WealthWisemagazineSouth AfricaNo. 17

Feb/March 2013

www.wealthwisemag.com

Our last free issue!

Dianna Games on Doing Business in AfricaEquities versus BondsTop Tips for Buying Medical Cover

MichaelEilertsen's(LIVE OUT LOUD)Business and life lessons

7Booksto UpYourGame

in business,career and

even politics

The Endof a Chapter(and a NewBeginning)

ForeWord

T

2 WealthWise magazine

wo years have passed since the launch of our first issue of WealthWise magazinein February 2011. It has been a challenging journey for us with good

developments during this time and a positive feedback from you, the readers. For twoyears, we have brought quality free information, articles and opinions on topics relatedto wealth creation and wealth management, and we are ready now to move on to thenext level.The February­March 2013 edition is our last free alternate­monthly issue, as weprepare to venture further into the digital publishing market with a brand new re­launch of WealthWise magazine in April 2013. The new magazine will not only bringa new look and enhanced exclusive content, but will also further engage you, ourreaders, through digital multimedia interactive experiences.Going forward, our editorial will strongly follow a motivational and inspirationalfocus, showcasing the technical, emotional, spiritual and financial factors behindwealth creation, achieving financial freedom and living one’s dream. We hope thatour publication will continue to inspire you to make every day, long­lasting changesto a wealthier future.Denisa OosthuizenPublisher Managing Editordenisa@wealthwisemag.co.za

February/March 201 3

CoverStory6 Michael Eilertsen's Business andLife LessonsLifeWise12 Build Up Habit InvestmentsMoneyWise16 The Value of Financial Planning20 Make Your First Foray intoProperty a Success24 Are Equities Riskier than Bonds?27 Top Tips for Buying MedicalCoverBusinessWise30 Doing Business in Africa (Q&Awith Dianna Games)36 A Dire Consequence ­ TheDemise of the African NGOCareerWise40 DreamWorker ­ Getting SouthAfrica Working46 The Evolving Role of the CFOLifestyle50 7 Books to Up Your Game

55 Events

WealthWise magazinePublisherREO Media SolutionsManaging EditorDenisa Oosthuizendenisa@wealthwisemag.co.zaEditorialeditor@wealthwisemag.co.zaAdvertisingsales@wealthwisemag.co.zaGraphic DesignREO Media SolutionsOn the Cover: MichaelEilertsen

Photos: dreamstime.comand contributors' photosWebwww.wealthwisemag.comCopyrightPlease contact us ateditor@wealthwisemag.co.za.

WealthWise magazine 3

Contributors

4 WealthWise magazine

JP Farihna is GeneralManager at Property24. Hewas also managing Director ofiafrica.com. JP has worked forthe JHB Stock Exchange andDeutsche Bank London. JP isthe founder of the OnlinePublishers Association. He setup the Nielsen//Netratingssystem in SA. JP joinedKorbitec as General Managerof Property24 in 2010.Read JP's article about makingyour first property deal inMoneyWise section, page20.

Andrew Dittberner isSenior Investment Managerat Cannon AssetManagement and portfoliomanager of the CannonFlexible Fund. Cannon AssetManagers is a nicheinvestment managementcompany based on thephilosophy and principles ofvalue investing as aninvestment managementapproach.Read Andrew's comparisonof equities vs bonds inMoneyWise section, page24.

Mark Arnold is PrincipalOfficer at Resolution HealthMedical Scheme. He is aregistered and accreditedhealthcare consultant withmore than 14 yearsexperience in the EmployeeBenefits and HealthcareIndustry. He is a memberof the Financial PlanningInstitute Special Committeeon Health Benefits (FPIHealth).Read Mark's top advice toconsider before buying intoa medical scheme in theMoneyWise section, page27.

Facebook: WealthWise magazineTwitter: @WealthWisemagLinkedIn:www.linkedin.com/company/wealthwise­magazine

WealthWise magazine 5

Contributors

Catherine Wijnberg isis an enterprise activist andCEO of Fetola, an enterprisedevelopment and economicempowerment agency with avision to change lives for thebetter.Read Catherine's opinion onthe state of the NGOs inSouth Africa inBusinessWise section,page 36.

Chiara Baumann is theCo­Founder of ChangeCollective Cape Town, aplatform for socio­economicand environmentaldevelopment professionalsin the City. She is currentlydoing consultancy work forDreamWorker. Chiara’sacademic backgroundincludes concentrations inpolitics and philosophy. Herinterests lie in issues of localeconomic development,social entrepreneurship andadvancing links betweencommunity, public, andprivate developmentinitiatives.Read Chiara's pledge for aworking South Africa inCareerWise section, page40.

Van Zyl Botha specialisesin forensic auditing andactively participates inmanagement and strategicdecision making at FinFiveIncorporated, an establishedfirm of CharteredAccountants, BusinessConsultants, Auditors and TaxSpecialists.Read Botha's feature on theevolving role of the CFO inCareerWise section, page46.

From early beginnings as a teenage waiter­turned­entrepreneur tothe founding of LIVE OUT LOUD media group comprising of luxury

Business and Life Lessonsfrom The Breakfast BoyMichael Eilertsen

publishing, travel and events, South African Michael Eilertsen'sentrepreneurial journey delivers great lessons about determination,starting up, passion and courage to succeed. Here Michael tells how helearned from his past experiences and his biggest mistakes in businesswhen starting up. Read and learn!The vegetarian meal that would change my life forever"Is entrepreneurship inherent or does circumstance open this door ofopportunity? For me the answer is both, as I had many small businessesthat ran through my days at school to the captive market of fellowscholars, but the decision to never work for someone again came downto a single moment.I was a waiter at a world­renowned meat restaurant in Sandton,spending Sunday evenings and Monday lunch serving various affluentindividuals, while I studied at then RAU (now University ofJohannesburg). After four months of learning the ropes, I had a goodhandle of how things worked, and had even contributed a couple of ideasthat made our order taking more efficient.The moment arrived unexpectedly one Sunday evening in April of 2001. Ihad a big table of even biggerspenders, some local businessmenentertaining guests. The table was mainly men, which meant customsteak cuts were going to be the meal of choice, and when the MeerlustRubicon 1988 was requested, I knew it was going to be a great eveningfor me.When it came to ordering, a lady at the table informed me that she wasvegetarian, and nothing on the menu catered for her preferences. Withher being the wife of the man who was clearly going to pick up the tab,6 WealthWise magazine

Michael Eilertsen

Subscribe for freeto read the fulldigital magazine!www.wealthwisemag.com/wealthwise/subscribeor click Subscribeand automatically receive thefull digital version ande-newsletter!

Need help?Call +27(0)82 819 2820 oremailadmin@wealthwisemag.co.za