PressReleaseLion’sPride–'ArtFromTheHeart!'Forimmediatedissemination9:30AMTuesday18June2019TheFullertonHotel,EastGarden____________________________________________________

TheSingaporeMerlionisabouttobrightenlives...Watchhistoryinthemaking

From18thJune2019,you'llneverlookattheSingaporeMerlioninthesamelight(orcolour).Lion'sPride'sexcitingactivitiesarelaunchingin2019incelebrationofSingapore'sBicentennial.Lion'sPrideisheretostaywithnewexcitingactivitiesliningupadditionallyin2020andbeyond.Lion’sPride-ArtFromTheHeart!Lion'sPrideembracestheSingaporeMerlion,andtransformsitintoaniconofhopeforthelessfortunatethroughthelanguageofart.InsupportofPresident’sChallenge,Lion’sPridepresentsacampaignoffunartworkshops,Singaporeinspired'art'Merlionstatuesandmerchandise.Lion’sPridecreatesanemotionalbridgeforthepublic,tofosteradeeperunderstandingonthebenefitsofArtTherapy,whilstatthesametime,raisingawarenessandfundsforthelessfortunateinSingapore.

2

ThePresident'sChallengerepresentsacomingtogetherofpeoplefromallwalksoflife,underthePresident’spatronage,tohelpthoselessfortunate.ItservesasacalltoallSingaporeanstodotheirparttobuildamorecaringandinclusivesociety.

3

ThroughaseriesofinteractivearteventssuchaspaintingworkshopsandtheLion’sPrideNationalartexhibition;whichwillpresent8beautiful'SingaporeStories'handpaintedonto8x1.6MtallMerlionstatues.There'snobetterwaytoexhibitandfeelNationalpride.Startingfrom18June-untilendNovember2019,Lion’sPride’swillengagebothyoungandoldtogainadeeperunderstandingonthe

4

benefitsofarttherapyandtheimportantroleitplaysinoursocietythroughtheuniversallanguageofart.“TheFullertonHotelsSingaporeisproudtopartnerwithLion’sPride–‘ArtFromTheHeart!’astheirofficialHospitalityPartner.WearealsopleasedtounveilourveryownFullertonMerlion,whichmarriesalltheiconiclandmarksintheFullertonHeritagePrecinctwithaSingaporeicon,theMerlion,”saysCavaliereGiovanniViterale,GeneralManagerofTheFullertonHeritage.

ThelistofLion’sPrideactivitiesandretailersincludes:*Fun,interactivepaintingworkshopsforthepublicandcommunitytocreatetheirownveryspecial20cmMerlionmasterpieces.•Lion'sPride'ArtKits'toberetailedbothatRobinsonsDepartmentStore(Lion'sPrideofficialretailpartner)andwithLagardere'Discover

5

Singapore'withinChangiAirport'sterminals.*8x‘SingaporeStories’20cmMerlionStatues.ThepublicwillalsobeabletopurchasetheirownSingaporememorieswiththeSingaporeinspiredLion’sPrideArtStatues.EachstatuetellsauniqueSingaporestory.ThesemeaningfulMerlionscreateauniquerangeofsouvenirswhichnotonlyembracethenationaliconofSingapore,butalsogivebacktothelessfortunateviafundsraisedforPresident’sChallenge.*FullSizeMerlionArtTrail.From28JulyonwardsLion'sPridewillpresentaNationaltour'SingaporeStories'of8x1.6MArtMerlions.Additionally,Lion'sPridewilldisplaysponsoredfullsizeArtMerlionsfromtheirselectSingaporepartners.Partnersinclude:• FarEastOrganisation• TheFullertonHotels• SATSLtd.• orchardgateway• ResortsWorldSentosa• AffordableArtFairSingapore• MuckyPups• Kingsmen

MerlionArtTraillineup:BothislandwideandthroughoutChangiAirportatLagardereretailoutlets(DiscoverSingapore),keynationallocationswillalsoincludeorchardgateway,ResortWorldSentosa,FullertonPrecinct,FarEastPlazaandtheAffordableArtFairinNovember.TheseamazingartpieceswillbesuretodelightbothSingaporeansandtouristsregalingSingaporeStories,whilstinstillingarealsenseofnational'pride'.Comeandjoinusaswekick-offtheLion’sPrideCampaign!

6

Takepartwithyour‘ArtfromTheHeart!’masterpiece.Jointhepaintingworkshopsandcreateyourown20cmartMerlion.Sendusyourdesigns!EachmonthprizeswillbewonfromtheLion'sPrideartcollections.Lion'sPridepaintingworkshopswillbeheldIslandwidefromthismonth.StartingdailyatResortWorldSentosafrom14June-23June,workshopswillalsobeheldatRobinsonsTheHeeren,TheFullertonPrecinctduringAugust,RafflesCityduringAugust,andmanyotherlocations.KeepyoureyeonPresident’sChallengewebsite,Lion’sPrideFacebookand@lions.pride.singaporeforfulllocationsanddates.FundRaisingFundraisingwillbeontwolevels:

a) ForeveryLion’sPridepaintingworkshop,'ArtKit'or'ArtStatue'purchased,S$2fromtheretailpricewillbedonatedtoThePresident’sChallenge.

b) All8FullSizeSingaporestorieswillgoonauctionduringNovember2019with100%netproceedsfromtheauctionbeingdonateddirectlytoThePresident’sChallenge.

Welookforwardtoenjoyingthiscolorfulandexcitingcampaignwithyou!TherearemanywaystocomeonboardasaLion’sPridepartner,throughsupportingoneofourmultipleevents,increatingyourown‘ArtfromtheHeart’Merliontojoinourpride,orinsupportingourNovemberauctionforthe8SingaporeStoriesMerlioncollection.SupporttheSingaporecommunitiesinneed...PleaseconnectwiththeLion’sPrideteamandmakeacolourfuldifference.

7

Havefunandtakepridewithus.Joinusinthismeaningfuljourney.GiveFreely,LiveFully.noftheproceedsfromeveryLionresident’sChallengeforthoselessfortunateinSingapore.-ENDS-Lionspride.sg|Furtherinformationpleasecontact:Marieke@goodworks.ltd|Diana@goodworks.ltd@lions.pride.singaporehttps://www.facebook.comLions.Pride.Singaporehttps://www.youtube.com/user/PresidentChallengehttps://www.facebook.com/PresidentsChallenge