press release - siematic · press release german brand award 2016 in gold page 1 of 4 siematic...

PRESS RELEASE German Brand Award 2016 in GOLD

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SieMatic Möbelwerke GmbH & Co. KG

D-32582 Löhne | www.siematic.com

Appreciation from the highest authority SieMatic receives the “German Brand Award in GOLD”

Löhne, Germany, June 23, 2016. A brand demonstrates a position; it builds trust and aligns a direction. It also has cultural and economic value and is therefore a key success factor in business. But a brand does not appear out of thin air: The branding process takes time and requires a lot of work, consistent actions, sustained communication, and steadfast adherence to a design language. This perspective has guided the SieMatic brand for the 56 years since it was first established by the company, which was originally founded in 1929.

Successful brand management’s highest authority

Launched by the internationally renowned German Design Council, the German Brand Institute is tasked with presenting and rewarding groundbreaking achievements in the field of brand management. Competition is limited to companies nominated by the institute’s committees of experts, and the highest award of the “German Brand Award in GOLD 2016” was given to the SieMatic brand.

The brand as an expression of successful corporate culture

“Our brand is our most valuable asset. The more value attached to it, the more valuable everything we develop and offer becomes,” is the credo of CEO Ulrich W. Siekmann, the third generation of his family to manage the company. “What characterizes our brand is internationally recognized design of timeless elegance, and the consistency with which we implement this in all areas – not only in the development and design of our products, but also in the selection and training of our partners, the concepts and execution of SieMatic-exclusive showrooms and presentation in multi-brand showrooms, the representation of our brand in the media, and of course our entire communication direction. Last year we pleased to receive the ‘German Design Award 2015’ in GOLD from the German Design Council for the innovative SieMatic 29. To now also be awarded the ‘German Brand Award 2016’ in GOLD is a great honor and wonderful recognition of our work.”

"Any damn fool can put on a price reduction, but it takes brains and perseverance to create a brand."

– David Ogilvy (1911 - 1999), Founder of the seminal New York advertising agency Ogilvy & Mather


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Preferring the best

SieMatic is a premium kitchen brand with a long history and an international reputation for excellence in design, timeless elegance, and a high level of functionality. Exclusive SieMatic showrooms and quality retail specialists showcase the design principle behind the company’s three design themes – URBAN, PURE and CLASSIC – in constantly evolving reinterpretation in more than sixty countries. Since its founding in 1929, SieMatic has dedicated itself to the quest for perfection and to the elaboration of ever more distinctive solutions. The company is currently headed by managing partner Ulrich W. Siekmann and commercial CEO Silvia Weppler. Responsible, sustainable business has always been the company’s philosophy. To this end, the company’s products are manufactured in Germany under eco-friendly conditions.

Additional SieMatic press releases in German and English, as well as images available for download, can be found using the QR code below or at www.siematic.com/press.

Captions

SieMatic URBAN Typical of the SieMatic URBAN style collection is freestanding design and combination of open and closed furniture in high-quality materials, which creates a comfortable atmosphere. Elements such as the herb garden in granite make the kitchen into a green oasis in the city. © Copyright SieMatic


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SieMatic PURE With delicate edges, metallic materials, elegant wood and nuanced lacquer hues, SieMatic has developed a new design language for kitchens in the PURE style world. The sensitive play of fine lines combined with high-quality material characterizes the timelessly elegant character of this room design. © Copyright SieMatic

SieMatic CLASSIC Classic in a new composition. The CLASSIC style collection shows timeless elegance in reinterpretations of the successful BeauxArts line, which was developed in collaboration with Chicago designer Mick De Giulio. © Copyright SieMatic


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German Brand Award 2016 in GOLD for SieMatic: Jörg Overlack, Head of SieMatic Brand Communications / PR, at the award ceremony at DRIVE. Volkswagen Group Forum, Berlin © Copyright SieMatic

© 2016 SieMatic We ask that the materials provided are published with reference to SieMatic as the copyright holder, with careful attention to the spelling of the brand name. All text, information and materials are intended solely for use in editorial content. Any commercial use – particularly advertising – is prohibited.

For more information: SieMatic Möbelwerke GmbH & Co. KG Jörg Overlack, Tel. : +49 (0) 57 32 / 67-309, [email protected]

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