prestone msa british rally championship rally championship. brc : quote, unquote 2018 competitors’...
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what is brc?
WORLD LEADERThe world’s leading national rally championship with prestigious history and heritage
WORLD CLASS COMPETITION10 car marques (2017)5 tyre manufacturersProfessional teams
PROVING GROUNDThe BRC provides an international benchmark and major proving ground for young drivers
EXPOSURETerrestrial TV coverage and extensive international media coverage
TOP CLASS EVENTS6 events with a mixture of gravel and asphalt
SUPPORTIVE ATMOSPHERERivalries developed on competitive events with a strong camaraderie between crews
EXPERIENCED TEAMOrganised by the team behind Dayinsure Wales Rally GB
2018 COMPETITORS’ GUIDE
challenging
proving ground
2018 COMPETITORS’ GUIDE
Tests on the gravel of Scotland, the fast and flowing stages of Kielder, the demanding ditches of Flanders, the tight, twisty tarmac lanes of Ulster, the huge jumps and bumps of the Isle of Man and finally the challenge of the World Rally Championship in Wales!
Competitive special stages across the season102
Competitive stage miles across the season791
Number of different winners across the season in 2017 (3 - Overall / 5 - Junior BRC)
8
2017 championship decided on the last stage of the season by 0.1 of a second
0.1
2018 : heritage
since 1958
2018 COMPETITORS’ GUIDE
First run in 1958, five former British Champions have gone on to be World Champions
• Ari Vatanen (1976)
• Hannu Mikkola (1978)
• Stig Blomqvist (1983)
• Colin McRae (1991/92)
• Richard Burns (1993)
Recognised as the championship that offers all terrains in one season with great competition
RECENT BRC GRADUATESKris Meeke, Craig Breen, Jari-Matti Latvala, Seb Marshall, Scott Martin, Daniel Barritt, Matthew Wilson and 2016 BRC Champion Elfyn Evans have all graduated into the FIA World Rally Championship
brc : quote,
unquote
2018 COMPETITORS’ GUIDE
“The BRC is one of the pinnacle championships in the world with good rallies and great competition. When I looked at moving forward in rallying the BRC is respected and as a Swede to challenge the British guys in their own backyard has really raised my game.”
“The BRC is the best place to learn everything you need in rallying. Every surface in the WRC is in the BRC in some form. The rough gravel, smooth gravel, wet bumpy tarmac, fast dry smooth tarmac. I think my driving has really improved and that’s because I learnt so much in Britain.”
OSCAR SOLBERG (NOR)
FREDRIK ÅHLIN (SWE)
2018 calendar
2018 COMPETITORS’ GUIDE
BORDER COUNTIES RALLY10-11 March1Jedburgh, 80 Miles, Gravel
PIRELLI INTERNATIONAL RALLY28 April2Carlisle, 80 Miles, Gravel
RENTIES YPRES RALLY22-23 June3Ypres, 160 Miles, Asphalt
JOHN MULHOLLAND MOTORS ULSTER RALLY17-18 August4Antrim, 120 Miles, Asphalt
138.COM RALLY ISLE OF MAN13-15 September5Douglas, 150 Miles, Asphalt
DAYINSURE WALES RALLY GB4-7 October6Deeside, 190 Miles, Gravel
2018 COMPETITORS’ GUIDE
2018 season
BORDER COUNTIES RALLYThe new season will get underway in the shadow of the impressive Jedburgh Abbey with 80 gravel miles over two days facing the class of 2018.
PIRELLI INTERNATIONAL RALLY80 fast and furious miles in the famous Kielder Forest will be squeezed into one day, creating a spectacular gravel shoot-out.
The legendary Ypres Rally plays host to the championship’s overseas round. Challenging stages, a picturesque service park and dedicated fans create a fantastic atmosphere.
2
RENTIES YPRES RALLY3
With a new base in Antrim, the Ulster will return with 120 miles of flat-out action on the tough, narrow, bumpy Northern Irish Tarmac lanes in both daylight and darkness.
The picturesque Isle of Man will play host to 150 miles of the island’s finest roads - made up of countryside escapades, classic town centre tests and a spectacular side-by-side promenade course through the capital.
Sharing the event with the world’s best, Wales Rally GB will be the setting for the BRC season finale with the iconic Welsh stages hosting the championship showdown.
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6
JOHN MULHOLLAND MOTORS ULSTER RALLY
138.COM RALLY ISLE OF MAN
DAYINSURE WALES RALLY GB
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championship format
2018 COMPETITORS’ GUIDE
A TRUE CHAMPIONSHIPGeographical spread around the British Isles
TRAVEL INCENTIVESDiscounts on ferry travel
BONUS POINTSJoker points to be earned one round
CONSISTENT FORMATSTwo day schedule for the majority of the rounds
TYRESRestricted tyre numbers per round
PROFILEHeld in areas where the events make an impact
BALANCEDEven mix of gravel and asphalt rounds
SUPPORT Series supported by professional and knowledgeable team including the MSA and MSA Academy
PREPAREDReconnaissance on every round
UNIQUEOpportunity to compete on the UK WRC round
2018 classes
2018 COMPETITORS’ GUIDE
BRC 1R5/S2000 cars
BRC 3R3 cars including the Citroen DS3, Renault Clio and Toyota GT86
JUNIOR BRCR2 cars for drivers under 26 years old
CADET BRCOlder specification R2 cars for drivers under 25 years old
BRC 4R2 cars for drivers over the age of 26 years old
BRC PRODUCTION CUPHome to the popular Subaru Impreza and Mitsubishi Evo models
NATIONAL RALLY CUPOpen to all MSA log-booked cars
brc on tv (2017)
2018 COMPETITORS’ GUIDE
60 minutes highlights of each round shown around Europe on BT Sport and Motorsport TV
TELEVISION COVERAGE
Total Channel 4 audience for the 7 programmes
550,000
Average viewing figure per programme
78,571Live TV reports from Border Counties and preview/review reports on ITV Border News on the Pirelli and RSAC Scottish Rally, along with coverage on BBC One North East gave a reach of 3,184,000 viewers
Source: Kantar Media/Yellow News
RADIO COVERAGE
1 hour of radio content across the season on regional stations, with coverage on BBC Radio Cumbria, BBC Radio Wales, BBC Radio Ulster, Manx Radio and Energy FM
brc in the media (2017)
2018 COMPETITORS’ GUIDE
NATIONAL VALUE & REACH
Total media values£1,904,743
Average media value per round£272,106
LOCAL MEDIA VALUE & REACH
Total media reach for the season35,690,797
Local media value£341,213
Average local media value to each host region
£48,745
Average media reach per round5,098,685
Local media reach across the season11,990,690
Average local media reach per round1,712,956
Source: Kantar Media/Yellow News
brc social media (2017)
2018 COMPETITORS’ GUIDE
ACCOUNT FOLLOWERS
12,800
SOCIAL REACH
Social media reach from all rounds in 2017
60.5 million+
Average social media reach per round
8.7 million
CONTENTExtensive season preview coverageis combined with interactive videos, engaging posts and images as well as live content from every event
5,700
3,300
(As of November 2017)
Unique social media visitors across the season
11 million+
2018 COMPETITORS’ GUIDE
contacts
IAIN CAMPBELLPrestone MSA British Rally Championship Manager
BEN BUESNEL
+44(0)7768 537 787+44 (0)1753 765 100
Prestone MSA British Rally Championship Media Manager
+44(0)7752 402 408+44 (0)1372 414 120
PRESTONE MSA BRITISH RALLY CHAMPIONSHIP
www.msabrc.com
msa_brcmsabrc msabrc
#brc
the challenge awaits...