press red now, an interactive conversation with your tv viewers
TRANSCRIPT
Consumers are not listening anymore
Source: http://www.iirusa.com/upload/wysiwyg/M1805/IIR_M1805_Seaton.pdf
They can
choose, skip,
pause, search,
find,...
TV viewers are more and more in control
of their media consumption
Rethinking Marketing
Source :Google image
→ Need to create a multimedia
environment where customers can meet
and interact with the Brand.
But also gather customer’s reactions and feedback to improve the offer & the brand perception.
Interactive advertisingon television
So far, limited to SMS, IVR or by adding in the ads the company’s website URL .
What are the benefits
- for advertisers or content providers –
generated by the interactive technologies on IDTV ?
NEWNEW
Customizable TV interfaces
NEWNEW
- personalized design - Interactive- improved user
experience - intuitive browsing- Platform independent- traffic is measurable
Micropayment via IDTV subscription
Viewers can pay their participation to a TV contest or
voting program
NEWNEW
VTM “X-Factor”
Participating TV via Red Button
VTM “Mijn restaurant”
VTM “Op zoek naar Maria”Source : Paratel
NEWNEW
Viewers can fill in - easier and faster- their coordinates in interactive forms
Customers contact Database
Interactive viewers
need to fill in
Only Once
their contact data
via a simple form.
Source :Google image
So remember, please ...
Interactive Digital TV allows you now to...
- design flexible, creative & customized TV interfaces
- interact with relevant TV viewers- play “long form” advertising video on demand
- charge viewers for premium content- ask engaged viewers’s to leave their coordinates and prolonge the conversation
- monitor the interactivity
Thank you
Thierry Briers
Belgacom TVInteractive Services
Contact me [email protected]
Call me :
+32 2 205 51 82
Visit us :
www.belgacomtv.be