8/13/2019 Press Rel Teens fleeing from Facebook Digital expert looks into the trend, sees opportunity for mobile messaging appsease - Teens Fleeing From Facebook,

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Press Release

Teens fleeing from FacebookDigital expert looks into the trend, sees opportunity for mobile

messaging apps

Facebook made a rather staggering confession during its Q3 earningscall recently. David Ebersman, Facebooks chief financial officer said,

We did see a decrease in daily users secifically among younger teens.We !anted to share this !ith you no! because !e get a lot of "uestionsabout it.#

$o a certain e%tent, the e%odus may have been brought about by moms,dads, titos &uncles' and titas &aunts' invading Facebook !alls ofteenagers and generally ( bursting their ersonal digital bubbles.

) Facebook country like the *hiliines may not have been safe from allthis diasora. +o, !hat are teens u to these days

-f you are on a smart hone, and robably !ouldnt !ant to broadcastthe daily haenings of your life to everyone in your feed, then you mustbe in one of the many messaging as out there, according to a recentreort from $he uardian.

)s social media users are clearly gro!ing tired of their conversationsbeing ublicly dislayed, various rivate communication services arestarting to take over. *ioneering this trend are fun mobile messagingservices like /akao$alk and We0hat that are giving birth to a ne! globaltrend of messaging latformi1ation. $he mobile messaging service, !hich

is used by 24 of the smarthone oulation in /orea, has not onlybecome the single largest social net!ork of record in its home country,but has leveraged this social net!ork and traffic to build a latform atoits messaging service. $he model has insired other layers around theglobe to follo! suit, and in markets like 5aan and 0hina, the industry is!itnessing henomenal gro!th of services of similar models such asWe0hat and 6iber.

$he fun, social yet rivate services are no! e%anding aggressivelyoutside of their resective territory into social7savvy markets like the*hiliines, and are rising to become some of the hottest as out on

market. $he "uestion at hand is this8 9o! soon !ill the *hiliines beable to en:oy the full benefits of a mobile messaging latform#The Fleishman-Hillard Global Network:lany 3 0steda0 3 tlanta 3 ustin 3 Bei5ing 3 Belin 3 Boston 3 Bussels 3 Calgay 3 C!alotte 3 C!icago 3 Cle6eland 3 7allas7etoit 3 7ulin 3 8dinug! 3 Fankut 3 uang:!ou 3 ;ong

8/13/2019 Press Rel Teens fleeing from Facebook Digital expert looks into the trend, sees opportunity for mobile messaging appsease - Teens Fleeing From Facebook,

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$he markets adotion of messaging as like /akao$alk, Whatsa,6iber is being driven by the combination of ease of use, convenience,rivacy, and uni"ue messaging otions such as gaming andemoticons;stickers 7 overall heightening ones mobile communicationse%erience,# says Don )nderson, +6* and Director of +7based interactions.#

While Facebook may be aroaching the crossroads of relevancy,articularly among teenagers, it is far from being the ne%t Friendster or>ysace.

Facebook still has its lace in social media as a one7to7many latform,but Facebooks future dominance !ill continue to be "uestioned as moredisrutive, mobile7enabled one7to7one communications technologiesenter the icture, and the e%eriences rovided by those technologies

are diversified,# e%lains )nderson.

-nevitably, messaging as !ill become another touch oint, andossible a crucial one for mobile transactions.

)nderson identifies ?iaomi, a 0hinese handset manufacturer, as alreadybeginning to e%eriment !ith messaging as as latforms for directsales, and consumers should e%ect more brands to follo!.

>essaging as !ill reach certain ubi"uity, and ut further ressure one%isting @old school social net!orks,# )nderson concludes.

Media Contact:

Ferdinand Aondoy)ccount Director B Digital +trategistFleishman79illard *te Ctd>obile 22.22GHGHHE7mail ferdinand.bondoyIfleishman.com

$!itter IFleishman*9-nstagram IFleishman*9Facebook !!!.facebook.com;Fleishman9illard>anila

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8/13/2019 Press Rel Teens fleeing from Facebook Digital expert looks into the trend, sees opportunity for mobile messaging appsease - Teens Fleeing From Facebook,

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