prevcon 2015 program

2 • Safe Kids Worldwide

WELCOME to prevcon

We’re excited to be back at The Gaylord National Resort & Convention Center in Washington, D.C. We have planned a dynamic convention, filled with prominent presenters, compelling plenary sessions and special events you do not want to miss.

So make sure to bring your great ideas, a collaborative spirit and plenty of energy. I look forward to working together to ensure that all children, no matter where they live, have the chance to grow up healthy and safe, so they can do all the great things kids were meant to do.

Kate Carr President and CEO Safe Kids Worldwide


Certified Health Education Specialists (CHES)

Safe Kids Worldwide is a designated provider of continuing education contact hours (CECH) in health education by the National Commission for Health Education Credentialing, Inc. This convention includes workshops and plenaries for CHES/MCHES to receive Category 1 CECH.

All workshops are CHES-eligible. Be sure to sign the CHES roster at the back of each workshop room. Write your CHES number next to your name.

The federal, media and sports plenaries are eligible for CHES credits. You must sign the CHES roster located outside the ballroom immediately following the plenary and write your CHES number next to your name.

Complete and turn in an evaluation form for each workshop you attend and complete and return the overall evaluation at the end of the convention.

Within 14 business days following the convention, you will receive an email with your CHES earnings. If you have any CHES-related questions, email Kerry at [email protected]. If you do not receive a reply within two business days, please follow up with a call to (202) 662-0639.

Child Passenger Safety Technicians and Technician-Instructors

Nationally certified CPSTs and CPSTIs may earn up to 2.5 CPS CEUs for attending the CPS Latest Technology Workshop and completing the exhibit hall passport. Once complete, techs are to enter the information in their online profiles and keep the completed passports in case they are randomly selected to be CEU-audited.

Exhibition Hall

Plan plenty of time to explore the exhibit hall where you will discover a broad range of information and opportunities to learn and share ideas. There is even a fun photo booth and a caricature artist. For a full list of exhibitors and location map, check out the inside back cover of this program.

Poster Presentations

Be inspired by these impressive presentations from injury experts around the world. The posters will be on display in the Cherry Blossom Lobby.

Twitter

We will be tweeting at the convention. Make sure to follow us at @safekidsusa. Please use the conference hashtag #PREVCON15.

WELCOME to prevcon

#PREVCON15

Childhood Injury Prevention Convention • 3

4 • Safe Kids Worldwide4 • Safe Kids Worldwide

Wednesday, July 29 8:00 AM – 3:00 PM GLOBAL NETWORK MEETING (by invitation) Baltimore 3 & 4

9:00 AM – 11:30 AM STATE OFFICE MEETING (by invitation) Baltimore 5

1:00 PM – 2:00 PM NEW COORDINATOR MEETING (by invitation) Baltimore 5

12:00 PM – 6:30 PM Registration Open

3:00 PM – 4:30 PM CPS LATEST TECHNOLOGY Woodrow Wilson Ballroom

3:00 PM – 4:30 PM GLOBAL NETWORK SKILL BUILDING WORKSHOP (by invitation) Baltimore 3 & 4

6:00 PM – 8:00 PM WELCOME RECEPTION Cannon Caucus Room on Capitol Hill — Buses leave from Woodrow Wilson bus loop starting at 4:45 PM Child Safety Awards will be presented.

Thursday, July 30 7:00 AM – 5:00 PM Registration Open

7:00 AM – 8:00 AM Breakfast in Exhibit Hall Cherry Blossom Ballroom/Lobby

7:00 AM – 8:00 AM WALK THIS WAY COUNTRY MEETING (by invitation) Camellia 4

8:00 AM – 9:00 AM OPENING PLENARY Woodrow Wilson Ballroom

Workshop 1

9:15 AM – 10:30 AM PEDESTRIAN SAFETY: Using New Technologies to Track Risk Baltimore 5

9:15 AM – 10:30 AM PLANNING AND EVALUATION: Essential Tools for Building Strong Programs Baltimore 3 & 4

9:15 AM – 10:30 AM KEEPING THE SCORE ON SPORTS: New Trends and Programs Magnolia 1

9:15 AM – 10:30 AM PRODUCT SAFETY FOR KIDS: Toys, Liquid Nicotine and More Magnolia 2

9:15 AM – 10:30 AM EVENT-BASED FUNDRAISING: Help Me Reach My Goal Magnolia 3

10:30 AM – 11:00 AM Networking with Poster Presenters and Exhibitors Cherry Blossom Ballroom/Lobby

Workshop 2

11:00 AM – 12:15 PM SAFE AND SOUND ASLEEP: Local and National Initiatives to Protect Infants Baltimore 3 & 4

11:00 AM – 12:15 PM TWO-WHEELED TRANSPORT: Safe Riding Strategies Baltimore 5

11:00 AM – 12:15 PM ADVOCACY: Role-Play to Win Magnolia 1

11:00 AM – 12:15 PM REACHING MULTICULTURAL COMMUNITIES: Strategies for Success Magnolia 2

11:00 AM – 12:15 PM RESEARCH FOR RESULTS: One Step at a Time Magnolia 3

12:30 PM – 2:30 PM MEDIA PLENARY: Lunch with the Editor of Parents Magazine Woodrow Wilson Ballroom

Workshop 3

2:45 PM – 4:00 PM PROTECTING CHILDREN IN AND AROUND CARS: No One Can Do It Alone Baltimore 3 & 4

2:45 PM – 4:00 PM COMMUNICATIONS RESOURCES: Tools to Make Your Job Easier Baltimore 5

2:45 PM – 4:00 PM FIRE AND BURN SAFETY: New Tools to Educate Communities Magnolia 1

2:45 PM – 4:00 PM LEGAL MARIJUANA: The Implications for Child Safety Magnolia 2

2:45 PM – 4:00 PM CORPORATE PARTNERSHIP: Working Together to Advance Our Mission Magnolia 3

4:15 PM – 5:30 PM SPORTS PLENARY: Helping Kids Play Healthy, Safe and Strong for a Lifetime Woodrow Wilson Ballroom

5:30 PM – 6:30 PM Networking with Poster Presenters and Exhibitors Cherry Blossom Ballroom/Lobby

Enjoy an evening with your friends.

OVERVIEW

Childhood Injury Prevention Convention • 54 • Safe Kids Worldwide4 • Safe Kids Worldwide

OVERVIEW

Friday, July 31 7:00 AM – 5:00 PM Registration Open

7:00 AM – 8:00 AM Breakfast in Exhibit Hall Cherry Blossom Ballroom/Lobby

8:00 AM – 9:00 AM FEDERAL PLENARY: A Conversation with National Leaders Woodrow Wilson Ballroom

9:00 AM – 9:30 AM NATIONAL HEATSTROKE PREVENTION DAY PRESS CONFERENCE Woodrow Wilson bus loop

Workshop 49:45 AM – 11:00 AM BOOSTER SEATS TO BEHIND THE WHEEL: Helping Teens Make a Safe Transition Baltimore 3 & 4

9:45 AM – 11:00 AM MEDICATION SAFETY: Teaching Teens OTC Literacy Magnolia 1

9:45 AM – 11:00 AM SPORTS SAFETY: Making Good Policy in Sports Baltimore 5

9:45 AM – 11:00 AM NEW IDEAS FOR OLD ISSUES: Innovations in Injury Prevention Magnolia 2

9:45 AM – 11:00 AM DROWNING PREVENTION: Addressing a Leading Risk to Children Magnolia 3

Workshop 5 11:15 AM – 12:30 PM GLOBAL ROAD SAFETY: An Important Target in the Sustainable Development Goals Magnolia 1

11:15 AM – 12:30 PM SIMPLE & SAFE AT HOME: Ideas for Families Baltimore 3 & 4

11:15 AM – 12:30 PM SOCIAL MEDIA: Building Your Channels to Reach Today’s Parents Baltimore 5

11:15 AM – 12:30 PM INNOVATIVE INJURY PREVENTION PROGRAMS: Thinking Outside the Box Magnolia 2

11:15 AM – 12:30 PM SAFETY IN THE HOME AND COMMUNITY: Families of Children with Special Needs Magnolia 3

12:30 PM – 2:30 PM SAFE KIDS WORLDWIDE AWARDS LUNCHEON Woodrow Wilson Ballroom Awards presented to domestic and international members.

2:45 PM – 4:00 PM Networking with Poster Presenters and Exhibitors Cherry Blossom Ballroom/Lobby

Workshop 64:00 PM – 5:15 PM LAUNCHING A CAMPAIGN: How to Make Your Communications Efforts a Success Baltimore 5

4:00 PM – 5:15 PM PEER-TO-PEER: Activating Youth for Road Safety Magnolia 1

4:00 PM – 5:15 PM CAPACITY BUILDING: Innovative Ways to Extend Your Reach Magnolia 2

4:00 PM – 5:15 PM MULTILINGUAL COMMUNITIES: First Steps to Child Passenger Safety Awareness Magnolia 3

6:30 PM – 9:30 PM BBQ on The Pier Fosters at National Harbor

Saturday, August 1 8:00 AM – 12:00 PM Registration Open

8:00 AM – 9:00 AM Breakfast Cherry Blossom Ballroom

9:00 AM – 10:45 AM PITCH YOUR PROJECT: An Innovative Program Competition Woodrow Wilson Ballroom

11:00 AM Convention Ends

11:30 AM FedEx Shipping Registration Desk



WEDNESDAY _ THURSDAY

WEDNESDAY, JULY 296:00 PM – 8:00 PM WELCOME RECEPTION

Cannon Caucus Room on Capitol Hill — Buses leave from Woodrow Wilson bus loop starting at 4:45 PM

Safe Kids officially kicks off its convention in a very official way. The Welcome Reception will be held in the historic Caucus Room of the Cannon House Office Building on Capitol Hill. The child safety heroes of Safe Kids and our elected representatives in the House and Senate will have the opportunity to meet and discuss ways to work together on child safety. We’ll present the Safe Kids Champion for Child Safety Award to the First Lady of Georgia, Sandra Deal, and the senior senator from Ohio, Senator Sherrod Brown. Special guests include the co-chairs of the Congressional Kids Safety Caucus.

Senator Sherrod Brown of Ohio is deeply committed to protecting the most vulnerable people in the U.S. from preventable injury, our children. At the end of the 113th Congress, he was instrumental in passing bipartisan legislation to prevent Sudden Unexpected Infant Death Syndrome. He has been a prominent leader in efforts to regulate e-cigarettes and liquid nicotine because of the special dangers they pose to kids, and a range of consumer safety issues. Sherrod Brown was elected to the Senate in 2006 and previously served as a Member of the House from the 13th District which is based in Cleveland. Prior to joining the Senate, he was a school teacher and grew up working on his family’s farm. He is married to Pulitzer Prize-winning columnist Connie Schultz and they have four children and three grandchildren.

Sandra Deal, First Lady of Georgia, serves as Chair of the Governor’s Office for Children and Families and the Georgia Children’s Cabinet, where she promotes a statewide effort to strengthen and support families and communities. Among other issues, Sandra Deal has led efforts to increase awareness of the dangers of leaving children alone in a car with the “Look Again” program. She is an advocate for volunteerism and reading with “Read Across Georgia,” visiting more than 500 schools in the state. Mrs. Deal is the daughter of educators and taught for more than 15 years, retiring as a sixth-grade middle school teacher in Hall County, Georgia. The Deals have been married for 48 years and have four children and six grandchildren.

THURSDAY, JULY 308:00 AM – 9:00 AM OPENING PLENARY

Woodrow Wilson Ballroom

Safe Kids President and CEO Kate Carr leads us in our opening plenary of the Prevention Convention. Kate will recommit the organization to the goals of reducing the number of fatalities due to preventable injuries in the U.S. by half from 2010 to 2020 and the reduction of injuries throughout the world. She will address the many ways we are working to strengthen our network, and how we will be using our time together over the next few days to turn ideas into action.

Kate Carr, President and CEO, Safe Kids Worldwide

Childhood Injury Prevention Convention • 76 • Safe Kids Worldwide

WORKSHOP 1 9:15 AM – 10:30 AM PEDESTRIAN SAFETY: Using New Technologies to Track Risk Made possible by FedEx Baltimore 5

Did you know that you can use GIS & GPS technologies to survey and identify new at-risk populations and transform current programs? In this session our speakers will share how they have used spatial data to map injury and deaths as well as surveillance data to capture risky behavior among young pedestrians. You will also learn about travel patterns of students away from school as well as other places where kids are at risk, like industrial areas.

Courtney Hudson, Traumatic Brain Injury Prevention Coordinator, Akron Children’s Hospital, Sharon Levi, Head of Research, Beterem – Safe Kids Israel, Nguyen Dieu Nuong, Director of Programs, Vietnam, Asia Injury Prevention Foundation. Moderated by ShaneO’Connor, Communications Advisor, FedEx.

9:15 AM – 10:30 AM PLANNING AND EVALUATION: Essential Tools for Building Strong Programs Baltimore 3 & 4 Behind every great outcome is top-notch planning. Using best practices in program planning and evaluation will help build a strong foundation for new programs and can improve upon programs already underway. This session will provide you with strategies and tools for conducting a community needs assessment and developing a strong program evaluation plan. You will also learn how spatial analysis and GIS mapping can be useful for demonstrating the impact of your injury prevention efforts.

Dr. Ann M. Dellinger, Ph.D., Epidemiologist, National Center for Injury Prevention and Control, Centers for Disease Control and Prevention, Dr. Carolyn Cumpsty-Fowler, Ph.D., Assistant Professor, Johns Hopkins University, Dwayne Smith, State Coordinator, Safe Kids Colorado. Moderated by Dr. Aditya Belwadi, Ph.D., Research Scientist, Center for Injury Research and Prevention at The Children’s Hospital of Philadelphia.

9:15 AM – 10:30 AM KEEPING THE SCORE ON SPORTS: New Trends and Programs Made possible by Johnson & Johnson Magnolia 1

We want kids to play sports, but playing comes with the risk of injury. Join experts in the field to learn about new trends in sport injuries and programs that are educating parents, coaches and athletes on how to prevent them.

Dr. Karen Liller, Ph.D., Professor and AAAS Fellow, University of South Florida, College of Public Health, Dr. Tad Seifert, M.D., Director, Norton Healthcare’s Sports Concussion Program, University of Kentucky. Moderated by Dr. Khaled Basiouny, MD, FACS: Trauma / Acute Care / Surgical Critical Care / Asst. Professor of Surgery, George Washington University.

9:15 AM – 10:30 AM PRODUCT SAFETY FOR KIDS: Toys, Liquid Nicotine and More Made possible by Toy Industry Association Magnolia 2 Although government agencies are effective in identifying defective and dangerous products, kids are still at risk because recall news does not reach every parent. Experts in consumer product safety discuss how we can make product recalls more effective, and other issues involving safety of products in a kid’s environment. We’ll also hear a special expert presentation on the dangers and myths involving liquid nicotine.

Robert Adler, Commissioner, Consumer Product Safety Commission, Dr. Alexander Garrard, Pharm.D., Clinical Managing Director, Washington Poison Center, Joan Lawrence, Sr. Vice President, Standards and Regulatory Affairs, Toy Safety Institute, Katie Smith, State Director, Safe Kids California. Moderated by Anthony Green, Director, Public Policy, Safe Kids Worldwide.

9:15 AM – 10:30 AM EVENT-BASED FUNDRAISING: Help Me Reach My Goal Made possible by Nationwide Magnolia 3

We’ve all been asked to support fundraising efforts – your sister’s marathon run, a child’s lemonade stand, your local school’s 5K. So how about raising funds to support child injury prevention in your community? Hear from experts and Safe Kids coalitions about how to use online fundraising tools and direct appeal strategies to raise funds to support child injury prevention in your local community. Safe Kids Worldwide provides a number of tools and resources for Safe Kids Day that coalitions can use for other events. We’ll discuss how to develop a successful fundraiser whether it be for Safe Kids Day, standalone fundraising events or existing events such as marathons.

Katie Mueller, Executive Director, Safe Kids Oklahoma, Cherie Sage, State Director, Safe Kids Kansas. Moderated by Dan Orzechowski, Senior Manager, Development, Safe Kids Worldwide.

THURSDAY


WORKSHOP 2 11:00 AM – 12:15 PM SAFE AND SOUND ASLEEP: Local and National Initiatives to Protect Infants Baltimore 3 & 4 All parents want their baby to sleep safe and sound, but many don’t know the basics. In this session you’ll learn how to get involved in programs that are helping to reduce sleep-related deaths among infants. We’ll discuss the federal Safe Sleep program, a new, national collaborative effort focused on reducing sleep-related deaths among infants, and how a coalition has helped parents in underserved communities learn and follow the steps for helping infants sleep safely.

Jeanne Anastasi, Senior Program Specialist, National Action Partnership to Promote Safe Sleep at Georgetown University, Dr. Shavon Artis, Dr.P.H., Eunice Kennedy Shriver National Institute of Child Health and Human Development, Daphne Greenlee, Coordinator, Safe Kids Springfield. Moderated by Erin Reiney, Director of Injury and Violence Prevention Programs, Health Resources and Services Administration.

11:00 AM – 12:15 PM TWO-WHEELED TRANSPORT: Safe Riding Strategies Made possible by DENSO International America Baltimore 5

Bikes and motorbikes are a major form of transportation around the world. Learn how to create bike-focused partnerships, promote helmet use, advocate for bike safety laws and more. Panelists will share a wealth of knowledge and tools that participants can put to good use right away to develop and enhance bike safety programs.

Nadji Kirby, Safe Routes to School Coordinator, Montgomery County Department of Transportation, Dr. Kulanthayan Mani, Associate Professor, Universiti Putra Malaysia, a Member of Safe Kids Worldwide, Dr. Yoshifumi Nishida, Prime Senior Researcher, National Institute of Advanced Industrial Science and Technology, Safe Kids Japan. Moderated by Kim Wiley-Schwartz, Assistant Commissioner, Education and Outreach, New York City Department of Transportation.

11:00 AM – 12:15 PM ADVOCACY: Role-Play to Win Made possible by Kidde Magnolia 1

Join a real time, real life, role-playing exercise. Together, we’ll develop a strategy to pass child passenger safety bills from Massachusetts and Oklahoma. With our speakers, we’ll brainstorm how to build and launch a lobbying campaign, anticipate obstacles, and win in the end. Our plans will rival those of the master, House of Cards' Frank Underwood.

Special Guest: Senator John Hoeven of North Dakota – Introduced by Carma Hanson, Coordinator, Safe Kids Grand Forks, Kathryn Audette, Director of State Government Relations, Boston Children’s Hospital, Katie Mueller, Executive Director, Safe Kids Oklahoma. Moderated by Anthony Green, Director, Public Policy, Safe Kids Worldwide.

11:00 AM – 12:15 PM REACHING MULTICULTURAL COMMUNITIES: Strategies for Success Made possible by Nationwide Magnolia 2

This session will explore three different approaches for effectively reaching underserved communities. Come learn about tailored outreach to tribal communities and successful collaborations between injury prevention professionals and operators of home visiting programs. Our speakers will also help you understand how to overcome cultural and language challenges in urban U.S. settings.

Dr. Monique Fountain Hanna, M.D., Senior Regional Medical Consultant, Health Resources and Services Administration, Maternal and Child Health Bureau, Kelly Powell, Coordinator, Safe Kids Palm Beach County. Moderated by Jennifer Booge, Child Passenger Safety Liaison, Minnesota Department of Public Safety, Office of Traffic Safety.

11:00 AM – 12:15 PM RESEARCH FOR RESULTS: One Step at a Time Made possible by FedEx Magnolia 3

Eyes on the phone; buds in the ears. That’s the latest look for teens these days, and it can be downright dangerous. How dangerous? Learn from experts who have developed proven programs about the most recent findings from distracted driving research and how to use the data to create successful programs to prevent injuries among teen pedestrians, drivers and passengers.

Debbie Ascone, Program Analyst, National Highway Traffic Safety Administration, Mina Farag, Health Education Associate, Injury Prevention Program, Children's Hospital of Los Angeles, Kelli England Will, Associate Professor, Clinical Psychologist, Eastern Virginia Medical School. Moderated by Cynthia Fryer, Manager for Children's Advocacy and Safe Kids Upstate, Children's Hospital of the Greenville Health System University.

THURSDAY10:30 AM – 11:00 AM

Networking with Poster Presenters and Exhibitors

Cherry Blossom Ballroom/Lobby


THURSDAY

12:30 PM – 2:30 PM MEDIA PLENARY: Lunch with the Editor of Parents Magazine


Our target audience has changed. Not demographically, of course; our core audience is still parents and caregivers. But how families relate to the media and take in information has changed dramatically with this new generation. Today’s parents are digital natives, social media is integral to their daily life, and they access information in ways that didn’t exist a decade ago. We need new strategies to reach them. At this plenary, we’ll hear from someone who knows this audience, and Safe Kids, intimately, Dana Points. Dana is Editor-in-Chief and Content Director at Meredith, publisher of Parents Magazine, and Chairman of our Safe Kids Worldwide Board of Directors. She will help us understand today’s parents, delving in to who they are and how to reach them so they can hear our life-saving messages.

Dana Points Editor-in-Chief of Parents Magazine Meredith Corporation Chairman, Board of Directors, Safe Kids Worldwide

Moderated by Martha Wilcox, Chief Marketing Officer, Safe Kids Worldwide

WORKSHOP 3 2:45 PM – 4:00 PM PROTECTING CHILDREN IN AND AROUND CARS: No One Can Do It Alone Made possible by General Motors Foundation Baltimore 3 & 4

With a well-designed program, behavior change will follow, and lives are saved. Come hear about a new study that measured the impact that awareness campaigns had on changing perception and behavior of leaving children unattended in vehicles. You will understand the importance of data collection and the impact it has on bringing an issue that touches a very few to the forefront. You’ll learn how to identify a public safety risk, implement a program, and mobilize partners in an underserved community with limited resources.

Jan Null, Meteorologist, San Jose University, Rob Strassberger, Vice President, Safety and Harmonization, The Alliance of Automobile Manufacturers, Ann Weaver, Executive Director, Safekids Aotearoa. Moderated by Carole Guzzetta, Safety Specialist, National Highway Traffic Safety Administration.

2:45 PM – 4:00 PM COMMUNICATIONS RESOURCES: Tools to Make Your Job Easier Baltimore 5

Need materials for an upcoming event or campaign? Want to find out the latest news from the Safe Kids network? Learn about the Network Member Resource Center and how to find materials and share information. Discover how to order pre-designed event materials, including banner stands, and how to brand your local events. You’ll pick up branding tips, design ideas and image resources to make marketing Safe Kids easier.

Kristin Iden, Senior Manager, Data, IT and Web Services, Safe Kids Worldwide, Wes Bender, Program Manager, Safe Kids Worldwide. Moderated by Jane Enright, Creative Services Manager, Safe Kids Worldwide.

9


2:45 PM – 4:00 PM FIRE AND BURN SAFETY: New Tools to Educate Communities Made possible by Kidde Magnolia 1

Having a working smoke alarm in the home decreases the chances of dying in a fire by 50 percent, yet many families do not have working alarms in their homes. Learn about new trends and educational resources available for safety educators from the National Fire Protection Association and the Phoenix Society. You will also learn how a local Safe Kids coalition has successfully implemented an impactful community outreach program to educate families about fire and burn safety.

Nicole Perry, Program Manager for Youth and Family Services, Phoenix Society For Burn Survivors, Wanda Willis, Coordinator, Safe Kids Central Shenandoah Valley. Moderated by Kelly Ransdell, Public Education Specialist, National Fire Protection Association.

2:45 PM – 4:00 PM LEGAL MARIJUANA: The Implications for Child Safety Magnolia 2

As marijuana becomes legal for medicinal or recreational purposes in more and more states, Safe Kids is delving into what this means for child safety advocates and practitioners, parents and kids. Our speakers will describe their experiences navigating these new laws and how legality has led to new challenges in preventing child injury, including road safety, poisoning, and residential fire safety. You’ll leave with recommendations for legislative advocacy, injury surveillance, and injury prevention messaging.

Julie Alonso, State Director, Safe Kids Washington, Dr. Alexander Garrard, Pharm.D., Clinical Managing Director, Washington Poison Center. Moderated by Dwayne Smith, State Coordinator, Safe Kids Colorado.

2:45 PM – 4:00 PM CORPORATE PARTNERSHIP: Working Together to Advance Our Mission Magnolia 3 Whether through media engagement, cash or in-kind donations, or volunteering (and everything in between), corporate partners can be powerful allies to help advance injury prevention in your community. Are you doing everything you can to leverage corporate partnerships? Join our expert panel for a discussion on latest trends and share your opportunities and challenges in corporate partnerships.

Paula Best, Project Director and Liaison, Johnson & Johnson Corporate Equity, Mark Feldman, Founder and Managing Director, Cause Consulting. Moderated by Shannon Sullivan, Chief Development Officer, Safe Kids Worldwide.

4:15 PM – 5:30 PM SPORTS PLENARY: Helping Kids Play Healthy, Safe and Strong for a Lifetime


The benefits of kids playing sports are well known. Yet today, fewer kids are engaging in organized sports, parents are holding kids back out of fear of injury and coaches are looking for more training in injury prevention. Join in this discussion about how to encourage participation, protect young athletes from sports-related injuries and promote opportunities for all levels of sports participation. Starting with the principle that sports can be fun and safe, the conversation will inspire and provide practical ideas and tactics to take home to fields and stadiums in your area.

Risa Isard Program Coordinator Aspen Institute’s Sports & Society Program

Michael F. Bergeron, Ph.D., FACSM President and Chief Executive Officer Youth Sports of the Americas

Brie Boothby Athlete Freshman, Ohio State University

THURSDAY

5:30 PM – 6:30 PMNetworking with Poster

Presenters and Exhibitors Cherry Blossom Ballroom/Lobby


Elliot Kaye Chairman, Consumer Product Safety Commission

Debra Houry Director, National Center for Injury Prevention and Control at CDC

Dr. Mark Rosekind Administrator, National Highway Traffic Safety Administration

FRIDAY, JULY 318:00 AM – 9:00 AM FEDERAL PLENARY: A Conversation with National Leaders


Safe Kids President and CEO Kate Carr moderates a discussion among the top three federal officials of agencies dedicated to injury prevention. All three of these leaders are new to their positions in the last year. They will discuss ways the federal government can build on efforts to make kids safer in cars, in the home and in other environments. Issues sure to come up are ways to improve the awareness and acceptance of product recalls, concussions in youth sports and the value of public-private partnerships in leveraging efforts in child safety.

9:00 AM – 9:30 AM NATIONAL HEATSTROKE PREVENTION DAY PRESS CONFERENCE

Woodrow Wilson bus loop

WORKSHOP 4 9:45 AM – 11:00 AM BOOSTER SEATS TO BEHIND THE WHEEL: Helping Teens Make a Safe Transition Made possible by General Motors Foundation Baltimore 3 & 4

Our work isn’t done after a child graduates from a booster seat. That’s the ideal time to start a conversation with families – and communities – on the rules of the road, distraction, driving with others and what it takes to build trust. Our speakers will share insights on proven programs that empower teens to embrace safety. Learn how to help families identify milestones in preparation for their child to get behind the wheel.

Shannon Barkwell, Research Associate, Youth Transportation Safety Program, Texas Transportation Institute (TTI) San Antonio, Texas Office, Julie Kleinert, Safety Engineer, General Motors, Susan Cohen, Operations Manager, Injury Prevention Center, Arkansas Children’s Hospital, Meg McCabe, State Coordinator, Safe Kids Connecticut, Connecticut Children's Medical Center. Moderated by David Strickland, Partner, Venable LLP.

9:45 AM – 11:00 AM MEDICATION SAFETY: Teaching Teens OTC Literacy Made possible by McNeil Consumer Healthcare Magnolia 1 Join experts to learn how research and evaluation are shaping the approach to teaching teens about over-the-counter (OTC) medication safety. You will hear about OTC Literacy, an interactive, school-based medication safety program for adolescents, and Medicines in My Home, an online multimedia educational program for teens and adults. We’ll take an in-depth look at these programs, their educational resources and provide recommendations on how to implement them.

Kristin Recchiuti, Senior Director, Scientific Education and Patient Advocacy, McNeil Consumer Healthcare, Krista Osterthaler, Director of National Outreach, American Association of Poison Control Centers, Paula Rausch, PhD, Director, Division of Health Communications, Food and Drug Administration, Center for Drug Evaluation and Research, Office of Communications. Moderated by Leily Saadat-Lajevardi, Senior Manager, OTC Appropriate Use, Scientific Education and Patient Advocacy, McNeil Consumer Healthcare.

9:45 AM – 11:00 AM SPORTS SAFETY: Making Good Policy in Sports Made possible by Johnson & Johnson Baltimore 5

We’ll examine advocacy campaigns to put athletic trainers in schools and how such efforts can be models for other lobbying for smart sports policy.

Amy Callender, Director of Government Affairs, National Athletic Trainer’s Association, Mark Tesoro, Analyst/Educator, Lee Memorial Trauma Center, Dr. Jillian Urban Hopson, Ph.D., Research Assistant Professor, Virginia Tech - Wake Forest University School of Biomedical Engineering in the Center for Injury Biomechanics. Moderated by Jennifer Rheeling, President, District of Columbia Athletic Trainers’ Association, H.D. Woodson High School, Washington, D.C.

FRIDAY

9:45 AM – 11:00 AM NEW IDEAS FOR OLD ISSUES: Innovations in Injury Prevention Magnolia 2 Come be inspired by fresh approaches to ongoing challenges, like a school-based competition to promote helmet safety through radio ads, videos and illustrated stories. Then there’s Clinic in the Park, a one-stop shop for health located in a farmers market. You’ll learn how one state agency incorporated child passenger safety into a mandated child care transportation training. Walk out with information on all of these, and probably a few new fresh ideas of your own.

Dr. Phyllis Agran, Professor, Department of Pediatrics, University of California Irvine, Jason Kerkman, Safe Kids Nebraska Coordinator, Nebraska Department of Health and Human Services, Dr. Sandra Murray, Health Sciences Clinical Professor, Department of Pediatrics, University of California Irvine, Ann Weaver, Executive Director, Safekids Aotearoa. Moderated by Kerry Chausmer, Director of Certification, Safe Kids Worldwide.

9:45 AM – 11:00 AM DROWNING PREVENTION: Addressing a Leading Risk to Children Magnolia 3

Countries around the world grapple with how to prevent children from drowning. Even in high-income countries like Germany and the U.S., drowning is a leading cause of preventable deaths among children. The good news is that there are drowning prevention efforts and interventions that can save lives. Come learn how.

Martina Abel, Managing Director, Mehr Sicherheit fÜr Kinder, Storm Smith, Prevention and Education Division Manager, Hillsboro Fire and Rescue, Purnima Unni, Pediatric Trauma Injury Prevention Program Manager, Monroe Carrel Jr. Children’s Hospital at Vanderbilt Department of Pediatric Surgery/Trauma. Moderated by Seth Extein, Policy Advisor, Office of Congresswoman Debbie Wasserman Schultz.

WORKSHOP 5 11:15 AM – 12:30 PM GLOBAL ROAD SAFETY: An Important Target in the Sustainable Development Goals Made possible by General Motors Foundation Magnolia 1

More than three thousand preventable deaths and many thousands of serious injuries from road trauma occur every day. More than 1.2 million people die on the world’s roads each year, with an estimated cost of 2-3 percent of global GDP. Road fatalities are projected to increase to almost two million by 2020 unless substantial efforts to improve road safety are implemented. The toll is highest in developing countries, where new motorization is rapid and more than ninety percent of fatalities occur. The United Nations is in the process of defining a post-2015 development agenda which is due to be announced in the latter part of 2015. Learn more about the importance of road safety as a Sustainable Development Goal and your role as a stakeholder in the process.

Saul Billingsley, Director General, FIA Foundation, Marc Shotten, Senior Transport Specialist, World Bank. Moderated by Kate Carr, President and CEO, Safe Kids Worldwide.

11:15 AM – 12:30 PM SIMPLE & SAFE AT HOME: Ideas for Families Made possible by Nationwide Baltimore 3 & 4

Sometimes simple ideas make the greatest impact. Learn how Safe Kids coalitions are empowering families to create safer homes around the world – from home visitation programs in the United States to preventing home fires in South Africa. You will also learn about a new initiative that is educating families about an emerging risk: liquid laundry packets.

Chiedza Mavengere-Mujeni, Assistant Director, Childsafe South Africa, Carol Ann Giardelli, Director, Safe Kids New Jersey, Central Jersey Family Health Consortium, Anitra Marsh, Associate Director of Brand Communications, Fabric Care, Procter & Gamble. Moderated by Torine Creppy, Chief Program Officer, Safe Kids Worldwide.

FRIDAY


FRIDAY

11:15 AM – 12:30 PM SOCIAL MEDIA: Building Your Channels to Reach Today’s Parents Baltimore 5

The average age of a new mom today is 25 years, and millennial parents get much of their news and information through social media. Come learn why social media is helpful for reaching new parents and learn specific tips on how to strengthen your Facebook and Twitter pages. And if you aren’t currently active in social media, or as active as you’d like to be, come hear about our exciting new webinar series to help you become a social media expert.

Julie Kenneally, Public Relations Associate, Safe Kids Worldwide. Moderated by Line Storgaard-Conley, Director, Technology, Digital and Social Media Strategy, Safe Kids Worldwide.

11:15 AM – 12:30 PM INNOVATIVE INJURY PREVENTION PROGRAMS: Thinking Outside the Box Made possible by Tide Magnolia 2

Have you been looking for new strategies or program ideas to implement in your community? Hear from injury prevention experts who have taken a step outside the box to develop innovative programs that are educating communities about injury prevention. You will also learn innovative strategies to engage partners for program development and implementation.

Kimberly Amato, Founder, Meghan’s Hope, Molly Clifford, Executive Director, Community Health Strategies, Erin Stehle, Fire Prevention Education Specialist, Harrisonburg Fire Department. Moderated by Ellen Schmidt, Assistant Director, Children’s Safety Network National Injury and Violence Prevention Resource Center.

11:15 AM – 12:30 PM SAFETY IN THE HOME & COMMUNITY: Families of Children with Special Needs Made possible by McNeil Consumer Healthcare Magnolia 3

All parents worry about their children’s health, happiness, and general well-being, but parents of children with autism spectrum disorders (ASD) and other developmental disabilities must often make extraordinary efforts to ensure that their sons and daughters are safe both inside and outside the home. Children with ASD and other special needs may be more likely to act impulsively – to run away or wander – than their typically developing peers. This is only one example of how autistic children are in greater danger of injuries. This session will discuss autism and safety concerns surrounding home, water, poison control, fire, emergencies and transportation for children. We invite you to bring your toughest questions to this session for our panelists to guide us in finding the safest way to keep these children safer in their home or community.

Dr. Marilyn Bull, M.D., Morris Green Professor of Pediatrics, Riley Hospital for Children, Adrienne Robertiello, Autism Educator, Children’s Specialized Hospital. Moderated by Lorrie Walker, Training Manager and Technical Advisor for Road Safety, Safe Kids Worldwide.

12:30 PM – 2:30 PM SAFE KIDS WORLDWIDE AWARDS LUNCHEON


WORKSHOP 6 4:00 PM – 5:15 PM LAUNCHING A CAMPAIGN: How to Make Your Communications Efforts a Success Baltimore 5

Getting the word out is easier than you think. Whether you are launching a campaign as part of a grant, or accessing materials on the Resource Center to raise awareness on a particular topic, we have tools ready for you. In this session, you’ll learn some best practices on how to launch a successful campaign and how to access easy-to-use materials and other resources available to you.

Sherri Hannan, Program Coordinator, Safe Kids Fayette County, Gary Karton, Director of Communications, Safe Kids Worldwide. Moderated by Tamara Grider, Director of Public Relations, Safe Kids Worldwide.


2:45 PM – 4:00 PMNetworking with Poster

Presenters and Exhibitors Cherry Blossom Ballroom/Lobby


4:00 PM – 5:15 PM PEER-TO-PEER: Activating Youth for Road Safety Made possible by FedEx Magnolia 1

How can peer-to-peer programs help engage students and refresh school-based educational programs? Attendees will hear from organizations on best practices in developing and implementing peer-to-peer programming that addresses children and road safety. Learn more about how these programs have helped address the emerging issue of distracted teen pedestrians.

Jesus de la Fuente, Executive Director, Safe Kids Worldwide Philippines, Karen Hardingham, Coordinator, Safe Kids Baltimore, University of Maryland Children's Hospital. Moderated by Diana Starace, Coordinator, Safe Kids Middlesex County, Robert Wood Johnson University Hospital.

4:00 PM – 5:15 PM CAPACITY BUILDING: Innovative Ways to Extend Your Reach Magnolia 2

Finding the resources to do more on a tight budget is a challenge for most of the Safe Kids network. Seasoned coordinators and experts will share their ideas on how to build your capacity and expand your reach through strategic partnerships and coordinated approaches.

Helen Arbogast, Manager, Injury Prevention Trauma Program, Children's Hospital Los Angeles and Coordinator, Safe Kids Los Angeles West, Rosemarie Ennis, State Director, Safe Kids New York, Valerie Smith, Director of Solutions, Parachute, Susan Yates, Prevention and Education Coordinator, Safe Kids Denver Metro. Moderated by Sheel Pandya, Director, Global Network, Safe Kids Worldwide.

4:00 PM – 5:15 PM MULTILINGUAL COMMUNITIES: First Steps to Child Passenger Safety Awareness Made possible by Dorel Juvenile Magnolia 3

Building child passenger safety awareness can be daunting. Adding language challenges to the mix makes you realize how much easier it would be to educate if you could just use pictures and videos with simple messages. Whether used in English or translated into another language, our Safe Kids basic presentation on child passenger safety uses slides, embedded videos and pictures for lay people to introduce this topic – especially for those not certified as technicians. We challenge you to try it and make it your own: customize it! This presentation informs and prepares educators who speak one, two or even three languages to take the first step to increasing awareness about child passenger safety in communities where it is not a priority.

Monica Cui, Executive Director, Safe Kids China, Dr. Mahmoud Younis, M.D., MSc, Assistant Director of Health Promotion and Community Engagement, Hamad Medical Corporation, Kerry Chausmer, Director of Certification, Safe Kids Worldwide. Moderated by Lorrie Walker, Training Manager and Technical Advisor for Road Safety, Safe Kids Worldwide.

6:30 PM – 9:30 PM BBQ ON THE PIER

Fosters at National Harbor

SATURDAY, AUGUST 19:00 AM – 10:45 AM PITCH YOUR PROJECT: An Innovative Program Competition


We challenged network members to send us ideas and projects which can be developed and expanded to save young lives nationally or globally. The competition is inspired by the ABC reality television show “Shark Tank.” A team of experts chose the top five submissions. At our closing plenary, we’ll watch the top five innovators “pitch their project” and, with a panel of judges, we’ll select the winner of a grant worth up to $50,000.

FRIDAY _ SATURDAY


Elevators

Business CenterRestrooms


(Plenaries) Cherry BlossomBallroom(Exhibits)

To Convention CenterBallroom Level

(Lower Atrium)Ballroom

Lobby

Magnolia3 2 1

Annapolis

Baltimore

34 2 1

1

2

3

4

5

Camellia

Azalea4 3 2

3 2 1

1Business CenterFort

WashingtonBoardroom

PresidentialBoardroom

Cherry Blossom Ballroom (Exhibits)

BEVERAGES

BUFFET

SAFE KIDS D

AYSAFIE STATIO

N

BUFFET

123456

10987

11121314

18171615

19202122

26252423

27282930

34333231

35363738

42414039

43444546

50494847

51525354

605958575655

American Cleaning Institute, 53

API Source, 2ASK Program, 4Auto Alliance, 55 & 56Bell Helmets, 35Britax Child Safety, Inc.,

31 & 32Caricatures, 43 & 44Charging Station, 25Chicco, 48Child Safety Solutions, 5 & 6Clek Inc, 39Community Health Strategies,

54Consumer Electronics

Association (CEA), 52DENSO International

America, Inc., 60Dorel Juvenile, 37 & 38Emergency Services

Communications (ESC), 3

Evenflo Products, 29Favorite Studios, 47FedEx, 18 - 20GM Foundation, 41 - 44Graco Children's Products

Inc., 13Hauck, 22Innocorp, Ltd., 12Innovative Concepts, 57 & 58Johnson & Johnson, 25 & 26Juvenile Products

Manufacturers Association (JPMA), 36

Kidde, 49 & 50Kids Fly Safe, 9McNeil Consumer Healthcare,

27 & 28Mercury Distributing, 45Moms Demand Action for Gun

Sense in America, 15National Fire Protection

Association, 59

National Safety Council, 23Nationwide, 33 & 34Photobooth, 18PreSafe, 30SADD, 8Safe Kids Driving Simulator, 14Safe Sitter, Inc., 46Safe Traffic System, Inc, 16Safer Lock, 21SANUS, 17State Farm, 7Sunshine Baby Alarms, 24The Reflectory, 10Tide and Gain, 11Toy Industry Association

(TIA), 1UPPAbaby, 51USA Swimming Foundation, 40

Exhibitors and Table Locations

MEETING AND EXHIBIT LOCATIONS

THURSDAY: 7:00 AM – 6:30 PM

Breakfast in Exhibit Hall 7:00 AM – 8:00 AM

Networking Breaks in Exhibit Hall 10:30 AM – 11:00 AM and 5:30 PM – 6:30 PM

FRIDAY: 7:00 AM – 4:00 PM

Breakfast in Exhibit Hall 7:00 AM – 8:00 AM

Networking Break in Exhibit Hall 2:45 PM – 4:00 PM

Exhibit Hall Hours (Closed during plenaries)


special thanks to our sponsors

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