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Design Thinking | The Magic of Innovation | Change Managemean Experience | The Practical Guide to Packaging | The Best Reafor Efficient Production | Kanban | International Invoicing Stan

Dear colleagues,

mi-Wirtschaftsbuch concentrates this spring 2009 on “more innovation”.

Strong topics written by famous and media-experienced Germans makes our spring book list exciting and enjoyable.

• “Design Thinking” by Hasso Plattner, Christoph Meinel and Ulrich Weinberg (pages 4-5):The first German book on “Design Thinking”. Successful design is only possible by looking at customers’ wishes according to Hasso Plattner, the visionary founder of SAP. “Design Thinking” is the best guide to generating fresh ideas.

• “The Magic of Innovation” by Stephan Scholtissek (pages 6-7):Successful stories from Audi to Zara. The formula behind the success of innovative companies. The author presents twen-ty real-life innovation stories and shows how innovations can become market successes.

• “Charismating – Buying as an Experience” by Claudio Schmitz (page 12):3rd updated and extended edition. “Charismating” provides personnel in commerce with a whole array of clever tools to revamp their sales organisations.

• “The Practical Guide to In-House Sales” by Regina Mittenhuber (page 17):The work provides a comprehensive ready-for-action-guide to sales. The first volume in the series “Practical Sales” in cooperation with DVS – German Sales Manager School.

Let our new titles enchant you!

More information and digital catalogue available under:

www.mi-wirtschaftsbuch.de/seite-foreignrights.html

Yours,

Maria Pinto-PeuckmannRights Director / International Affairs

FinanzBuch Verlag GmbHImprint: mi-Wirtschaftbuch

Phone: +49_89_65 12 85_2 44Fax: +49_89_65 20 96E-Mail: mpinto-peuckmann@mi-wirtschaftsbuch.de

Editorial

www.mi-wirtschaftsbuch.demehr information

ent! | The Practical Guide to Mailings | Charismating – Buying as al Estate Brands | Practical Guide to In-House Sales | Checklists ndards | The Guide to EU-Conform Grants

Design Thinking 4

The Magic of Innovation 6

Change Management! 8

The Practical Guide to Mailings 10

Charismating – Buying as an Experience 12

The Practical Guide to Packaging 13

The Best Real Estate Brands 14

The Practical Guide to In-House Sales 16

Checklists for Efficient Production 18

Kanban 19

International Invoicing Standards 20

Guide to EU-Conform Grants 21

Bestsellers 22

List of authors and titles 23

Addresses 24

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Contents

S a l e s

R e a l E s t a t e

P r o d u c t i o n

B e s t s e l l e r s

I n d e x

3

M a r k e t i n g

C o n t r o l l i n g

M a n a g e m e n t

Design Thinking: Learning to How to combine openness to new ideas, creativity and the art

I N T E R V I E W

mi: Where does the creativity of a team differ from that of individuals?

Hasso Plattner: It is probably only an individual who can develop an idea. A group – and by this, I mean a heterogenous group in which everyone is free to articulate and communicate their ideas – will produce new and unusual approaches and solutions which you would never get from a single individual. The potential of a group is greater than the sum of the potential of the individuals within it.

mi: And what is the advantage of Design Thinking here?

Hasso Plattner: The Design Thinking Method teaches a user-oriented approach to design. It requires the participation of users in the design process by testing the usability even of early prototypes. This leads to entirely new perspectives and often generates innovative solutions, which then positively influence the members of the Design Thinking Team respecting their self-efficacy and their innovative abilities.

mi: Where should Design Thinking be applied in Germany?

Hasso Plattner: Everywhere. There are no limits. It is a fact that the innovative power of medium-sized enterprises is often underesti-mated. What we can teach you in two semesters at the HPI School of Design Thinking in Potsdam is no substitute for more in-depth full-time study, but it is an invaluable complement to it. We show how effective working together with specialists from other fields can be, we offer the know-how on how to organise such co-operation. We show our students how to unleash new energies and that working in a group is much more fun than working alone. Design Thinking is the best guide to generating fresh ideas.

Prof. Hasso Plattner, founder of SAP, is a member of the board of SAP and the founder of the Hasso Plattner Institute in Potsdam and the Hasso Plattner Institute of Design at Stanford University.

Prof. Dr. Christoph Meinel is CEO and Director of the Hasso Plattner Institute for Software Systems Technology in Potsdam.

Prof. Ulrich Weinberg was appointed head of the School of Design Thinking at the Hasso Plattner Institute in Potsdam in 2007.

Prof. Hasso Plattner

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P R Book presentation at the

CeBIT trade fair, 3rd - 8th March 2009

Hasso Plattner | Christoph Meinel | Ulrich Weinberg

DESIGN-THINKING

Innovation lernen – Ideenwelten öffnen

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design innovation of engineering

The first German book on Design Thinking! Design Thinking is a new method for developing inno-vation in interdisciplinary teams. Hasso Plattner – the visionary founder of SAP – is convinced that successful design is only possible by looking at customers‘ wishes as well as technical and economic feasibility holistically.

This pioneering and inspiring specialist work shows readers how to introduce creative, interdisciplinary and user-oriented thinking to their innovation development processes – and thus develop products which are not only innovative but also marketable.

U S P TARGET GROUPSpecialists and executives, innovation managers

Author and SAP founder Hasso Plattner is an internationally well-known figure

A methodical introduction to innovation processes

Hasso Plattner | Christoph Meinel | Ulrich Weinberg Design ThinkingA systematic guide to innovative thinking

Hardback, approx. 240 pagesFour colours throughout, with numerous illustrationsSize: 19.0 ! 24.0 cm49.90 ! (D) | 51.30 ! (A) | 84.00 sFr* ISBN: 978-3-86880-013-5

New title: März 2009 Product group: 1784

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Get rid of those innovation killers, identify the innovation drivers Core elements of the Design Thinking Method The cyclical Design Thinking process

WorldRights

Learn from the bestThe secret of successful innovation

T O P T I T L E

Dr. Stephan Scholtissek is CEO of Accenture Germany, Austria and Switzerland, one of the world‘s leading consulting firms. An expert on inno-vation, he is the author of numerous articles and books, the latest of which is Multipolar World, a business title on the next stages of globalisation.

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in April 2009

Whether we like it or not: all new things provide magical attrac-tion for us. And it‘s not only kids who are curious – in later life, too, our brain produces ‚happiness hormones‘ whenever we succumb to the charm of something new.

And successful companies can turn just that fact to their advantage. They are constantly on the lookout for new ideas and working on positioning new products and services on the market. To put it idiomatically: what they want is for their customers to jump for joy when they see their innovative products and services, be cause just as our brain is enchanted when we discover some-thing new, consumers are enchanted when companies offer them useful and exciting new products or services.

And just as anything new exerts fascination, innovative pro-ducts – and, indeed, the process which leads from the idea to the introduction of a new product – cast their own spell. You don‘t have to be an iPod or iPhone fan to understand that. Reading the stories in this book, you will understand and feel that magic. They are the stories of companies that demonstrate what being successful is all about. Each of these stories of innovation, in itself or in conjunction with others, reveals that innovation is an essential factor for survival on today‘s markets. Innovation is possible. Companies can discover the magic of innovation for themselves – and they will learn that it‘s not hocus-pocus, but of real practical use!

Dr. Stephan Scholtissek

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Stephan Scholtissek

DIE MAGIE DERINNOVATION Erfolgsgeschichten von Audi bis Zara

The formula behind the success of innovative companies: In this book, author Stephan Scholtissek presents twenty real-life innovation stories and shows how inventions can become market successes by setting the right course for the future. He tells the story of spectacular product, service and mar-keting innovations – for example at Audi, Bionade or Villeroy & Boch – and of inspiring innovations in processes and business models – for example at Evonik, Puma and Zara.

This work by a successful author also provides enjoyment for the senses: its luxurious design and four-colour print throughout make it a design innovation in itself.

Media-experienced author: top manager and innovation expert

An innovative innovation book: luxurious outfit, complex design with a wealth of colour illustrations

U S P TARGET GROUPInnovation, process and change managers, specialists and executives in research and development, CEOs and company founders

Stephan Scholtissek The Magic of InnovationSuccess stories from Audi to Zara

Hardback, approx. 240 pagesIn four colours throughout, with numerous illustrationsSize: 19.0 ! 24.0 cm39.90 ! (D) | 41.10 ! (A) | 67.00 sFr* ISBN: 978-3-86880-014-2

New title: April 2009 Product group: 1784

Successful innovation processes, the story behind them and the recipe for their success Product, service and marketing innovations Innovative processes, organisation and business models

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Turn your company upside Tap into sources of fresh inspiration

Dr. Jonas Ridderstråle belongs to the new generation of management gurus in Europe. Together with Kjell A. Nordström, he is the author of the two bestselling titles Karaoke Capitalism and Funky Business forever.

Mark Wilcox is the founder of the British consultancy RedThread Consulting. Before this, he worked in various companies for 25 years, for example as head of personnel development for Sony Europe.

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mi: What are the qualities a successful manager needs today?

Jonas Ridderstråle: True leaders, people who don‘t see themselves only as managers, will develop objectives for the future rather than focussing on delegating or deploying resources to get things done. True leaders who inspire others to follow them know how to free the enormous reserves of hidden energy and additional performance slumbering within their teams. They ensure that a company remains healthy and vibrant.

mi: How would you define good management – good company mangement?

Jonas Ridderstråle: For us, management means bringing about change and thus taking that decisive step to turn your dreams into reality. Our company workforces want true leadership, not just managers. A lot of management models concentrate on just two dimen-sions: managing people and getting the job done. Other models go a little further by including teams in the mix. But while all this is of course necessary, it‘s not enough to win over the minds and hearts of your personnel and thus build on your real competitive edge. As many leading management thinkers have pointed out, behind every pair of hands you employ in your company there is a thinking mind. And it is the task of management to harness these minds to the achievement of the company‘s objectives.

It is management that decides how strongly the heart of the company beats. Organisations without true leaders, where all power of decision rests with one single managing director, will not succeed in winning over new talent and binding it to the company. Companies whose executives have refreshed their own energies will be able to do so.

I N T E R V I E W Jonas Ridderstråle

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Mark Wilcox | Jonas Ridderstråle

Die Toolbox: Wie Unternehmen sich ändern können

CHANGEMANAGEMENT!

Stellt ihr Businessauf den Kopf!

Inspiring! Some business books tell you Why, others explain How. This book does both. In the brilliant ideas box, management guru and bestselling author Jonas Ridderstråle provides insights into the busi-ness world of today and of the future. And if you turn the book upside down, you have the practical toolbox in which experienced manager Mark Wilcox shows you how to bring about change.

The two authors combine concepts, case studies and practical examples to create a model for positive change.

Hardback, approx. 280 pagesSize: 17.0 ! 24.0 cm39.90 ! (D) | 41.10 ! (A) | 67.00 sFr* ISBN: 978-3-86880-009-8

New title: March 2009Product group: 1784

Jonas Ridderstråle | Mark Wilcox

CHANGEMANAGEMENT!Die Ideenbox: Warum Unternehmen sich ändern müssen

Macht IhrBusiness funky!

down!

CEOs, executives, change managers Funky design: the management book you can turn upside down

Practical guide to implementing the ideas from Karaoke Capitalism and Funky Business forever

TARGET GROUPU S P

Mark Wilcox | Jonas Ridderstråle Change Management!The toolbox: How businesses can bring about change

Jonas Ridderstråle | Mark WilcoxChange Management!The ideas box: Why businesses have to change

Introduce: Draft a mutual, captivating company vision Commit: Set up a team with the will to make this vision reality Follow through: Team-based implementation of results

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Sales success through mailingsThe professional guide to effective direct advertising

Gab

riele

Bar

on Gabriele Baron works as a freelance text coach, trainer and author. She is the

owner of the J.-Iversen-Institute, which trains advertising assistants. In addition to articles in special-interest publications, she is the author of several books on the subject of mailings and finding new sources of inspiration.

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Gabriele Baron

PRAXISBUCHMAILINGSPrint- und Online-Mailings planen, texten und gestalten

Successful mailing campaigns that will really reach your target group: In this easy-to-understand guide, experienced advertising expert Gabriele Baron introduces you to the art and technique of mailing. When is a mailing campaign the appropriate form of communication? In which cases should you use e-mail, in which a conventional letter? What‘s the best way to set about it and where can you find the best addresses? In a full-colour section, the author takes an in-depth look at some successful mailing campaigns.

In addition, this advertising guide includes numerous checklists, illustrations and examples to help you put your ideas into immediate action.

U S P TARGET GROUP Co-operation with Werben & Verkaufen From an advertising professional and for

immediate practical use Creative, easy-to-follow, attractive layout –

with colour section

Specialists and executives in marketing and advertising, (direct) advertising agencies

Gabriele Baron The Practical Guide to MailingsPlanning, text and design of print and online mailings

Hardback, approx. 260 pagesWith colour sectionSize: 17.0 ! 24.0 cm49.90 ! (D) | 51.30 ! (A) | 84.00 sFr* ISBN: 978-3-86880-003-6

New title: April 2009 Product group: 1785

Planning: Selecting your target group, time and budget planning Creation: Finding inspiration, text and design Execution: Procurement of data, production and dispatch

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Conjuring up that special buying experienceSales success with charisma

Win loyal customers by turning buying into a special experience: In this book, Claudius A. Schmitz shows how you can win customers by means of skilful dramatisation at the point of sale, with seven action modules that can make any company a charismatic one. Humorous and well-informed, the book describes how to discover the potential of your business, find the best way to awaken your customers‘ enthusiasm, tell stories, create myths and make shopping a sensual experience. Charismating provides personnel in com-merce and sales with a whole array of clever tools to revamp their sales organisation.

Claudius A. Schmitz

CHARISMATINGEINKAUF ALS ERLEBNIS

So kitzeln Sie die Sinne Ihrer Kunden

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Claudius A. Schmitz is Professor of Marketing and Sales at the University of Applied Sciences in Gelsenkirchen. He is a partner in the Schmitz und Weingartz firm of business consultants and advises companies from the fields of commerce, industry and the service sector. Schmitz is a keen observer of consumer trends. A magician in his spare time, he is never at a loss for ways to enchant a specialist audience.

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U S P TARGET GROUP Co-operation with Werben & Verkaufen An easy-to-follow specialist guide

that will delight any reader 5,000 copies sold to date

Managing directors and entrepreneurs, specialists and executives in marketing and sales.

Claudius A. Schmitz Charismating – Buying as an ExperienceHow to tickle your customers‘ senses

3rd, updated and extended edition

Hardback, approx. 320 pagesSize: 17.0 ! 24.0 cm39.90 ! (D) | 41.10 ! (A) | 67.00 sFr* ISBN: 978-3-86880-005-0

New edition: April 2009 Product group: 1785

Find out what your customers are looking for and make use of it to boost sales

Story-telling and scouting Branding and sustainability

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More effective marketing through optimum packaging design: In this hands-on guide, Harald Seeger presents astounding and highly effective ways to strengthen your brand by selecting the ideal packaging. He proves that it is not just aesthetical aspects which determine whether a brand will be successful, but also the strength of its packaging design. The look and feel, colour and shape, lettering and material you choose for your packaging have a positive influence on how consumers perceive your products and your brand. And the bottom line? - Effective product packaging means higher profits!

Harald Seeger is brand and packaging consultant at Munich based advertising agency Koye-Brand. His focus lies on strategic and creative consulting in the fields of brand development, brand management, brand and packaging design.

Product managers, creative staff in design and advertising agencies, developers in the packaging industry

TARGET GROUP Co-operation with Werben & Verkaufen A comprehensive and practically oriented

guide to packaging design The first design book for advertisers and

product managers

U S P

Marketing meets DesignPerfectly packaged and ready to sell!

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Harald SeegerThe Practical Guide to PackagingHow packaging design sells products

Hardback, approx. 480 pagesSize: 17.0 ! 24.0 cm49.90 ! (D) | 51.30 ! (A) | 84.00 sFr* ISBN: 978-3-86880-010-4

New title: February 2009 Product group: 1785

How to establish customer loyalty through packaging design

The effectivity and potential of packaging Numerous real-life examples ranging from food to

perfume packaging

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mi: Well-known brands such as Coca-Cola, BMW or Chanel offer the consumer clear orientation. But why are brands also important for the real estate sector?

Harald Steiner | Jürgen Fink: Over the last few years, competition to win tenants, buyers and investors has become extremely tough. The fact that there is little to distinguish one company, object, project, service offering and location from another means that creating a strong brand identity is vital for the economic success of real estate firms.

mi: Could you give us an example to illustrate this?

Harald Steiner | Jürgen Fink: Foreign investors have been buying up real estate objects in order to maximise their value and then sell them at a profit. To do this, they need long-term tenants with good credit standing, and they need to be able to increase rent at a constant rate – with strong real estate brands which reflect the philosophy and reputation of the tenants and thus make it possible to charge premium prices.

mi: At the moment, the international real estate market is in a trough. Why did you choose this moment to publish your book?

Harald Steiner | Jürgen Fink: The current crisis is forcing the markets to rethink and to question long-established business models. It‘s no longer principally a question of profit, but of ‚soft factors‘ such as trust, sustainability and attractiveness – in other words, of non-material brand values. What better time than now to promote a consciousness of brands and brand values with our book, and – we hope – contribute to a change in thinking?

mi: What activities do you have planned to coincide with the publication of your book The Best Real Estate Brands?

Harald Steiner | Jürgen Fink: We have a whole range of things going on. For starters, there‘s the ‚Real Estate Brand Award 2009‘, an annual award for the best brands in the branch. An internet site, lectures, PR articles and a co-operation with property magazine round off the marketing concept.

I N T E R V I E W Harald Steiner | Jürgen Fink

The new guide to real estate The top brands in the real estate sector

Harald Steiner is Managing Director of Berlin-based Premise Group. An engineer, he has twenty years of experience in the media and communications sector.

Jürgen Fink is Account Manager at Scholz & Friends Berlin GmbH. He has many years‘ experience as a brand consultant and evaluator.

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brands

The first brand rating for the real estate market! Rising marketing budgets prove that firms in the branch are hard at work carving out a unique profile for their brands. But in order to do this, you have to be aware of the existing brand value. In this excellent study, the authors present the first guide to the best in the branch and show companies in the real estate business how to develop their potential. The book is rounded off by contributions from established real estate experts who examine background issues and trends.

Every year, the top brands in real estate compete for the ‚Real Estate Brand Award‘

TARGET GROUPU S P First rating system for the

leading real estate brands Brand management and brand value:

a topical subject in the real estate sector

Real estate agents and marketers, fund initiators and banks, home construction companies and facility managers

Harald Steiner | Jürgen Fink (Ed.) The Best Real Estate BrandsRanking of the real estate sector

Hardback, approx. 220 pagesFormat: 22.0 ! 28.0 cm99.90 ! (D) | 102.70 ! (A) | 168.00 sFr* ISBN: 978-3-86880-016-6

New title: May 2009 Product group: 1785

Brands and target groups in the real estate sector Brand value and its significance for real estate trade Detailed individual presentation of the companies examined

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All you need for successful Practical guide to in-house selling

Regina Mittenhuber is a freelance journalist specialising in sales, marketing and management. Since 2002, she has been writing for the newletters Außendienst Information and Innendienst Trainer.

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Angelika Proll, Managing Director of the DVSI N T E R V I E W

mi: The co-operation between mi and the Deutsche Verkaufsleiterschule DVS (Academy of Sales Management) begins this spring. How did it come about?

Angelika Proll: As a leading academy for basic and advanced training, the DVS has been offering a wide range of advanced training programmes for specialists and executives from the field of sales and distribution for more than thirty years. We maintain close contact with our clients and the participants in our courses, and this in turn keeps us informed of new topics and gives rise to new formats. Together with our partners at mi, we look forward to the strong new series Vertriebspraxis (Practical Sales), which begins with the title In-House Sales.

mi: And what are the plans for the future of this co-operation?

Angelika Proll: The focus of our work is on distribution and sales, and our aim is to provide salesmen- and -women and all distribution personnel with up-to-date books offering competent support in their everyday professional lives.

mi: The very first title in the series is The Practical Guide to In-House Sales. Why is this subject important?

Angelika Proll: The last few years have seen a lot of changes in in-house sales departments. Now they are ready to meet the challenges of today‘s markets and equip themselves for the future. The Practical Guide to In-House Sales offers support and points the way to successful selling not only for personnel, but also for sales executives.

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Angelika Proll is Managing Director of the Deutsche Verkaufsleiterschule (DVS) in Munich.

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in-house sales

Successful in-house selling: With this book, Regina Mittenhuber provides a comprehensive ready-for-action guide to sales. From initial preparation to working in a sales team right through to after-sales service: she has concrete and immediately applicable tips for the entire acquisition process. Written by a sales expert, the book shows how in-house sales personnel can master their tasks proactively and successfully.

The first volume in the series Practical Sales in co-operation with the Deutsche Verkaufsleiterschule.

Regina Mittenhuber

VERTRIEBSPRAXISINNENDIENST

Verkaufsvorbereitung und Adressqualifizierung

Kommunikationstechniken und Beschwerdemanagement

Akquise und After-Sales-Betreuung

Regina Mittenhuber The Practical Guide to In-House Sales– Preparation and address qualification– Communication techniques and complaints management– Acquisition and after-sales service

Hardback, approx. 220 pagesFormat: 17.0 ! 24.0 cm49.90 ! (D) | 51.30 ! (A) | 84.00 sFr* ISBN: 978-3-86880-004-3

New title: February 2009 Product group: 1785

U S P Co-operation with the

Deutsche Verkaufsleiterschule (DVS) A concise, hands-on guide for all

in-house sales personnel

TARGET GROUP Executives and personnel in in-house sales

Preparation for selling: from address qualification to advertising measures Telephone communication techniques: from building up a relationship to countering arguments Dealing with customers: from complaints management to winning back lost customers

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Edgar Weier

DIE 150 BESTENCHECKLISTENZUR EFFIZIENTEN PRODUKTION

Produktionssystem und Auslastung optimieren

Durchlaufzeit und Kosten senken

Qualität und Zuverlässigkeit steigern

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Profitable productionHow to outpace the competition!

Edgar WeierThe 150 Best Checklists for Efficient Production– Optimise your production system and capacity utilisation– Cut lead time and costs– Boost quality and reliability

With CD-ROM Hardback, approx. 280 pagesSize: 18.4 ! 26.0 cm79.90 ! (D) | 82.20 ! (A) | 135.00 sFr* ISBN: 978-3-86880-015-9

New title: April 2009 Product group: 1784

30 years of production know-how condensed in one book: An experienced engineer and management consultant shows companies that finding the cheapest solution is not always the road to economic success. For long-term success, you need to offer techno-logically sophisticated and invididual solutions and high quality paired with short delivery times. The 150 Best Checklists for Efficient Production can give your company that decisive competitive edge!

Edgar Weier learned all about production ‚from scratch.‘ He trained as a machine fitter and studied engineering, worked for many years as a production and plant manager before holding the position of managing director with several well-known industrial companies. In 2005, Weier became a consultant to companies in the metalworking industry, passing on his know-how on production alignment.

Entrepreneurs, CEOs and managing directors, production managersTARGET GROUP

Top topic: Profitability and competitive edge in production

All checklists on the CD-ROM can be filled in and printed out

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For managers: Locate weak points, define and measure attainment of production goals

For companies: Understand the big picture, develop an individual production system

For production managers: Assess performance, develop solutions

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You can – with Kanban!Optimising material flowThomas Klevers Kanban Set up the optimum supply chain

Hardback, approx. 240 pagesSize: 17.0 ! 24.0 cm79.90 ! (D) | 82.20 ! (A) | 135.00 sFr* ISBN: 978-3-86880-017-3

New title: April 2009 Product group: 1784

Cut production and logistics costs drastically: A Lean Manufacturing expert shows how Kanban systems can revolutionise supply chains and provide the key to lean production. Kanban is a control system based on the use of Kanban cards. It eliminates waste, cuts lead times and boosts efficiency and flexibility in production. Using a wealth of case studies, the author describes in detail how to design and introduce such self-controlling loops.

A practical introduction with a wealth of examples from various industries and companies of all sizes

Written by one of the leading experts on Lean Manufacturing

TARGET GROUPEngineers and executives in production and materials logistics U S P

Dr. Ing. Thomas Klevers is one of the leading experts in the field of Lean Manufacturing in the German-speaking countries and the author of numerous works. He has been involved as a consultant in many international projects in this field and is the author of Value Stream Mapping and Value Stream Design.

KANBANThomas Klevers

Mit System zur optimalen Lieferkette

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Self-controlling loops in lean production Designing Kanban systems and embedding

them in your company processes Aid to Kanban design

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INTERNATIONALERECHNUNGSLEGUNGS-STANDARDS – IAS/IFRS

Alfred Wagenhofer

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Grundlagen und Grundsätze

Bilanzierung, Bewertung und Angaben

Umstellung und Analyse

Alfred Wagenhofer International Accounting Standards – IAS/IFRS– Basics and principles– Financial accounting, evaluation and specifications– Adjustment and analysis

6th, updated and extended students‘ edition

Paperback, approx. 600 pagesFormat: 17.0 ! 24.0 cm49.90 ! (D) | 51.30 ! (A) | 84.00 sFr* ISBN: 978-3-86880-007-4

New edition: February 2009 Product group: 1784

The standard guide in its updated 6th edition! No controller worth his salt can get by without the ‚Wagenhofer‘ if he wants to present his figures on an international scale, as adherence to the International Financial Recording Standards (IFRS) is compulsory within the EU for the consolidated accounts of all stock-exchange-listed groups. This book has all the facts, and the author describes in detail the rules for presenting financial accounts and evaluations and the information required under IFRS, including all new amendments resulting from the financial market and banking crisis.

Prof. Dr. Alfred Wagenhofer is Chairman of the Institute for Controlling and Business Management at the University of Graz, Professor at the European Institute for Advanced Studies in Management and a member of the editorial committee for the German translation of the IFRS and the Financial Reporting Standards Committee of the European Accounting Association.

Updated edition 2009 with all new regulations

A best-selling specialist work with over 10,000 copies sold to date

Inexpensive edition for students

Accountants and controllers, students and lecturersTARGET GROUPU S P

Brand-new edition 2009Contains all new regulations in the wake of the financial crisis

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The basics of balance sheets in accordance with IFRS

Balance sheet approach and evaluation Changeover of the accounting system

to comply with IFRS

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Hannah Rieger | Angela Platzer Guide to EU-Conform GrantsAnswers to questions on grants and subsidies from everyday business life with case studies

7th, fully revised edition

Hardback, approx. 300 pagesSize: 17.0 ! 24.0 cm39.90 ! (D) | 41.10 ! (A) | 67.00 sFr* ISBN: 978-3-86880-008-1

New edition: March 2009 Product group: 1784

HANDBUCHEU-KONFORMERFÖRDERUNGEN

Hannah Rieger | Angela Platzer

Antworten auf Förderfragen aus der Unternehmenspraxis mit Fallbeispielen

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In this book, the authors aim to provide support and orientation in the rapidly changing landscape of subsidisation. Especially in view of the international financial crisis, knowing their way around what aid is available can help companies to optimise their financing. By 2013, everything will have changed: the legal stipulations regarding grants, the European development area map, the new concentration of financial aid, above all for small and medium-sized enterprises and co-financing from the European structural funds. This book is an indispensable work of reference in its fully revised 7th edition.

Hannah Rieger is an economist, Head of Corporate Communications at the Investkredit Bank AG (Volksbank Group) and the author of specialist literature.

Angela Platzer, a graduate in business administration, is Vice-President of Business Banking for medium-sized enterprises at the Investkredit Bank AG.

U S P A hands-on guide in its

fully revised 7th edition Case studies and glossary of

available funding

Z I E L G R U P P EEntrepreneurs, financial managers

Getting wise to the financial aid available, is your ticket to the future!Guide for businesses

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EU financial aid law Regional development areas Structural funds and grants

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Eric D. BeinhockerThe Origin of Wealth

49.90 ! (D)51.30 ! (A) | 84.00 sFr*ISBN: 978-3-636-03086-3

How can we multiply wealth in the economy and society in general? A host of thought-provoking ideas make this book an exciting must-read.

Erich JoachimsthalerInnovation in Marketing

39.90 " (D) 41.10 " (A) | 67.00 sFr*ISBN: 978-3-636-03124-2

1,440 opportunities for pro-fitable growth; from hidden customer wishes to syste-matic product innovation.

Rainer H. G. GroßklausThe 140 Best Checklists for Marketing Planning

69.90 ! (D) 71.90 ! (A) | 118.00 sFr* ISBN: 978-3-636-03060-3

The power guide for those in the field. Tried and tested checklists to help marketing and sales professionals achieve lasting sales success.

Claudia Ossola-Haring (ed.)The Guide to Key Data for Business Management

119.90 ! (D)123.30 ! (A) | 203.00 sFr* ISBN: 978-3-636-03065-8

Be better informed with the help of key data: This multi-media control system allows you to steer your company more effectively. With CD-ROM.

Robert Müller | Doris BrennerEmployee Appraisals and Target Setting

49.90 ! (D)51.30 ! (A) | 84.00 sFr *ISBN: 978-3-636-03133-4

Evaluate employees systema-tically and fairly: this book contains all the instruments, methods and criteria you need for employee appraisal.

Christian Belz et al.Top Performance in Key Account Management

49.90 " (D)51.30 " (A) | 84.00 sFr*ISBN: 978-3-636-03116-7

Strategic relationship management: authors from the renowned St. Gallen School of Business show how you can win the loyalty of your key customers.

SPITZENLEISTUNGEN IM KEY-ACCOUNT-MANAGE-MENT

Christian Belz | Markus Müllner | Dirk Zupancic

Das St. Galler KAM-Konzept

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MARKETING AUF INNOVATIONSKURSMit der DIG-Methode auf der Spur des Kunden

Kevin RobertsThe Lovemarks Effect

79.90 " (D)82.20 " (A) | 135.00 sFr*ISBN: 978-3-636-03125-9

All you need is love: Kevin Roberts tells the multi-face-ted story of the love between a brand and its customers.

Kevin Roberts | Saatchi & Saatchi

LOVEMARKS EFFEKTMarkenloyalität jenseits der Vernunft

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Jochen KalkaManual of Print Advertising

99.90 ! (D) 102.70 ! (A) | 169.00 sFr* ISBN: 978-3-636-03163-1

A critical look at print ads: What you need to consider to design an ad that will make your campaign a success.

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Kaevan Gazdar | Klaus Rainer KirchhoffStrategic Corporate Communication

79.90 ! (D) 82.20 ! (A) | 135.00 sFr* ISBN: 978-3-636-03134-1

Convincing communication is no mys-tery. The authors explain all instruments for effective communication within the company and between the company and the outside world.

Uwe Munzinger | Karl Georg MusiolBrand Communication

49.90 ! (D) 51.30 ! (A) | 84.00 sFr* ISBN: 978-3-636-03136-5

Signal-oriented brand communi-cation: new paths on the way to effective brand communication.

Michael Birkenbihl Train the Trainer

49.90 ! (D) 51.30 ! (A) | 84.00 sFr* ISBN: 978-3-636-03161-7

The classic trainer‘s guide. Contains hundreds of invalu-able tips that even the most experienced seminar leaders can benefit from.

Jochen Kalka | Florian Allgayer Target Groups

89.90 ! (D) 92.50 ! (A) | 152.00 sFr* ISBN: 978-3-636-03132-7

Successful advertising, increased turnover and satisfied customers. How to find the optimum target group for your offering.

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23Brand Communication 22

Change Management! 8Charismating – Buying as an Experience 12Checklists for Consultants, Trainers and Coaches 23Checklists for Efficient Production 18Checklists for Marketing Planning 22

Design Thinking 4

Economics 23Employee Appraisals and Target Setting 22

Guide to EU-Conform Grants 21

How to Become a Supply Chain Champion 23

Innovation in Marketing 22International Invoicing Standards 20

Kanban 19

Manual of Print Advertising 22

Strategic Corporate Communication 22

Target Groups 22The Best Real Estate Brands 14The Guide to Key Data for Business Management 22The Lovemarks Effect 22The Magic of Innovation 6The Origin of Wealth 22The Practical Guide to In-House Sales 16The Practical Guide to Mailings 10The Practical Guide to Packaging 13The Synchronous Production System 23Top Performance in Key Account Management 22Train the Trainer 22

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Ulrich Thonemann et al.How to Become a Supply Chain Champion

49.90 ! (D) 51.30 ! (A) | 84.00 sFr*ISBN: 978-3-636-03114-3

Cut costs by optimising your supply chain: a more efficient supply chain can give you the edge over the competition.

Hitoshi TakedaThe Synchronous Production System

119.90 ! (D) 123.30 ! (A) | 203.00 sFr* ISBN: 978-3-636-03077-1

Long-standing bestseller on production: successful pro-cesses just in time. Takeda optimises, cuts costs and losses!

Paul A. Samuelson |William D. NordhausEconomics

39.90 ! (D) 41.10 ! (A) | 67.00 sFr*ISBN: 978-3-636-03112-9

The classic guide to econo-mics: this updated edition is a comprehensive and easy-to-follow reference guide for all questions on economics.

Giso WeyandThe 250 Best Checklists for Consultants, Trainers and Coaches

79.90 ! (D) 82.20 ! (A) | 135.00 sFr* ISBN: 978-3-636-03115-0

Fitness for consultants, trainers and coaches: 250 checklists to make you a sought-after specialist and give you that competitive edge.

Giso Weyand

DIE 250 BESTENCHECKLISTENFÜR BERATER, TRAINER UND COACHS

Basis: Strategie und Positionierung

Pflicht: Marketing und Corporate Identity

Kür: Kundenakquise und Inszenierungstechniken

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Allgayer, Florian 22

Baron, Gabriele 10Beinhocker, Eric D. 22Belz, Christian 22Birkenbihl, Michael 22Brenner, Doris 22

Fink, Jürgen 14

Gazdar, Kaevan 22Großklaus, Rainer H. G. 22

Joachimsthaler, Erich 22

Kalka, Jochen 22Kirchhoff, Klaus Rainer 22Klevers, Thomas 19

Meinel, Christoph 4Mittenhuber, Regina 16 Müller, Robert 22Munzinger, Uwe 22Musiol, Karl Georg 22

Nordhaus, William D. 23

Ossola-Haring, Claudia 22

Plattner, Hasso 4Platzer, Angela 21

Ridderstråle, Jonas 8Rieger, Hannah 21Roberts, Kevin 22

Samuelson, Paul A. 23

Schmitz, Claudius A. 12Scholtissek, Stephan 6Seeger, Harald 13Steiner, Harald 14

Takeda, Hitoshi 23Thonemann, Ulrich 23

Wagenhofer, Alfred 20Weier, Edgar 18Weinberg, Ulrich 4Weyand, Giso 23Wilcox, Mark 8

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