press release “the soul of design” collaborates with ... · this philosophy finds synergy with...

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1 - A brand new partnership between 13&9 and Wever & Ducré (Graz, Austria – March 2015) Two dynamic companies, 13&9 and Wever & Ducré, will be presenting the ROCK COLLECTION with new editions at EUROLUCE 2015, 14. April - 19. April 2015, Hall 13, Booth Nr. C14, Milan, Italy. 13&9 is an Austrian based interdisciplinary design collective founded by 2015 Contract Magazine´s Designer of the Year, architect Martin Lesjak, INNOCAD Architecture CEO, and product and fashion designer Anastasia Su. The company’s interdisciplinary approach has facilitated working with specialist partners creating products in the sphere of lighting, furniture, fashion and accessories. Thanks to a wide range of influences, the overall results are unique designs that combine functional necessities and innovations with conceptual aesthetics that also offer an emotional component which adds to the product value, “the soul” of 13&9 Design. Recently introduced to the market, the Rock Collection de- monstrates 13&9’s mission to think independently and adapt materials for applications beyond their intended purposes - such as using natural stone to create round shale shades for lighting. Exemplifying a new interpretation of shading solution - Rock Light was a finalist at Interior Design Magazine’s Best of Year Award 2014. By showcasing new editions of the Rock Collection at EUROLUCE 2015 in Milan, 13&9 is excited to move forward working with the Belgium lighting firm, Wever & Ducré, one of the most renowned and cutting edge lighting firms in their region which will now offer the Rock Collection to the international market. Press Release “The Soul of Design” Collaborates with Lighting Manufacturer “From Belgium with Love“ Media Contact Samantha Nestor Chrysanthemum Partners [email protected] +1 646 247 5459

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Page 1: Press Release “The Soul of Design” Collaborates with ... · This philosophy finds synergy with 13&9 - “The Soul of Design”. Both are passionate companies, 13&9’s contemporary

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- A brand new partnership between 13&9 and Wever & Ducré

(Graz, Austria – March 2015) Two dynamic companies, 13&9 and Wever & Ducré, will be presenting the ROCK COLLECTION with new editions at EUROLUCE 2015, 14. April - 19. April 2015, Hall 13, Booth Nr. C14, Milan, Italy.

13&9 is an Austrian based interdisciplinary design collective founded by 2015 Contract Magazine´s Designer of the Year, architect Martin Lesjak, INNOCAD Architecture CEO, and product and fashion designer Anastasia Su. The company’s interdisciplinary approach has facilitated working with specialist partners creating products in the sphere of lighting, furniture, fashion and accessories.

Thanks to a wide range of influences, the overall results are unique designs that combine functional necessities and innovations with conceptual aesthetics that also offer an emotional component which adds to the product value, “the soul” of 13&9 Design.

Recently introduced to the market, the Rock Collection de-monstrates 13&9’s mission to think independently and adapt materials for applications beyond their intended purposes - such as using natural stone to create round shale shades for lighting. Exemplifying a new interpretation of shading solution - Rock Light was a finalist at Interior Design Magazine’s Best of Year Award 2014.

By showcasing new editions of the Rock Collection at EUROLUCE 2015 in Milan, 13&9 is excited to move forward working with the Belgium lighting firm, Wever & Ducré, one of the most renowned and cutting edge lighting firms in their region which will now offer the Rock Collection to the international market.

Press Release “The Soul of Design” Collaborates with Lighting Manufacturer“From Belgium with Love“

Media Contact

Samantha NestorChrysanthemum [email protected]+1 646 247 5459

Page 2: Press Release “The Soul of Design” Collaborates with ... · This philosophy finds synergy with 13&9 - “The Soul of Design”. Both are passionate companies, 13&9’s contemporary

As lighting manufacturer, Wever & Ducré seeks to provide unique lighting designs to discerning customers, help them create sophisticated spaces and improve their quality of life.

This philosophy finds synergy with 13&9 - “The Soul of Design”. Both are passionate companies, 13&9’s contemporary designs enhance Wever & Ducré’s tagline “from Belgium with Love,“ through its dedicated commitment to developing unique products.

The partnership is a fine example of both companies enthusi-astically embarking on new lighting solutions and expanding the user’s imagination.

Rock Collection

Sleek, modular and attractive, the Rock Collection is well sui-ted for hospitality settings and would be ideal for lounges, lobbies, restaurants, hotel or living rooms.

The combination of the lamps and tables enables playful set-tings through the variety of sizes and proportions and allows versatile applications. The collection also represents the highest quality in craftsmanship.

This contemporary lighting is defined by its minimalistic design and the innovative application of a unique material used for the shades - stone. The shades are made from razor-thin veneers of natural shale offered in three different stone surfaces. Since sculptural variations occur naturally in stone, every shade is individual and allows for subtle, sculptural lighting.

The rough split, thin and flexible surface enables natural luminance and various transparencies creating a unique piece, a sensual experience and a new interpretation of shading solutions, using solid material.

The series will be showcasing new editions of the Rock Light at EUROLUCE 2015 in Milan - table lamps and wall lamps, which augment the initial introduction of pendant, ceiling and floor lamps.

Invitation

Please join Anastasia Su, Co-founder and Creative Director of 13&9 Design and 2015 Designer of the Year, Martin Lesjak, Co-founder 13&9 and CEO/Creative Director of INNOCAD to support this partnership at the Wever & Ducré booth during the press day on 17. April 2015 at EUROLUCE in Milan.

Euroluce

14 April – 19 April 2015Wever & Ducré Hall 13, Booth Nr. C14Milan, Italy

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13&9 Design

Founded in January 2013 in Graz, Austria, 13&9 is a product design firm based on partnership between 2015 Contract Magazine´s Designer of the Year, architect Martin Lesjak, INNOCAD Architecture CEO, and fashion designer Anastasia Su. The interdisciplinary team’s cooperation with specialist partners has led to creating product collections from concept through production in sphere of lighting, furniture, fashion and accessories. The issues as modularity, compatibility, flexibility and transformation are key in 13&9’s development of new products, in particular efforts are made to enable consumers to create individual uses for products that adapt to how they live. Since its beginning, 13&9 projects and products have been recognized with numerous awards and architectural publications world-wide.

Awards: LEAF Interior Design Award 2013 “overall winner“ and “public building of the year“ for Rolling Stones, 35th Annual Interior Awards of Contract Magazine 2014 for the same project. Nominations for the 2nd Annual Architizer A+ Awards 2014 and FX International Interior Design Awards 2013; iF Produkt Design Award 2014 for LOW LOUNGER & SIDE TABLE from LOW COLLECTION and finalist for the Interior Design‘s Best of Year Awards 2014 for ROCK LIGHT; Red Dot Award Product Design 2015 and A’ Design Award 2015 for DIAMOND SHADES.

Wever & Ducré

Tasty waffles and chocolates, prepared with love - these are Belgium’s claims to fame. Right? Well, that’s not all. For some years now, Belgium has also been famous for trendy luminaires. The mission of Wever & Ducré as a luminaire manufacturer is to provide such trendsetting lighting systems to discerning customers, helping them to create sophisticated spaces, provide better light, and improve their quality of life. And the company does it with a healthy dose of passion. Thanks to their modern designs, the brand’s luminaires not only look dazzling on the outside, they also have special qualities inside: the latest generation of LEDs. LEDs save both space and energy, making them a perfect solution for today’s world.

The company finds the main source of inspiration in the needs of its customers. This approach demands and encourages a full creative energy. The luminaries contain innovative technolo-gical features as well as time-tested materials and methods. Sure, Wever & Ducré is aware that they won’t turn the world inside out - but they aim to turn it on its head a bit. So they boldly and enthusiastically dive into new challenges, hoping to capture the imaginations of their customers.

More about

Wever & Ducré BVBAKwadestraat 153 - Bus 2.18800 Roeselare, [email protected]+32 51 622 650

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13&9 Design GmbHGrazbachgasse 65a8010 Graz, [email protected]+43 316 710324 139

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Photo credits: ROCK COLLECTION © Paul Ott

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Photo credits: ROCK COLLECTION at ÖBB Restaurant, Vienna © Paul Ott