press kit - air france's new medium-haul offer

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AIR FRANCE’S NEW MEDIUM-HAUL OFFER

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Page 1: Press Kit - Air France's New Medium-Haul Offer

Air FrAnce’s newmedium-hAul oFFer

Page 2: Press Kit - Air France's New Medium-Haul Offer

Comfort and f lexibility

Page 3: Press Kit - Air France's New Medium-Haul Offer

With quick and easy access through the airport, new leather seats on board the aircraft, new gourmet attentions and a more flexible option for business customers, Air France aims to win the medium-haul battle by offering the best product on the market.

Since unveiling its new long-haul offer, the Company is pursuing its move upmarket on its medium-haul network departing from and arriving at Paris-Charles de Gaulle, thanks to an investment of 50 million euros.

A new more comfortable seat

In April 2015, Air France is going to introduce an entirely new-look seat, for all its passengers, aboard 24 A319 Airbuses and 25 A320 Airbuses. The seats are upholstered in high-quality leather in all the cabin classes and offer optimum travel comfort, ideal for working, resting or enjoying a meal before arriving at destination.

Business travellers at the heart of Air France’s special attentions

Whether they’re travelling in Business or Economy class, business travelers enjoy a service totally adapted to their requirements. Air France has listened to its customers, questioned travel managers and collected feedback from close to 10,000 people in building its new offer.

In terms of fares, Air France has designed a new tailored offer dubbed “Economy Flex” for these customers. Tickets will go on sale in January 2015 for flights starting in April 2015. Efficiency, rapidity and total flexibility guaranteed.

With its vast network, a wide choice of flight times and innovative services such as in-flight WiFi in partnership with Orange, Air France intends to now more than ever, make the best use of its strengths to become the privileged partner of business travelers.

Page 4: Press Kit - Air France's New Medium-Haul Offer
Page 5: Press Kit - Air France's New Medium-Haul Offer

ThE nEW mEdIum-hAul SEAT Elegance designed for absolute comfort

Air France will shortly be offering a new travel standard to its customers on its medium-haul network.

The Company will soon be introducing a completely redesigned leather seat on board its Airbus A319s and A320s. designed by the manufacturer BEA, the importance given to every detail of the seat is in line with the quality of the Company’s long-haul cabins. Special attention has been paid to every detail of the new seat, including soft cushions in Business class, elegant overstitching, and a headrest with an original design.

The seat back can now be reclined to 20°, and has been reinforced to absorb knocks from people sitting in the row behind, allowing all customers to enjoy a comfortable position throughout the trip. The central armrests can be fully raised and fit snugly into the seat back. An adjustable headrest ensures passengers can easily find their most comfortable position. An individual folding tray table, cup-holder and coat hook complete this fully-ergonomic and spacious seat.

Once on board, customers can appreciate the warm tones of the cabin’s lighting system. The colour scheme has also been elegantly reworked. The dark navy and pale grey have been enhanced with touches of red, imparting a discreet, sober atmosphere to all the cabin classes.

A lighter and more environmentally-friendly seat

Two kilos lighter, the new seat reduces the aircraft’s carbon emissions by 1,400 tons on the A319s and 2,300 tons on the A320s*.

New seat availability

The new seat will be progressively fitted out on 24 Airbus A319s in the first half of 2015, and will subsequently be equipped on 25 Airbus A320s during the first half of 2016. The first flights equipped with the new cabins will begin in April 2015. In total, nearly 7,800 seats will be installed on the fleet.

*based on the 2013-2014 schedule

Page 6: Press Kit - Air France's New Medium-Haul Offer
Page 7: Press Kit - Air France's New Medium-Haul Offer

BuSInESSPriority, space and exclusivity

In April 2015, customers flying in Business class will enjoy greater comfort and refinement than ever. Everyone benefits from extra attentions.

located at the front of the aircraft, Business class passengers are the first to board and leave the plane. They also enjoy more personal space in a cabin reconfigured to seat just four passengers per row. The middle seat in the row is always left free, for guaranteed comfort and tranquility.

A soft cushion is placed on each seat, and the adjustable headrest comes with a red leather antimacassar in an original Air France design. A selection of newspapers and magazines, oshibori and a gourmet meal among other offers complete the custom-designed service.

Customers can carry two items of baggage along with one accessory for a total weight of 18kg. They are allowed two items of hold baggage up to 32 kg each.

A curtain, closed during the journey, isolates the Business class cabin to offer a calmer and more private environment.

Page 8: Press Kit - Air France's New Medium-Haul Offer

Refined gourmet extras

Air France, ambassador of fine French cuisine around the world, now offers more copious snacks and meals on its medium-haul flights, depending on the time of day and the flight’s duration.

In Business class, even on the shortest flights, passengers are offered a full breakfast in the morning (coffee, tea, fruit juice, bread and pastries), a snack or cold meal at other times of the day. On longer flights, the service will ressemble that of a long-haul flight. Welcome drink, choice of hot dishes, wine served from the bottle, gourmet coffee and liqueur are offered.On all flights, warm pastries and crusty bread are served directly from the oven.

Throughout the flight, customers can choose from a wide selection of hot or cold drinks, with or without alcohol. They also benefit from a choice selection of wines and Champagnes, thanks to the exceptional wines selected by Paulo Basso, world’s best sommelier in 2013.

New tableware

Customers will enjoy use of new tableware created by Jean-marie massaud, an internationally-renowned French designer who also designs the tableware for la Première and Business cabins on long-haul flights.

Trays, Christofle cutlery, a real glass and porcelain tableware are all part of the offer. Jean-marie massaud is creating 15 exclusive pieces for Air France, specially designed for medium-haul business class.

Jean-mariemassaud

Page 9: Press Kit - Air France's New Medium-Haul Offer
Page 10: Press Kit - Air France's New Medium-Haul Offer

ExCluSIvE AdvAnTAGESOn ArrIvAl AT ThE AIrPOrTSkyPriority: here I am!

SkyPriority provides exclusive SkyTeam benefits at airports for the 20 alliance members ensuring a seamless travel experience for passengers travelling in Business class on medium-haul flights, as well as Flying Blue Gold and Platinum or SkyTeam Elite Plus members. SkyTeam is the first airline alliance to offer its Premium passengers a set of priority ground services. Today, this service is available at more than 1,064 airports worldwide.

SkyPriority is available at all airports served by Air France medium-haul flights, to and from Paris-Charles de Gaulle.

Easily recognizable, the red «SkyPriority» logo appears on boarding passes and on all signage at airports. The service offers eligible passengers priority check-in, dedicated lines at sales counters and transfer desks, priority boarding and priority baggage delivery at the destination airport, free of charge.

With fast-track security controls and customs clearance in some sixty airports worldwide served by Air France, including over forty in Europe, SkyPriority saves precious time, especially for customers travelling for business.

Page 11: Press Kit - Air France's New Medium-Haul Offer
Page 12: Press Kit - Air France's New Medium-Haul Offer

The Air France lounges, peace of mind before the flight

Prior to departure or during their connections, Business, Flying Blue Elite and SkyTeam Elite Plus customers can access the lounges, offering a real haven of peace. Customers can relax, work or dine in a peaceful environment. Customers can access a lounge at all the airports served by Air France’s medium-haul flights.

Page 13: Press Kit - Air France's New Medium-Haul Offer

At Paris-Charles de Gaulle, customers have access to seven lounges, depending on their flight time and departure terminal (Terminal 2F – 2G – 2E – halls K, l and m). la Première customers connecting to a long-haul flight have access to their own exclusively dedicated lounge. In Europe, Air France welcomes them at Frankfurt, Geneva, munich, Stuttgart and Berlin. At the other airports on the medium-haul network, they have access to SkyTeam, partner airlines or airport lounges.

Air France lounge at munich

Page 14: Press Kit - Air France's New Medium-Haul Offer
Page 15: Press Kit - Air France's New Medium-Haul Offer

ECOnOmyOn board, Air France quality for all

The Economy class cabin, with its leather seats and exclusively designed headrest, has also been revamped. With a selection of newspapers and magazines, a more copious meal offer and assistance in the case of unforeseen irregularities, all customers enjoy Air France quality at the best price.

All customers can bring one carry-on bag (55cm x 35cm x 25cm) and an accessory for a total weight of 12 kilos, free of charge. They can also check in one item of hold baggage up to 23kg at no additional charge*.

A revised dining offer

As from April 2015, in Economy class, Air France will be responding to its customers’ request for a more gourmet dining offer, irrespective of the flight’s duration.

On short flights, more generous croissants, savoury or sweet items, or larger sandwiches will be offered to all passengers depending on the time of day. On longer flights, passengers will be able to enjoy a hot meal. Throughout the flight, a wide selection of beverages (with or without alcohol) will be available.

*except for the “Economy mini” fare, which does not include checked hold baggage.

Page 16: Press Kit - Air France's New Medium-Haul Offer

ECOnOmy FlEx, A nEW CuSTOm-dESIGnEd OPTIOn FOr BuSInESS TrAvEllErS Rapidity and flexibility

As Air France knows, customers travelling on business are seeking efficiency, rapidity and total flexibility when they travel. On the Company’s medium-haul network, on departure from and to Paris-Charles de Gaulle, these customers with specific needs represent close to 30% of all passengers.

Air France has listened to these customers over several months and in numerous countries, and has designed a new tailored offer in Economy class dubbed “Economy Flex”, in addition to the “mini” and “Classic” fares. Tickets will go on sale in January 2015 for flights starting in April 2015.

In order to meet their expectations as closely as possible, this offer includes many exclusive benefits:

*tickets can be modified at no extra charge in the same booking class.**depending on seat availability.

Tickets are modifiable and

refundable at no extra charge*.

One piece of

luggage, weighing a maximum of 23 kg, transported in the cargo

hold free of charge. One bag and one

accessory (handbag, laptop, camera, etc.) allowed on board for a total of 12 kg.

The opportunity

to take a flight earlier than initially

planned**, on the same day, at no extra cost.

SkyPriority route

access to ensure swift

service at the airport.

A running total of miles for

Flying Blue loyalty programme members.

Systematic positioning at

the front of the Economya class cabin

to enable priority boarding and

disembarking.

A new offer

that can be fully combined with the other

available fares. For example, a customer can reserve an

“Economy Flex” fare on the outward flight, and make the return flight with a

“mini” fare

Page 17: Press Kit - Air France's New Medium-Haul Offer
Page 18: Press Kit - Air France's New Medium-Haul Offer

Print out your baggage tags at home

Page 19: Press Kit - Air France's New Medium-Haul Offer

Log on to airfrance.com before your trip

On the Air France website and its mobile version, customers can check in and choose their seat up to 30 hours before their departure time and up to the latest check-in time. They can also print out their boarding pass or receive it directly by mail or SmS on their smartphone, and check all the essential information they need to know about their trip, notably their baggage allowance and airport formalities.

Save extra time by printing out your baggage tags at home

To certain medium-haul destinations*, Air France customers can print out their baggage tags along with their boarding pass at home on a standard A4 sheet of paper. They then attach the baggage tag to their bag using a reusable plastic baggage tag holder, available at the airport. Customers simply insert the sheet printed at home after folding it in four. Customers can then go directly to the baggage drop-off counter. All that remains is for them to go through the security checkpoint to get to their boarding gate, ensuring smooth access through the airport.

Additional space and comfort on board

Air France offers customers the « Seat Plus » option on board aircraft in its medium-haul fleet. This service offers passengers the guarantee of travelling on a seat providing more legroom. With the “Seat Plus” option, customers can choose to travel on seats located next to the emergency exits and enjoy more legroom** (a minimum additional 10cm compared with a standard seat). Customers can purchase this option when checking in online, using a self-service kiosk or at an Air France counter at the airport.

* Geneva, Istanbul, ljubljana, Oslo, Paris-Charles de Gaulle, Saint-Petersburg, Zagreb, Zurich.** Subject to their eligibility to occupy seats located at the emergency exits.

InnOvATIvESErvICESFOr AllCuSTOmErS

Page 20: Press Kit - Air France's New Medium-Haul Offer

Air France, in partnership with orange, will shortly be offering customers the possibility to surf the internet, read emails,

watch live TV or a series, with an inflight wiFi service.

As from summer 2015 and during a three-month trial phase, orange and Air France will offer a fee-paying wi-Fi access on

board two Airbus A320s on the short and medium-haul networks.

Page 21: Press Kit - Air France's New Medium-Haul Offer

during this test, customers will be able to use their laptops, tablets or smartphones to connect to the internet and a portal

offering a wide choice of entertainment (live television, movies, series, music, etc.) as well as practical information aimed at

making their journey even more enjoyable.

.

Stay connected on board

Page 22: Press Kit - Air France's New Medium-Haul Offer
Page 23: Press Kit - Air France's New Medium-Haul Offer

AT A GlAnCE

The new medium-haul seat

. Close to 7,800 seats progressively installed on 24 Airbus A319 and 25 Airbus A320s between 2015 and 2016;. designed by the manufacturer BEA;. A global investment of 50 million euros;. A reinforced seatback, that reclines to 20°; . An adjustable headrest;. Completely retractable central armrests;. Ergonomic design: individual meal tray, coat hook and cup holder;. high-quality leather finish in all cabin classes;. Overstitching, warm colour scheme, exclusively designed headrest, quality finish;. A soft cushion in Business class;. 2 kilos lighter, more environmentally-friendly.

Economy Flex, a new custom-designed option for Business travellers in Economy cabin

. Tickets will go on sale in January 2015 for flights starting from April 2015;

. Tickets modifiable and refundable at no extra charge * ;

. The possibility to take a flight earlier than initially scheduled, the same day, at no additional charge;

. Skypriority services for a quick and easy airport experience;

. Seats systematically allocated at the front of the Economy cabin;

. Free baggage allowance for an item of checked baggage weighing no more than 23 kilos;

. Air France quality – offer of newspapers, free dining, assistance in case of unexpected changes.

* tickets can be modified at no extra charge in the same booking class.

Page 24: Press Kit - Air France's New Medium-Haul Offer

Air France - november 2014http://corporate.airfrance.com/en - @AFnewsroom