Business Communication Assignment

Mohit SinghaniaRoll no: 21PGDB-BE - BThe launch of Galaxy S5 mini

Ahmedabad, September 09, 2014 Samsung Electronic today announced the launch of its new smartphone, the Samsung Galaxy S5 Mini. The much awaited device offers the flagship experience of its predecessor, the Galaxy S5, in a compact design. The Galaxy S5 Mini delivers a powerful performance that truly enhances your lives. On the launch, Mr. Asim Warsi, V.P, Marketing, Mobile & IT at Samsung India, "We at Samsung believe in bringing meaningful innovation to our customers. And the best inspiration for innovation comes from none other than our customers.

The Galaxy S5 Mini is yet another manifestation of the philosophy of people inspired innovation that drives Samsung products. This stylish smartphone is the perfect combination of performance and power in a conveniently compact design. Effortlessly smart and intuitively simple, the Galaxy S5 Mini empowers your life, helping take care of your well-being," Warsi said. Galaxy S5 mini has a soft texture coating on the back cover which gives it a leather finish. It is Equipped with Android 4.4 Kit Kat OS and Samsung's Touch Wiz UX. The body is made of a special material which makes it scratch resistant. It offers various other features like one of the fastest Wi-Fi performances, a spectacular 11.3 cm (4.5) HD Super AMOLED screen and is powered by a Quad Core 1.4GHz processor along with 1.5GB RAM and 16GB ROM. A micro SD card slot also stands ready to add up to another 64GB. It also comes equipped with a brilliant 8MP rear-facing camera and a 2.1MP front camera that allows you to capture everyday events. The phone has an unique ultra-power saving mode to increase battery life and many more at a price of just INR 26,499 and is available in 4 different colors - charcoal Black, shimmery White, electric Blue and copper Gold.About Samsung Electronics Co. Ltd.

Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of Tvs, smartphones, tablets, PCs, cameras, home appliances, printers, LTE systems, medical devices, semiconductors and LED solutions. We employ 286,000 people across 80 countries with annual sales of US$216.7 billion. To discover more, please visit www.samsung.com