PRESS KIT

LE CHAMEAU BOOTS APPEAR THROUGHOUT THE HISTORY OF WELLINGTON BOOTS.

1950 | SAINT HUBERT First boot made in natural rubber with leather lining for maximum comfort in all seasons.

1958 | OCEANEFirst waders, designed for professional seamen, made of reinforced rubber for maximum strength and comfort.

1965 | ALEZANFirst riding boot, with rear zip designed for a close fit and easy movement.

1979 | VIERZONORDFirst boot made in natural rubber with neoprene lining, for maximum warmth.

1980 | BOTTE CHASSEURFirst rubber boot with zip for optimum fit and comfort.

1993 | NEPTUNEFirst waterproof rubber gaiter, adjustable at the leg: specifically adapted for seamen to maximise daily use whatever the weather.

1995 | FORESTIEREFirst security boot, designed in accordance with EN 345, for maximum protection.

1995 | CROCUSFirst garden clog, in natural rubber for comfortable gardening.

82, bd des Batignolles - 75017 Paris - FRANCETél. : +33 (0)1 53 42 35 35 / Fax : +33 (0)1 42 94 06 78Web : www.carrenoir.com

LE CHAMEAUCHA_08_1789_Logo30/04/2008

ÉQUIVALENCE PANTONES ÉQUIVALENCES QUADRI

PANTONE 5535 C CYAN 90% MAGENTA 10% JAUNE 80% NOIR 90%

PANTONE 871 C CYAN 20% MAGENTA 30% JAUNE 85% NOIR 10%

RÉSERVE BLANCHE RÉSERVE BLANCHECe fichier est un document d’exécution créé sur Illustrator version 10.

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THE HISTORY OF THE LE CHAMEAU BOOT

A rainy day in Cherbourg in 1927. A shoemaker. To the rear of the shop sits a man, his head on his worktable. The man is Claude Chamot. He is unaware that he is about to revolutionise the art of boot making.

An agricultural engineer, Claude Chamot spent his day to day life rubbing shoulders with people whose lives revolved around nature: farmers, growers and oyster breeders, alongside hunters and fishermen. Every day, he heard them complain of the discomfort caused by their lace-up boots, combat boots and other shoes, of them not being water-tight, of how quickly the soles wore down…

For them, he sets to work on a new type of sole. Intuitively, he tried the production of boots in natural rubber.He gave the prototypes to those around him: comfortable, hardwearing and flexible, everyone loved them.Little by little, the men of the region came to him for bespoke boots. The story of Le Chameau had begun.

The workshop at the back of Mrs Chamot’s would soon not be enough.

In 1939, off the back of this success, Claude Chamot acquired a workshop at Pont d’Ouilly, in Normandy. There, he started to produce his boots on a larger scale. His teams were given a single rule: that they must conform to the artisan method and exceptional expertise that were to ensure his good reputation.

Despite the war, his business continued to prosper. In 1949, Claude Chamot took the decision to open a new production site in Casablanca, Morocco, to develop his presence in the Maghreb (still a French Protectorate) and meet ever-growing demand. Because quality is one of the brand’s key values, here he employed Normandy-trained master boot makers.With a nod to the country, the extreme hard-wearing quality of the boots, their primary vocation in mind, the Chamot brand became Le Chameau.

En 1950, Claude Chamot created the talking point in the world of boot making, creating the Saint-Hubert: the first rubber boot with leather lining. Combining the know-how of the saddler and the master boot maker, the Saint-Hubert became the must-have for hunters, just as it is 60 years later.

Today, the manufacturing business opened half a century ago continues: this endurance bears witness to the never-ending enthusiasm for these unique products, constant both in their design and their production.

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LE CHAMEAU, MASTER BOOTMAKER WITH A UNIQUE EXPERTISE FOR MORE THAN 80 YEARS

Using unique manufacturing processes in combination with technical innovation, Le Chameau boots provide the link between design and tradition, for constant innovation in the boot making world.

A Le Chameau boot is craftsman’s knowledge combined with the rare mastery of a noble, authentic material: rubber.Sorted according to the evenness of its appearance and quality, the rubber goes through a rigorous selection process: only the most handsome natural rubber samples goes into the making of a Le Chameau boot.After selection, a whole series of steps follow, combining passion and perfection.

A Le Chameau boot is precise assembly tech-niques, passed from generation to generation. It is also a tale of men who, after a long and rigorous apprenticeship, are involved in each stage of production: handcrafted by a single master boot maker, each boot is truly unique.

A Le Chameau boot is a sign of innovation. Materials used are carefully selected for their qualities and characteristics: leather, fur, neoprene, Kevlar, Air Comfort membrane, nitrile rubber or iron filings… there are so many answers to the various consumer needs.Since the beginning, the house of Le Chameau has used new technical innovations to improve comfort, resistance and suppleness.

Aiming for excellence, its aim is also to evolve, adding to its collections to best respond to the needs of nature lovers who are demanding but faithful clients.With ten calf fittings and numerous leg lengths, some Le Chameau boots come close to made-to-measure!

MADE TO MEASURE Unique skills and exceptional expertise allow Le Chameau to meet the highest of standards. Every year, they produce personalised boots, changing the length, adjusting the calf fitting or sole, integrating an internal lift…What’s more, each boot with leather lining is made to measure.

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MANUFACTURING SECRETSThe manufacture of a boot is testimony to the know-how synonymous with perfection, passed on in the workshops.Each collection has its own personality, and each model hasits particularities. However, they all start in the same way, and all include the touches made so important by Mr Chamot.

The natural rubber is boiled for 50 minutes in a large trough (1) with a carefully chosen mixture of dyes, protective chemicals, oil and sulphur. Now a long, even, strip of coloured rubber, it is then laid out (2). It is then quickly cut and placed in the large sections of light-coloured cotton or thick blanks which will be used to mould the soles (3).

Before being passed on to the master boot makers, each shank, each reinforcement, each upper or zip is covered in latex to ensure that each part of the boot moulds during vulcanization.All of this is achieved without a single stitch or rivet, without anything to compromise on comfort or waterproofness.

At the same time, the rubber soles are moulded (4). In the cutting room, on the large cutting machines, pattern cutters make the linings (leather, jersey, neoprene, fur or fabric (5): these too are hand-covered in latex, so that they stick to the rubber (6).

Once all the pieces are ready, the master boot maker sets to work: precise and rapid movements are needed in this process, something would appear that seems almost magical to the uninitiated. With perfect dexterity, the master boot maker assembles the different parts of the boot: front reinforcements to the shank, bellows and straps, and finally the sole. The reinforced thickness is pinned, hammered and cut for a perfect finish.Nothing is left to chance, everything is the result of a long apprenticeship: the master boot maker becomes a master of arts.

Once the boots are assembled, they are placed in pairs in the autoclave and heated at more than 100 °C for some time, depending on the lining material. This is what is known as vulcanization (7).

Once vulcanized, the pairs are removed from the mould, and are taken to the finishing workshop (8): trimming, finishing, quality control and finally packaging to finish off this ancient craftsmanship.

QUALITY CONTROLIn keeping with Mr Chamot’s working philosophy, each worker looks after his or her own workstation, from one step of production to another, ensuring maximum quality. From one step to another, each piece of the boot is subject to visual quality tests as well as random fit tests.

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8

HUNTINGLike any true passion, hunting is demanding, and “just about” isn’t good enough. Since the early days, Le Chameau has designed boots that fit with lifestyle and its codes and its values.There are specific designs for the professionals: gamekeepers, woodsmen…

SAINT-HUBERT HERITAGEIn 1950, Claude Chamot combined saddler and boot making expertise together, creating an innovative boot that is now legendary: the SAINT-HUBERT. The first rubber boot lined with full-grain leather, recognisable by its curved upper, fit a sturdiness.More than ever, Le Chameau is synonymous with creativity.Today it is unequalled in hard-wearing qualities in bad weather and difficult terrain make it the dream boot for hunting, and a real benchmark in both quality and durability.Since its creation, the handcrafted SAINT-HUBERT has been known for its comfort and fit, available in ten calf circumferences and sixteen-foot sizes.While the spirit and the overall look of the boot remain the same, the SAINT-HUBERT HERITAGE, with its various high-quality finishes, continues the success of the SAINT HUBERT (leather trim on upper boot leg, sole with reinforced shank, double Kevlar rubber reinforcements, removable easy-clean insole, full-grain leather lining…).

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HORSE RIDINGMore than a sport, horse riding is an encounter – an encounter between man and his mount, an encounter of mutual respect.Since its creation, Le Chameau has offered the closest-fitting riding boots, so that harmony with the horse is absolute.

11

“MADE IN FRANCE”An expression of true art de vivre, Le Chameau relies on 100% French expertise, techniques inherited from the Normandy master boot makers, supported and updated by the internal R&D team, as well as on superb materials and technical skills.Each year, more than 350,000 boots are produced in France and Morocco. All of the leather-lined made-to-measure boots produced using saddlery skills, have been made at the original Pont d’Ouilly factory since 1927.In 2010, the French Ministry of the Economy, Industry and Employment acknowledged this unique expertise, designating the house of Le Chameau an “Entreprise du Patrimoine Vivant”, designed to highlight French businesses using excellent traditional and industrial skills.

ALEZAN PRESTIGE ZIPPEERiding boot with back zip, a waterproof gusset, full-grain leather lining for maximum comfort. The ALEZAN boot boasts a mono material sole with diamond-shaped point grip and a heel designed to pull out of the stirrup with ease. It is available in a choice of 10 calf fittings and cavalier cut. Combining elegance with practicality, it is testament to the know-how of the house of Le Chameau.A boot created for horse riding, designed to feel the smallest of movements.

ANGLINGPatience and attention to detail are the key words: angling is above all a state of mind. Since its creation, Le Chameau has created boots for amateur and professional anglers alike.

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THE SOLE, ACCORDING TO LE CHAMEAUBecause the finishes are part of the very excellence of its products, Le Chameau thinks of every little detail, as is the case with the sole. The sole is an integral part of these high standards: designed by the in-house R&D teams, it is made of mono or bi-density rubber, depending on the use of the boot.The type of grip is chosen according to user requirements. Each range has its own sole, as each range is designed for a specific use. 15 different soles have been created to meet the different requirements for comfort, stability, and grip strength…

DELTA LIMAILLEThe DELTA LIMAILLE is specially designed for fishing in rivers and streams. This thighboot contains a jersey lining for greater insulation and ease. Grip specifically designed for river fishing: iron filings are used for maximum grip. The DELTA LIMAILLE offers superior comfort and waterproofing.

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THE SEAEver unpredictable, the sea is the site for a multitude of surprises. Wild, it lives for the moment. For anyone working with the sea, whether daily or occasionally, Le Chameau has the perfect boot.Because they are ruled by the tides, because the sea is their tool, Le Chameau also offers boots specifically designed for professionals (oyster farmers, fishermen, coastguards, etc.).

NEPTUNEDesigned in collaboration with experienced sailors, NEPTUNE is a unique boot. Made with an integrated gaiter to prevent water from going up the leg, it offers easy removal thanks to the rear mesh.Its 3mm neoprene lining is particularly adapted for cold weather. The non-stain, anti-slip “flat” sole is equiped with suction cups and allows you to move with confidence.

OCEANEThe OCEANE professional thighboot has several supports for maximum resistance. Jersey lining provides comfortable wear. The OCEANE thigh boot has an Ostrea bi-density sole that is hard-wearing to abrasion with a special grip that is perfectly adapted for the sea.

UNIQUE LININGSLe Chameau has been working with the best materials, whether natural or technical, for many years. These materials are chosen for their properties when combined with Rubber.Depending on the intended use of the boot, the lining will be primarily leather, jersey, synthetic fur or neoprene.

Chosen for its suppleness, hard wearing and its capacity of absorption and desorption, the LEATHER used in Le Chameau boots is French full-grain calf leather, and comes straight from the tannery. It offers comfort like no other, enveloping the foot. Specific treatments are applied to the leather linings to maintain the suppleness, even when wet: it is the lining for all “four seasons”.Combined with the rubber, JERSEY is used to make “mid-season” linings. This fabric, which is 50% cotton and 50% synthetic, is known for its comfort and resistance to friction.SYNTHETIC FUR offers excellent protection in average winter conditions, and offers unrivalled style and comfort.Le Chameau is the first brand to use micro bubble neoprene, used for its excellent temperature resistance (up to -25 degrees) and its elasticity. It has obviously been chosen for boots designed for use in low temperatures.

Other materials are recent additions to Le Chameau boots, particularly KEVLAR, a particularly hardwearing and elastic fibre, or AIR COMFORT membranes used for ventilation. Micro-regulating, breathable and hard-wearing, this material was patterned in 2007 by Le Chameau. It allows air to be constantly placed between foot and boot, keeping the foot dry. Another example of the way Le Chameau respects absolute comfort.

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THE ART OF COUNTRY LIVINGSynonymous with well-being and authenticity, country living has never been so trendy! For anyone spending their day to day life in the country, Le Chameau has reinvented their classic boot and offers something totally current… even urbanites will want them! At the same time, Le Chameau continues to produce products specifically for farmers, offering comfort and resistance for those working outdoors.

VIERZON LADYThe VIERZON LADY is a perfect example of how Le Chameau marries fashion with the every day. VIERZON LADY is a rain boot, available in several striking and trendy colours, without compromising on the quality so essential to le Chameau: fully adjustable, it offers an adjustable gusset and strap, while its notched bi-density non-slip sole responds to any requirements.

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TRUE COLOUR EXPERTISERubber is a natural product whose colour may vary slightly depending on production methods, weather conditions and harvesting conditions for the latex. Its natural colour resembles honey, but each batch is thoroughly tested and regulated, in order to obtain the famous Le Chameau colours.Le Chameau is the master of colouring natural rubber. All colours depend on the specific rubber recopies used for the boot type. Each dye is carefully adjusted according to boot type, use and desired effect: simple, sober colours for open-air activities (fishing, hunting etc.), energetic, eclectic colours for the fashion-savvy… even certain hues, such as the Verizon green or Saint-Hubert brown are now so emblematic they have become the reference points for the industry’s colour range.

COUNTRY ALL TRACKS With COUNTRY ALL TRACKS, a traditional boot with a trimmed upper, Le Chameau proves once again that it is able to produce multi-use boots, at home as well as in the garden or country.

PICARDIEWith leather lining, a curved and reinforced upper and robust strong grip sole, the PICARDIE boot combines comfort and strength in a work boot.

LE CHAMEAU IN FIGURES

350,000 PAIRS OF BOOTS,

2000 PAIRS OF MOULDS allowing us to handcraft perfect fitting boots,

300 EMPLOYEES,

250 TONS of natural rubber processed each year,

150 MANUAL OPERATIONS done in a precise order to put a boot together,

90 AVAILABLE boot references,

50 RUBBER mixtures, depending on product,

25 AVAILABLE shoe references,

20 COLOURS from classic olive green, chocolate, black or navy, to the trendy red, mango, gold or platinum,

15 SOLES adapted for different uses,

10 CALF SIZES available for made-to measure boots.

9 RANGES including hunting, country, fashion horse riding, garden, sea, angling, agriculture and security,

9 MONTHS of training to turn an apprentice into a master boot maker.

Today, Le Chameau is one of the biggest names in rubber boots. Using its market expertise, it has developed a whole range of textiles and shoes to clothe its customers from head to toe.

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NATURE’S LEGACYLe Chameau has been manufacturing premium quality, handmade boots since 1927. Steeped in tradition and yet at the forefront of technology, they have earned areputation for excellence.Our boots, shoes and clothing have been designed for country men and women, whether they are passionate about shooting, fishing, riding or simply enjoy being out in the countryside. By using only the highest quality, natural materials, they have created products which not only meet the demands of the outdoors, but are a pleasure to wear, no matter how demanding the conditions.Timeless, elegant design; excellent workmanship and technologically advanced linings and fabrics, all combine to give you clothing and footwear you can have the utmost confidence in.

82, bd des Batignolles - 75017 Paris - FRANCETél. : +33 (0)1 53 42 35 35 / Fax : +33 (0)1 42 94 06 78Web : www.carrenoir.com

LE CHAMEAUCHA_08_1789_Logo30/04/2008

ÉQUIVALENCE PANTONES ÉQUIVALENCES QUADRI

PANTONE 5535 C CYAN 90% MAGENTA 10% JAUNE 80% NOIR 90%

PANTONE 871 C CYAN 20% MAGENTA 30% JAUNE 85% NOIR 10%

RÉSERVE BLANCHE RÉSERVE BLANCHECe fichier est un document d’exécution créé sur Illustrator version 10.

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