eMobile™ News and Community Mobile Websites and Apps - On Demand

“It’s a dream come true for all media companies and professionals.”Sumit Jain, CTO, Hindustan Times

2Inside

Mobile Publishing: More powerful than Web ever was

Why is “now” the perfect time to go Mobile?

How strong is your mobile strategy?

Mobile strategy challenges

On-Demand Mobile Websites and Apps from Pressmart

Features

Why Pressmart?

How do we create your Mobile presence on demand?

Configurable features

About Pressmart

Customers

Partners

Other Products

3Mobile Publishing: More powerful than Web ever was 4.6 billion mobile users globally (that’s 70% of

world’s population)1

3 billion+ apps downloaded from Apple’s app store2

80% iPhone users browse the web3

Other smart phones (32%), All other Mobiles (10%)

$6.2 billion will be spent in 2010 in mobile app stores4

The Guardian newspaper sold 70,000 paid downloads of its iPhone App in less than a month

Conde Nast's GQ Magazine sold 12,000 paid downloads of its Jan 2010 issue iPhone App5

Source: 1Wikipedia, 2Apple, 3comScore, 4Gartner, 5Adage

“Three billion applications downloaded in less than 18 months—this is like nothing we’ve ever seen before.”

Steve Jobs, Apple’s CEO.

4

“More people will access the mobile web than the desktop web.”In 2013 according to Gartner

In 2015 according to Morgan Stanley

5Why is “now” the perfect time to go Mobile?

Mature players in the smart phone market (iPhone, Nexus One, BlackBerry, Palm Pre, Android, Symbian, Windows Mobile 7)

More capable browsers, increasing mobile bandwidth

Mobile Social Media Boom (Facebook announced over 65 million active mobile users connecting to its site)

A realtime news companion (Latest News, Citizen Journalism)

Rapid rise in Mobile Content Consumption (3 billion apps downloaded from Apple AppStore in just 18 months)

“It makes sense for us to exist in every platform our subscribers use…” Joe LevyEditor in chief, Maxim

6How strong is your mobile strategy?

“91% of people have their mobile within arm’s reach 24/7.”

Morgan Stanley

“iPhone users are young, rich & tech-savvy.”

ReadWriteWeb

Non-existent or Weak

We have a Mobile optimized Website

We have Mobile Apps on iPhone

We have Mobile Apps on other popular platforms (BlackBerry, Android…)

Purely text and images content publishing

Has rich media and interactive community features

We monetize our mobile presence with Subscriptions and Ads

We get deep analytics from our mobile users

Mobile Presence Checklist

7Mobile strategy challenges

Benchmark and define your custom requirement that needs specialized knowledge in Mobile Publishing

Search, evaluate and manage the outsourced vendor Make an upfront investment without a visible ROI Manage expensive and difficult product changes and upgrades Keep track of the dynamic mobile landscape and navigate your mobile strategy

Your Publication

Your Publication

Mobile readersMobile readers

How do you reach them?

8

Presenting Pressmart eMobile™ News and Community Mobile Websites and Apps - On Demand

9

On-Demand delivery of private-labeled mobile websites and apps on all popular handset devices (iPhone, Nexus One, Android, Blackberry)

Seamless integration with your existing systems (Editorial Workflow, Content Management, XML, PDF, Pressmart eReplica Product)

Equipped with Top-of-the-line audience engaging features including video streaming, Galleries, Comments, Citizen Journalism, Subscriptions, Ads and Social Media

Software as a Service – no hassles with deployment, upgrades, maintenance

Pay as you go – No Capex

On-Demand Mobile Websites and Apps from Pressmart

10Features

Categorized NewsAllows users to view newly added articles and related stories, rate an article or simply search for the articles

Video and Image GalleryGive the users access to exclusive images and videos

Social NetworkCreate your own community and engage your readers

Citizen JournalismAllow users to post an article with images and video for editor’s review

Polls Get users to express their opinion

11Why Pressmart?

No IT expertise needed for setup or maintenance

Hassle-free feature updates with no dependence on IT

Pay-as-you-go (No Capex) model allows Publishers to map Investments with Returns

Zero go-to-market time

Repurpose content with seamless integration with Pressmart eReplica products

Private branding with dynamic change management capabilities

No exit barrier. No license fee. No hidden costs

SLA-backed security, availability, reliability, and scalability

12How do we create your Mobile presence on demand?

Signup

ConfigureDefine your customrequirement

Content IntegrationFrom Existing workflow’s,

CMS, PDF etc

Submit to mobileapps stores

Go Live

13Configurable features

The opening page of your iPhone app can be custom branded with your Logo

You can add your publication title name to the app

The font and color can be customized to suit your requirement

You can Enable/Disable features on your app.

Configure user controls

14Demo Screens

Categorized News

VideosCitizen Journalism

Polls

15

Who are we? Started in 2006 with Angel Investment in 2007 and Institutional Investment in

2008 from DFJ and NEA-IUV

Offices in India, US and UK

Experienced Leadership Team with strong engineering and business background

What do we do? Leaders in Online and Mobile Publishing Solutions for the Print Media Industry

SaaS-based products based on Pay-as-you-go hosted model

Customers in 57 countries

Channel relationships with leading distributors, printers, associations, online media services and telecom carriers

About Pressmart

16

Publishers (in 25 languages from 57 countries)

1.2 Million Subscribers Companies (Incl. a Forbes-ranked Pharma Company, an International Business School, a Telecom Major)

Government

Customers

17Reference Customers

18

Distributors (Curtis, DHL Higgs) Printers (Cadmus, Geon) Telecom Service Providers (Airtel, Spice, BSNL) Telecom Device Manufacturers (Motorola) News Aggregators / Portals (Samachar.com) Trade Associations (WAN-IFRA, SNA, NNA, NIEI)

Channel Partners

19Other Products

20

Thank you

“It’s a much-needed, much-awaited service and I highly recommend it to Publishers who believe they are in the business of content and audience development and not Information Technology.”Paul Luckman, Publisher, The Portugal News (Largest English Weekly in Portugal)

Pressmart Media Limited

US +1 (606) 376-7022UK +44 (203) 371 7693 IN +91 (40) 6612 4000

eportalsales@pressmart.com www.pressmart.com