press kit - blackwood™ for men€¦ · blackwood™ for men launches at cosmoprof north america...

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PRESS KIT

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3 BRAND OVERVIEW

5 PRESS COVERAGE

41 PRESS RELEASES

44 SOCIAL MEDIA ADS

48 INFLUENCERS/ SOCIAL MEDIA MENTIONS

81 CONTACT INFORMATION

CONTENTS

33

BRAND OVERVIEW

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Blackwood™ For Men is a revolutionary men’s grooming and lifestyle brand dedicated to redefining and elevating the essence of the modern gentleman. The premium line was designed to offer the modern man access to the finest grooming products at accessible prices.

The high-end collection includes hair, face and body products that redefine expectations by combining high-quality ergonomic packaging, advanced technology from Japan, premium botanicals and style enhancements.

Product Offering Includes:

HAIRActive Man Daily ShampooActive Man Daily ConditionerHyrdoBlast Moisturizing ShampooHydroBlast Moisturizing ConditionerHair HydratorBioFuse Hair Sculpting Gel

FACEX-Punge Foaming Face WashCooling Clay Facial WashBioNutrient Foaming Face Wash

BODYPure Moisture Body Wash

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PRESS COVERAGE

PRESS COVERAGE

BLACKWOOD PRESS KIT | 6

BehindTheLook.com JULY 16, 2017UVPM: 35,000

https://behindthelook.com.au/news/2017/7/14/latest-in-mens-grooming-must-have-products-to-look-and-feel-your-best


BehindTheChair.com JULY 12, 2017UVPM: 144,590

https://behindthechair.com/roundups/men-will-love-7-products/


TheReviewWire.com JUNE 12, 2017UVPM: 186,000

http://thereviewwire.com/2017/06/12/fathers-day-gift-guide-2017/


InTouchRugby.com JUNE 12, 2017UVPM: 87,390

http://www.intouchrugby.com/magazine/unsure-what-to-get-dad-for-fa-thers-day-save-yourself-from-the/


RealGuysWear.com JUNE 5, 2017UVPM: 70,650

http://realguyswear.com/blackwood/


UrbanMilan.com JUNE 2017UVPM: 38,325

http://www.urbanmilan.com/fdg-hair-care.html


TheFashionSpot.com JUNE 2017UVPM: 2,600,000

http://www.urbanmilan.com/fdg-hair-care.html


Essence JUNE, 2017UVPM: 1,061,622CIRCULATION: 1,061,622IMPRESSIONS: 3,184,866


BeautyStoreBusiness.com MAY 16, 2017UVPM: 25,600


Happi.com APRIL 25, 2017UVPM: 115,170

http://www.happi.com/contents/view_break-ing-news/2017-04-25/blackwood-for-men-arrives-at-ulta


EdgeMediaNetwork.com APRIL 20, 2017UVPM: 253,400

http://phoenix.edgemedianetwork.com/style/grooming/news/213471/shower_power:_8_must-haves_to_keep_clean


BeautyFashionFragrance.com APRIL 17, 2017UVPM: 21,868

http://beautyfashionfragrance.com/premium-mens-grooming-line-black-wood-men-launches-ulta-beauty-stores-nationwide/


Beauty Store Business APRIL 2017CIRCULATION: 16,318IMPRESSIONS: 48,954


EDGE APRIL 2017CIRCULATION: 151,385IMPRESSIONS: 454,155


Livingly.com MARCH 13, 2017UVPM: 4,600,000

http://www.livingly.com/Ways+to+Get+Your+Groom+Involved+in+Wed-ding+Planning/articles/TPACCgsUfxh/Pamper+Him+Too


InTouchRugby.com FEBRUARY 15, 2017UVPM: 87,390

http://www.intouchrugby.com/magazine/valentines-day-7/


BehindTheLook.com JANUARY 2, 2017UVPM: 35,000

https://behindthelook.com.au/news/2016/12/24/last-minuite-hoiliday-gifts-for-men-and-women


American Spa JANUARY 2017CIRCULATION: 28,151IMPRESSIONS: 84,453


Beauty Store Business JANUARY 2017CIRCULATION: 16,318


BeautyStoreBusiness.com DECEMBER 2, 2016UVPM: 16,284

http://beautystorebusiness.com/blackwood-men-cooling-clay-facial-wash


Las Vegas Magazine DECEMBER 2016CIRCULATION: 143,017IMPRESSIONS: 429,051


BIR Magazine DECEMBER 2016CIRCULATION: 3,000IMPRESSIONS: 9,000


MAN Magazine NOVEMBER 29, 2016 CIRCULATION: 109,980IMPRESSIONS: 329,940


FocusOnHair.com NOVEMBER 28, 2016UVPM: 95,800

http://focusonhair.com/article/holiday-gift-guide-2016


MikeMuellner.com NOVEMBER 23, 2016 http://www.mikemuellner.com/2016/11/blackwood-for-men.html


WorldBrideMagazine.com NOVEMBER 7, 2016 UVPM: 1,400,000

http://worldbridemagazine.com/13133/dapper-man-male-grooming-skincare/


DaySpa Magazine OCTOBER 2016CIRCULATION: 29,357IMPRESSIONS: 88,071


TheDieLine.com SEPTEMBER 29, 2016UVPM: 256,721

http://www.thedieline.com/blog/2016/8/29/the-diel-ine-at-cosmoprof-north-america


Modern Salon SEPTEMBER 2016UVPM: 101,199


Focus On Hair AUGUST 2016UVPM: 20,000

http://focusonhair.com/article/blackwood-men-haircare


CEW Beauty Insider AUGUST 2016UVPM: 64,000


WWD.com JULY 25, 2016UVPM: 2,759,708

http://wwd.com/beauty-industry-news/beauty-features/blackwood-for-men-launches-10495643/


The Beauty Industry Report JULY 2016CIRCULATION: 3,000IMPRESSIONS: 9,000

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PRESS RELEASES

PRESS RELEASES

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Blackwood™ForMenLaunchesatCosmoprofNorthAmerica

BotanicalGroomingProducts

Los Angeles, CA – July 24, 2016 – Blackwood™ For Men is a revolutionary men’s grooming andlifestylebrandlaunchingintheUnitedStatesthissummer.Thepremiumlinewasdesignedtoelevatethe essence of the modern gentleman by offering access to the finest grooming products at anaffordableprice.The high-end collection includes 11 new paraben-free and cruelty-free hair care, face and bodyproducts that redefineexpectationsbycombininghigh-gradepackaging,advanced technology fromJapan, and unparalleled botanicals. Harsh formulations have been replaced with soothing andhydrating ingredients, such as Persimmon Tannin, Tanakura Clay, Licorice Root, Tsubaki Oil, GreenTea,andActivatedCharcoal.Allproductscomeindistinctivepackagingdesignedwithpracticalityandergonomics.“Ourproductsaremadefortheactiveman,theeverydaygentwhocaresabouthisskinandhairandwantstodoitwithstyle,”saysVPofPublicRelations,MarketingandCommunications,TonieShin.

Blackwood™ For Men hair care line composes of the Active Man (daily usage shampoo andconditioner), HydroBlast (moisturizing shampoo and conditioner), Hair Hydrator, and BioFuse HairSculptingGel.ThefacecarelinefeaturestheBioNutrientFoamingFaceWash,Acne-XpungeFoamingFaceWashandCoolingClayFacialWash.ThebodycarelineincludesthePureMoistureBodyWashandsignatureCharcoalBar.

Blackwood™ For Men will launch with an exclusive VIP Premiere Party at the Cosmopolitan of LasVegashotelonJuly23rd,followedbyitspublicdebutatCosmoprofNorthAmericaonJuly24-26thandwillbeavailableforpurchaseatwww.blackwoodformen.com.Pricingrangesfrom$15-$20peritem.

AboutBlackwood™ForMen:Blackwood™ForMenisapremiumlinethatoffersthefinestmen’sgroomingproductsataccessiblepricesonhair, faceandbodycare formulas that redefineexpectationsbycombiningtopbotanicalswithadvancedtechnologyfromJapanhigh-qualitypackaging.Blackwood™ForMenlaunchessummer2016.Visitwww.blackwoodformen.comformoreinformation.

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About Blackwood™ For Men: Blackwood™ For Men is a premium line that offers the finest men’s grooming products at accessible prices. Its hair, face and body care formulas redefine expectations by combining top botanicals with advanced technology from Japan in high-quality packaging. Visit www.blackwoodformen.com for more information.

Premium Men’s Grooming Line Blackwood™ For Men Launches in Ulta Beauty Stores Nationwide

New York, NY – Blackwood™ For Men, revolutionary men’s grooming and lifestyle brand, is excited to announce its new retail partnership with Ulta Beauty, the largest beauty retailer in the United States. The brand’s innovative line of paraben-free and cruelty-free hair care, face and body products is now available on Ulta.com, and will be in brick and mortar stores beginning in mid-April. “We’re thrilled about this partnership,” says Geoff Heminway, Creative Director of Blackwood™ For Men. “For our first in-store retailer to also be the largest beauty retailer in the U.S. is truly an ideal situation for us, and one that we believe will benefit everyone involved. Blackwood™ For Men will now be available to an even broader segment of customers while also offering an experiential touch point for consumers.” With the launch at Ulta Beauty stores nationwide, Blackwood™ For Men will be able to expand its following and better meet the growing demand for men’s grooming products across the country. Because the brand’s product offerings span the hair, face and body care categories, Blackwood™ For Men has garnered a strong foothold within the grooming category and thus satisfies all the needs of the modern man. Blackwood™ For Men is dedicated to elevating the essence of the modern gentleman by offering the finest grooming products at an accessible price. The prestige collection combines high-grade botanicals with advanced technology from Japan in products that cleanse, protect and nourish your body. Formulated with soothing and hydrating ingredients such as Tanakura Clay, Licorice Root, Tsubaki Oil, Green Tea, and Activated Charcoal, each product contains a meticulously researched blend, designed specifically to meet the needs of men. For more information on Blackwood™ For Men, please visit the brand’s website or contact Brittanae Casper of Wetherly Group (212.966.6467 / [email protected]).

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4444

SOCIAL MEDIA ADS

SOCIAL MEDIA ADS

Total Ad Impressions:173, 477

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Summer Giveaway Hydration Set IMPRESSION COUNT: 11,680

Chelsea Ulta IMPRESSION COUNT: 28,349

Father’s Day IMPRESSION COUNT: 4,083

Ulta Buy 2 Get 1 IMPRESSION COUNT: 8,925

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Memorial DayIMPRESSION COUNT: 4,875

Ulta MaleIMPRESSION COUNT: 3,127 Ulta Female

IMPRESSION COUNT: 1,842

Cosmoprof IMPRESSION COUNT: 158,372

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BFM Wash MeIMPRESSION COUNT: 6,405

Ulta Store VideoIMPRESSION COUNT: 4,952

BFM General Image IMPRESSION COUNT: 8,286

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INFLUENCERS/ SOCIAL MEDIA MENTIONS


Cosmoprof North America INSTAGRAM STORYJULY 27, 2017

https://www.instagram.com/cosmoprofna/


Blackraven_96 INSTAGRAMJULY 27, 2017

https://www.instagram.com/blackraven_96/


Teaching Men’s Fashion YOUTUBEJULY 23, 2017

https://www.youtube.com/watch?v=qAgGIRf-gKs&t=130s


Joseph Alexander INSTAGRAMJULY 19, 2017

https://www.instagram.com/j.alexanderstyle/


Gabi J Mua INSTAGRAMJULY 16, 2017

https://www.instagram.com/gabijmua/


Candice Kelly INSTAGRAMJULY 14, 2017

https://www.instagram.com/candicenicolle/


Joey George INSTAGRAMJULY 13, 2017

https://www.instagram.com/joeygeorge/


Teaching Men’s Fashion INSTAGRAMJULY 8, 2017

https://www.instagram.com/teachingmensfashion/


Josh S INSTAGRAMJULY 5, 2017

https://www.instagram.com/jstover88/


Roblyn Armstrong INSTAGRAMJULY 5, 2017

https://www.instagram.com/roblynarmstrong/


Dan Chizzoniti INSTAGRAM STORYJUNE 6, 2017FOLLOWERS: 27,000

https://www.instagram.com/danchiz/


WETHERLY GROUP INSTAGRAMMAY 27, 2017

https://www.instagram.com/wether-lygroup/


ULTA Beauty INSTAGRAM + FACEBOOK + TWITTERAPRIL 24, 2017

Instagram.com/UltaBeautyTwitter.com/UltaBeautyFacebook.com/UltaBeauty


Tim Bryan YOUTUBEFEBRUARY 28, 2017

https://www.youtube.com/watch?v=yJhZNfzTnfg


TheParkerTwinsMakeUp.com INSTAGRAMJANUARY 6, 2017

https://www.instagram.com/theparkertwinsmakeup


Willie Javier Sparks INSTAGRAMDECEMBER 10, 2016

https://www.instagram.com/sparksnstyle


Mike Muellner INSTAGRAMNOVEMBER 23, 2016

https://www.instagram.com/mikemuellner


Tim Bryan YOUTUBE.COMNOVEMBER 19, 2016

https://www.youtube.com/watch?v=-2Hb70QrZpc&t=177s


Tim Bryan INSTAGRAM STORY NOVEMBER 3, 2016

https://www.instagram.com/TimBryan/?hl=en


Benjamin Thigpen INSTAGRAMSEPTEMBER 28, 2016

https://www.instagram.com/benjaminthigpen


Whetherly Group INSTAGRAMJULY 29, 2016

https://www.instagram.com/wetherlygroup/


The Art Of Clean INSTAGRAMJULY 26, 2016

https://www.instagram.com/taoclean/


Jessika Mae INSTAGRAMJULY 25, 2016

https://www.instagram.com/jessikamae


Talon Reid INSTAGRAMJULY 25, 2016

https://www.instagram.com/talonreid/


Blake Coronado INSTAGRAMJULY 25, 2016

https://www.instagram.com/blakecoronado/


Joshua Lee Young INSTAGRAMJULY 25, 2016

https://www.instagram.com/joshualeeyoung


Beauty Store Business Mag INSTAGRAMJULY 25, 2016

https://www.instagram.com/bsbmag


Dave Yaden INSTAGRAMJULY 25, 2016

https://www.instagram.com/daveyaden


FormaTech Inc INSTAGRAMJULY 25, 2016

https://www.instagram.com/formatechinc/


Alex Denmon INSTAGRAMJULY 25, 2016

https://www.instagram.com/alexdenmon/


Lourdes Gabriel Lopez INSTAGRAMJULY 23, 2016

https://www.instagram.com/lourdesgabrielalopez/


Q’MG Inc FACEBOOKJULY 15, 2016

https://www.facebook.com/qmginc

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CONTACT INFORMATION

CONTACT INFORMATION

@BlackwoodForMen #BlackwoodForMen

WWW.BLACKWOODFORMEN.COM

PR INQUIRIES:Brittanae [email protected]

SALES INQUIRIES:Dave Burkman [email protected]

press kit - blackwood™ for men€¦ · blackwood™ for men launches at cosmoprof north america...

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