press kit - july 2016

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Press K(n)it baby and children clothes hand-knitted with love by grannies stand 316-MARKET - Kleine Fabriek

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Mamie et Moi, the Luxembourgish brand specialised in knitwears hand-made by local grannies !

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Press K(n)it

baby and children clothes hand-knitted with love by grannies

stand 316-MARKET - Kleine Fabriek

Imagine a group of women from 45 to 90 years old living in france and luxembourg who lovenothing more than to knit for others. But what if they don’t have anyone to knit for andtheir wardrobes are already full of knitwear nobody is going to wear?

One day these women get to know each other thanks to “Mamie et Moi”- Mamie in frenchmeans "granny"-They are proud to be a part of it, as here they can not only knit as theirhearts desire but also socialise with other grannies . They are happy to see that more and morepeople appreciate the beauty of this ancient handicraft.

The idea behind Mamie et Moi is to let the grannies’ passion for knitting, high quality wooland beautiful patterns become ethically produced fashion that finds their new owners.Thanks to our initiative, these knitting grannies earn a small complement to their income ,stay social, and active.

You can also become a part of our story: by buying knitwear from Mamie et Moi you not onlysupport our grannies but also encourage an economic model based on human relationships;and most importantly, you are choosing an ethically produced, quality product.

A network of knitting grannies is born in Luxembourg.

The Mamie et Moi collection echoes a rediscovered childhood; unique creations in timelessfashion with resolutely modern detailing.

our layette collection for 0-6 month-olds Our Grannies know a lot about bringing up babies, so every item in our Baby Collection isknitted in pastel colours with a 100% merino superwash yarn that is perfect forkeeping a newborn warm : bonnets, booties, cardigans, bloomers, long pants, blankets . . .every piece is hand-knitted with love and care by one or several of our grannies. Thiscollection includes different layette sets : matching booties and bonnet or blanket andteddy bear, a perfect birth gift for both girls and boys.

And also a collection for 1-4 year-oldsFor this summer, an exclusive line of light grey cotton and bamboo jerseys, with epaulettesand neon detailing !

details and finishing touchesOur grannies pay a great deal of attention to the finishing touches and our team double-checks every piece with them. We use yellow neon thread to attach our natural wood buttons.Last but not least, Mamie et moi's packaging is made with cardboard in order to limit ourecological footprint.

Mamie's products

Mamie's Creations

Spring Summer ...Our summer collection is fashioned from a mix of natural fibres: 30% cottonet 70% bamboo. This especially light, soft material can even be worn next tothe skin.

As to the colours, we’ve chosen to highlight a pure white and a luminouscloud grey as dominant colours, accented with colourful motifs inspired by60s hippy-chic.

Our rompers come with rainbow patches, our cardigans with fluffy cloudswhich can be mixed and matched at your pleasure; Jumpers with epaulettes, A mini campervan for little hands to squeeze, a decorative cactus.

Fall Winter ...

Our winter models are both warm and long-lasting due to our use of 100% wool -no synthetic fibres are used!

Our blankets and our stuffed bears are knitted and crocheted with Certified Organicworsted virgin wool, whereas other items are created from 100% italian merino.

Based on simple patterns, our Grannies dream up comfortable, delicate knittedarticles. The layette set is demure, knit in vintage pastel shades.For ages 18 months and up, we sew the buttons on with a splash of tangy-colouredthread (coral pink, lemongrass, turquoise, grass). Fine finishing details give acheeky, jolly look to these revisited fundamentals.

Our knits have a soul and a story, written by our “Knitting Grannies!”

some of our Fall Winter pieces for boys ...

Adriano Duo bonnet and booties45 euros

Paulo Short Hooded Jacket, peacock blue 1 to 4 years old - 73 euros

Luciano Set cardigan and long pant3-6m - 80 euros

Two-toned mittens, hat and scarf in alpaca and wool- 1 to 4 years old - 30 to 35 euros

some of our Fall Winter pieces for girls ...

Juliette Duo bonnet and booties 45 euros

Colette Set blanket + matching bonnet & booties150 euros

Juliette Set cardigan and bloomer 3-6 m - 65 euros

baby mittens with pompons25 euros

Two-toned mittens, hat and cowl in alpaca and wool- 1 to 4 years old - 30 to 35 euros

some of our spring summer pieces ...

Mini campervan 35 euros

Lucien romper3 to 18 months old - 50 euros

Lucy romper3 to 18 months old - 50 euros

Raphael Cardigan3 to 18 months old - 50 euros

knitted or crocheted cactus15 to 30 euros

our knitting grannies / our commitment

There are over 25 women in Mamie et Moi's knitting network in Luxembourg and the Eastof France.Come and meet Renee, Madeleine, Ginette and all the others on www.mamieetmoi.com

As people go through their lives, they accumulate a wealth of experience, knowledge,skills, memories, wisdom and creativity. Encouraging productive ageing enables thiswealth, in its fullest definition, to be shared throughout our society. Having somethingvaluable to give makes people feel useful, connected and younger . It also helps to breachthe common belief that condemns the elderly to be a burden for the younger generations.Either way, retirement shouldn't lose its essence of just returns for a life well lived.

Mamie et Moi therefore advocates the case for local and "soft" economic initiatives basedon inspirational activities in which older people can engage according to their skillsand physical conditions. We believe the power of these local efforts will act as a sort of"acupunture" treatment to support values of a more human economy and to reinforceconnections among generations.

mamie et moi awards and label

where to find us on our website and e-shop :www.mamieetmoi.com

and also :

- luxembourg house2 Rue de l'Eau, 1449 LuxembourgPhone: (+352) 26 26 26 27-little fox2 Arelerstrooss, 8552 Uewerpallen,LuxembourgPhone: (+352) 23 64 43 76-Mamoon143-147, route d'ArlonL-8009 Strassen, LuxembourgPhone: (+352) 26 31 10 70 -eisepicerie2, rue du Knapp, Soleuvre, luxembourgPhone: (+352) 26 59 44 23

- pipelettes et galopins190 rue de Linthout - 1040 Bruxelles, belgiumPhone: (+ 32) 471 24 89 43

where to find us

stand 316

PRESS CONTACT :Camille [email protected]+352 691 82 25 11

[email protected]

Our new postal addressMamie et moi34 rue du VergerL-2665 luxembourg

Photo Credits :Anna Moller Photography,Gwenaelle Villiaume,Mamie et MoiIllustrations : Alix Tertrais

Download this Pressbook onwww.issuu.com / mamie et moi