Press Kit

2014

1. About Us (Page 1) a. Our Mission b. Our Story c. Key Milestones d. Location Snapshot

2. The CorePower Yoga Team (Page 4) a. Trevor Tice – Founder & CEO b. Chad Kilpatrick – President & CFO c.KariAment–ChiefOperatingOfficer

3.WhatMakesUsDifferent (Page 6) a. Culture b. Classes c.ClassBenefits d. Studio Heat e. Frequency f. Teacher Training

4. Our Studios (Page 10) a. Studio Building Design b. Green Building Initiatives

5. About the Trademark (Page 11)

6.ContactUs (Page 12)

Index

1

OurMission

Share our authentic passion for yoga and healthy living to inspire everyone to live their most extraordinary life.

Our Story

When a serious climbing accident left him with six permanent screws in his shattered ankle,CorePowerYogaFounderandCEOTrevorTiceexperiencedfirst-handthetransformationalbenefitsofyoga.AnavidoutdoorsmanfromTelluride,CO,Trevorwas left searching for an exercise to replace the running, climbing and other physically challenging activities that were no longer accessible to him. He found yoga, and was hooked.

Traveling for his technology business, Trevor practiced a variety of yoga disciplines at yoga studios across the country and found an opportunity to make yoga dynamic, challenging and convenient.

In2002,TrevoropenedthefirstCorePowerYogastudioonGrantStreetindowntownDenver,CO,offeringaproprietaryformofathletic,heatedyogainmodern,welcomingandspa-likestudios.

With six teachers, including Trevor, teaching four classes per day, it took several arduousmonthsbeforeclassesbegantofillup.Buttheydid.Anditwasn’tlongbefore people were talking about this new yoga.

About Us

2

KeyMilestones

2002: CorePower Yoga (CPY) opens firststudioonGrantStreetin Denver, Colorado.

2004: Within Colorado, CPY acquires the South Boulder, Cherry Hills and Broadway studios and opens two studios in Colorado Springs. First CPY studio in Portland, OR opens.

ThefirstCPYPowerTeacherTrainingheld at the Grant Street studio in Denver with nearly 30 participants. SomeofthesefirstTeacherTraininggraduates are directors, regional managers and studio managers today.

2005: With a few establishing studios in Colorado,CPYopensitsfirststudioinMinneapolis.

2006: CPY happily spreads yoga love to California with the Point Loma Studio in San Diego. Minnesota opens two more studios: St. Louis Park and St. Paul.

2007: CPY introduces The Nutrition Program in Denver, providing yoga students with a supportive yogic cleanse and the tools to understand how eating habits can fuel their yoga practice and their life.

Studio growth in Colorado more than doubles with the addition of Ft. Collins, Broomfield,StapletonandParker.

2008: CPY’sfirstChicagostudioopensinSouth Loop. Additionally the second Portland (SE) studio opens, as well as six more studios in California, Colorado and Minnesota.

2009: Teacher Training and Lifestyle Program offeringscontinuetoexpandinall CPY markets.

2010: CPY makes its debut in Los Angeles with the Sherman Oaks studio. Illinois continues to grow with six more studios, California with three and Minnesota with two. Boulder and Denver each add one.

2011: BerkeleybecomesthefirststudiointheBay Area. By the end of the year, there arefifty-eightstudiosinfivestates. Colorado Business Magazine recognizes CPY as Top Company in Colorado. CPY also makes the Inc 500/5000listforthefirsttime.

2012: This year marks the most regional expansion CPY has ever experienced, with openings in Honolulu, Seattle, Austin, and Bethesda. Additionally, CPY introduces its brand new Headquarters and Flagship Studio in the Highlands neighborhood of Denver.

CPYalsocelebratesits10-yearanniversary.‘ExtraordinaryMoments’underlines student appreciation nights in all studios, special charity events, and a leadership summit in Denver with all studio managers. The Inc 500/5000 list recognizes CPY for the second year.

2013: CPY opened 22 studios in 7 states, includingfirststudiosinnewmarketsof Cambridge (MA), Georgetown (Washington D.C.), Santa Barbara (CA), and Salt Lake City (UT). The Los Angeles region triples in size.

CPY secured investment from Catterton Partners, the leading consumer-focusedprivateequityfirm.

About Us

3

LocationSnapshot

As of December 2013

Studios: 92 across 12 states

Instructors: 1800

CPY Location Legend

Existing States

2013 New States

Current Markets

90 StudiosUpdated as of 11/26/13

Denver / Boulder / Co. Springs22 Studios

Salt Lake City2 Studios

Austin2 Studios

Seattle4 Studios

Washington D.C3 Studios

Boston2 Studios

Minneapolis - St. Paul11 Studios

Chicago19 Studios

Portland2 Studios

San Diego11 Studios

Orange County5 Studios

Los Angeles6 Studios

Santa Barbara1 Studio

Berkeley1 Studio

Honolulu1 Studio

About Us

4

The CorePower Yoga Team

CPYemployeesarepassionateabouthealth,yogaandthemind-bodyconnectioncreated by the CPY practice. Our studio managers started as students who completed CorePowerYoga’sTeacherTrainingProgramandwereinspiredtobecomemoreinvolved. Our regional managers and directors were once studio managers, and our corporate team is comprised of dedicated yoga practitioners and teachers. Meet a few of the key people…

TrevorTice,Founder&CEO

Anunlikelycandidateforowningyogastudios,TrevoropenedthefirstCPYinDenver,COin2002,andfilledanicheinanemergingyogamarket.Hisgoal?Createanempoweringandhealth-focusedenvironmentwhereindividualsarenotboundbyconventional ideas about the limits of body and mind.

Prior to CorePower Yoga, Trevor owned TechPartners International, a $60 million dollar ITcompanyhesoldtoapublicUKfirmin2001.HereceivedadegreeinBusinessfromthe University of Colorado, and serves on the Board of Directors for MindBody Online and BridgeView IT. He is a member of the Young Presidents Organization and received the Ernst & Young Entrepreneur Of The Year® 2010 Award in the Retail & Consumer Products category in the Rocky Mountain region. In 2011, Trevor and CPY received the ACG Emerging Corporate Growth Award, an honor given to companies with annual sales less than $100 million that have demonstrated steady growth for three consecutive years.

A believer in giving back, Trevor formed CPY Cares, which leverages the generosity of the CPY community to support a myriad of philanthropic causes. Trevor tackles challenges with a “yes, we can – go do it” approach, encouraging all employees to explore new ideas. A dedicated yoga practitioner and teacher, he visits at least one CPY studio every day, providing positive feedback to instructors and managers.

5

ChadKilpatrick,President&CFO

ChadjoinedtheCPYexecutiveteaminNovember2011andbringsoverfifteenyearsoffinanceandaccountingexperienceinthehealthandwellnessindustry.

Chad spent over nine years with Gaiam, Inc., a publically traded health and wellness consumerproductscompanywithsignificantpresenceintheyogaindustry.Hisleadershipexperienceincludesmergersandacquisitions,corporatefinance,investorrelations,strategicfinancialplanningandanalysis,SECreportingandcomplianceandinternationaltaxplanning.Chad’stransactionexperienceincludesthesuccessfulexecution of a $55 million IPO in 2008 in addition to the acquisition and integration of several other privately held companies in the health and wellness space.

ChadspentthefirstsixyearsofhiscareerwiththepublicaccountingfirmofErnst&YoungLLPspecializinginthehealthcareandbiotechnologysectorsandisaCertifiedPublic Accountant in the State of Colorado. He is a proud alumnus of the University of Colorado at Boulder and enjoys golf, basketball, hiking, yoga and an occasional run in his spare time.

KariAment,ChiefOperatingOfficer

Kari came to CPY in 2008 with over 14 years of media and sales management experience.She’sbeeninstrumentalinthedesignanddevelopmentofaformalizedcontinuing education program for CPY teachers, including enrollment optimization of trainings and lifestyle programs. She is passionate about developing leaders and creating world class customer experiences that facilitate meaningful change and growth.

Kari’syogapracticebeganyearsago,andhersacredpracticetimebecamethecatalyst for making a major career change to one that is now in true harmony with her passion for business, yoga, and service to others. Kari is devoted to CPY, the students it serves, and the lives that it transforms.

InhersparetimeyoucanfindKariteachingandpracticingyoga,hangingwithherfamily, or rooting her kids on in one of their many activities.

The CorePower Yoga Team

6

Culture

CorePower Yoga strives to make yoga accessible to everyone through a variety of yoga styles for all levels, convenient class times and numerous studio locations. CPY’suniquestyleofpoweryogaisphysicallychallengingandcombinesenergy,music,movementandheattocreateaone-of-a-kindworkout.CPYiscommittedto excellence in customer experience and building authentic connections with its community. CPY instructors are warm and welcoming to make each student feel at home,andthebeautifulstudiosareequippedwithspa-likeamenitiesenablingstudentsto squeeze yoga into their busy days. The CPY experience is consistent no matter the studio, the city, or the instructor.

Classes

Drawingfrommanydifferentstyles,CPY’sclassesencompassawidevarietyofasanas,orposes,andaretaughtbycertifiedyogainstructors.CPYstrengthens,balances,detoxifiesandexhilaratesthebodyandmind.CPYclasseswillhaveyoumoving,breathingandsweating.Nomatteryourage,strengthorflexibilitylevel,CPYhas a yoga class to meet students wherever they are. CPY class styles include:

CorePowerYoga(levelsC1,C1.5,C2,C3)–CPY’sproprietaryheatedPowerVinyasaclassesincorporateaflowofsequencedasanasthatfocusonbuildingandengagingcore strength to eventually support students in more advanced postures.

Hot Yoga – Like traditional Hot Yoga, classes encompass a series of 26 postures performed in a precise order, set to music, in a heated room. This class systematically works the entire body.

HotPowerFusion – Classes are a blend of the powerful elements of Hot Yoga and Power Yoga. It combines the meditative and detoxifying qualities of Hot Yoga with the intensity of Power Yoga. Classes focus on opening the shoulders, hips and spine as well as strengthening core and upper body.

YogaSculpt – Free weights are added to the CorePower Yoga 2 (C2) sequence creating resistance and intensifying each pose. Classes are designed to tone and sculpt every major muscle group.

WhatMakesUsDifferent

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ClassBenefits PhysicalBenefits: •Increasestrength,balance&flexibility •Increaseenergy&vitality •Weightloss •Cross-trainforotherathleticpursuits

EmotionalBenefits: •Reducestress •Increaseself-confidence •Connectmoredeeplywithlovedonesandyourcommunity •Gainastrongersenseofself •Increasesenseofcalm •Improvementalfocus

Studio Heat The majority of CorePower Yoga classes are taught in heated yoga rooms. The heat helpsstretchmusclefibersandtendonsandaidsininjuryprevention.Dependingonthe class, room temperatures average between 85 and 105 degrees.

Benefitsofpracticinginaheatedyogaroom: •Eliminatetoxinsfromyourbodythroughsweat •Increaseyourheartrateforaddedchallenge •Enhancemetabolismtopromoteweightloss •Increasecirculationforanefficient,cardiovasculartotal-bodyworkout

WhatMakesUsDifferent

8

FrequentlyAskedQuestions

CanbeginnersattendCorePowerYogaclasses? Yes. We welcome all levels and abilities. We recommend all beginners start with a CorePower Yoga Level One class (C1). This Power Vinyasa class is unheated and allowsthebeginnertoexperienceacommonCorePowerYogaflow.Werecommendabeginnertake5-10CorePowerYogaLevelOneclassesbeforemovingontootherCorePower Yoga classes; however, we encourage you to listen to your body and move on when you feel ready.

IsCorePowerYogaacardiovascularworkout? Thepracticeofmovingwithbreathsystematicallyflushestheinternalorgansofthebody. In CorePower Yoga, the cardiovascular system becomes stimulated. Blood starts moving faster through the body and you are breathing deeply at the same time. This combination causes the blood to become oxygenated to aerobic levels.

Doyouhavetobeflexibletopracticeyoga? No.“Ican’tdoyogabecauseI’mnotflexible”isthenumberonemisconceptionaboutyogaamongnon-practitioners.Whilestartingayogapracticecanseemintimidating,yogareallyisforeveryone.Youmaynotbeflexiblewhenyoustart,butpracticingyogawillincreaseyourflexibility.Yogalengthensandexpandsourmusclesandrelievestoxins that build up from the repetitive motions we put our body through during other types of exercises and activities, such as running, lifting weights or playing sports. Yoga is the best counterbalance to these stresses from other areas of your life.

WhatMakesUsDifferent

9

TeacherTraining

CPYoffersanurturingteamenvironmentinwhichtogrowandevolveasteachersandasindividuals.CorePowerYoga’shighlytrainedandcertifiedteachertrainingleadershave been training instructors to teach yoga since 2002 and have set up thousands ofyogainstructorsforsuccessinthefieldofteachingyoga.CorePowerYogaoffersPower Yoga, Hot Yoga & Hot Power Fusion and Yoga Sculpt Teacher Training Programs as well as Extensions and Level Two Power Teacher Training.

Additionally,CorePowerYogaoffersLifestyleProgramstoofferCPYstudentscrosstraining opportunities and other ways to advance their practice. Programs include somethingforeveryone:BootCampthatboostsfitnessandmetabolism,theWellnessCleansethatteacheslong-termhealthyeatingandliving,andYogiTrainingwhichdeepens and enhances your yoga practice.

WhatMakesUsDifferent

“CorePower Yoga Teacher Training changed my life. It changed the way I practice yoga on and off the mat and I would recommend this program to everyone. Even if you’re not interested in becoming an instructor, the information and guidance given during the program is unbeatable and incredibly beneficial to being a great yogi.”

10

StudioBuildingDesign

CPYstudiosrangeinsizefromonetofourroompracticestudios.Theclimate-controlledenvironmentsutilizethelatesttechnologytoefficientlyheatandmaintaintheyogapracticerooms.Eachstudioisvisuallymodernandhasspa-likeamenitiesincluding changing rooms with showers and private lockers. Additionally, all studios featureafullretailboutiqueshowcasingmen’s&women’sactivewearandaccessoriesfor all yoga and lifestyle needs.

GreenBuildingInitiatives

CorePowerYoga’sbuildinganddesignmissionistocreatespacesthatimprovethequalityofourstudents’lives.

WaterConservation •Automatedfaucets •“SuperFlush”toiletssave.72gallonsofwaterperflushcomparedto standard toilets •CertifiedbytheGREENGUARDandGREENSEALEnvironmentalInstitutes

EnergyEfficiency •CPYadherestoallstatepoliciesdictatingenergyefficiencyin commercial buildings •PerTitle24inCalifornia,CPYusesnomorethan100wattsofenergyper square foot

Paint •BenjaminMooreNaturapaintcontainszeroVolatileOrganicCompounds(VOC’s) in the base paint or colorant and is virtually odorless •CertifiedbytheGREENGUARDandGREENSEALEnvironmentalInstitutes

Carpeting •ModularInterfacecarpetingcontainsover35%post-consumerrecycledcontent andmeetstheLEEDrequirementforlow-emittingcriteria,makingita climate-neutralproduct •CertifiedbytheGREENGUARDEnvironmentalInstitute

StudioFlooring •Lonsealflooringinouryogastudiosismanufacturedwithover40% recycledmaterial,reducesVOCemissionsby80–90%andisinherently anti-microbialandanti-bacterial •CertifiedbytheGREENGUARDEnvironmentalInstitute

Our Studios

11

About the Trademark

WeareCorePowerYoga(CPY). That’sCorePower,oneword,capitalC,capitalP.TheYinYogaiscapitalizedtoo and there is a space between CorePower and Yoga. After mentioning CorePower Yoga in all its fullness, feel free to shorten our name to CPY. That’scapitalC,capitalPandcapitalY.

Wearenot: Corepower

corepower

Core Power

Core Power Yoga

core power yoga

Corepoweryoga

corepoweryoga

Just CorePower Yoga.

Namaste.

Trademark

12

CorePowerYogaHeadquarters

2434 West Caithness Place | Denver, CO 80211

303-863-9642|corepoweryoga.com

ContactUs

“I enjoy CPY immensely and am always recommending the studio to friends, family, classmates and coworkers. From the studio cleanliness, the music, the candlelight classes, the personal attention, the warm and welcoming instructors and the consistently excellent classes, I will be a member for life.”