite Orthodontic Practice?

By: Scott McDonald

• Buyer and Seller Beware By: Andrea Cook

• Transition Insights From an Orthodontic Team Member By: Mandy King

• Achieve Your Dream Practice by Overcoming These Three Obstacles By: Brian Wright

• Mitigating Cybersecurity Threats in the Orthodontic Practice By: Gary Salman

Volume XIII, Issue IV – 4th Quarter 2018

• Crystal Ball: Future of the Orthodontic Industry An Interview with Leading Orthodontic Industry Consultants

• Setting Your Practice Growth on Fire By: Scott Hansen

• You Are Your Own Worst Enemy: Thrive in the New Economy By: Dr. Leon Klempner

• The Psychology of 5-Star Customer Service By: Brian Wright

• Invisalign's Consumer Marketing Program An Interview with Jennifer Olson

• What's New in 3D Printing and Digital Radiography By: Bryan Delano

• A New Controversy: Patient or Consumer? By: Shannon Patterson, CPR, CMSR

Volume XIV, Issue I – 1st Quarter 2019 • Looking Back at the Practice Valuations of 2018


• Is Half of Your Marketing Dollar Being Wasted? By: Dr. Tyler Coles

• Your Growth and Development Process By: Michelle Shimmin

• Are You All Ears? By: Laura Overcash

• A Post-Residency Orthodontic Journey An Interview with Dr. Greg Efros


• Balance of Motherhood & Entrepreneurship An Interview with Dr. Grace Yum

• The Joy Job By: Joan Garbo

• Online Marketing Trends for Patient Acquisition in 2019 By: Shannon Patterson, CPR, CMSR

Volume XIV, Issue II – 2nd Quarter 2019 • 2019 AAO Annual Session Review

By: Chris Bentson

• Communication is Key When a New Doctor Joins Your Practice By: Leon Klempner, DDS & Amy Epstein, MBA

• Harnessing Synergy in the New Patient Experience By: Lindsay Quinn

• OrthoFi: Developed by Orthodontists for Orthodontists An Interview with Dave Ternan

• Identifying Missed Opportunities Using Business Intelligence By: Gaidge

• Expanding Appointment Intervals with Dental Monitoring – Part 1 By: Dr. C. William Dabney

• A Guide to DIY Marketing & When Your Need a Professional By: Jaclyn Whiddon

Volume XIV, Issue III – 3rd Quarter 2019 • Specialty Trend: Bigger Practices & Big Money

By: Chris Bentson

• Expanding Appointment Intervals with Dental Monitoring – Part 2 By: Dr. C. William Dabney

• Insurance Participation: Are You In or Are You Out? By: Jill Allen

• Generational Diversity in Today's Orthodontic Practice By: Laura Overcash

• Surcharging Credit Card Transactions: Should You Do It? By: Bill Holt

• The Referral Nudge: An Instinctive System By: Brenda Ashwell

• By the Numbers: Orthodontic Resident Debt & Future Plans By: Bentson Copple & Associates Team


Volume XIV, Issue IV – 4th Quarter 2019

• Five Areas of Changes: Past, Present, & Future By: Chris Bentson

• “Brace Yourself” For a Cyberattack By: Gary Salman

• User-Friendly Steps to HIPAA Email Compliance By: Casey Hoorelbeke

• Phone Training: Is It Worth It? By: Amy Demas

• What is SoMoLo Marketing & Why Is It Important to Your Practice? By: Leon Klempner, DDS & Amy Epstein, MBA

• New DSO in the Orthodontic Marketplace An Interview with Elizabeth Campbell & Tyler Russell

Volume XV, Issue I – 1st Quarter 2020 • Looking Back at the Practice Valuations of 2019


• Ransomware Version 2.0: A Real Game Changer By: Gary Salman

• The Fallacy of the Retirement Number By: Dr. Mart McClellan and Tim Streid

• Walt's Words of Wisdom: Be the Disney of Dentistry! By: Susan McElvy

• Time to Review Infection Prevention & Control Procedures By: Andrea Cook

Volume XV, Issue II – 2nd Quarter 2020

• Addressing the Gender Pay Gap By: Shannon Patterson, CPR, CMSR

• Orthodontic Staff Compensation By: Bentson Copple & Associates Team

• Using Technology to Attract New Orthodontic Patients An Interview with Mark Sipple

• The End-to-End Digital Platform from Align - Why It's Important By: Align Technology

• Ten Steps to Achieving Higher Case Acceptance


By: Charlene White • Office Culture Self-Renewal - Part 1 of 2

By: Andrea Cook

• Orthodontic Partners: Emerging Orthodontic Service Organization to Watch An Interview with Dr. Jeff Kozlowski, Dr. Jamie Reynolds, & Dr. David Sarver