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INVENTIA NAMED "COOL VENDOR in Italy, 2015" BY GARTNER & SOME OF THE IAG MEMBERS (ITALIAN ANGELS FOR GROWTH) ENTERED IN THE CAPITAL OF THE MILAN START UP TOGETHER WITH OTHER INVESTORS IN A 750K INVESTMENT ROUND TO SUPPORT INTERNATIONAL DEVELOPMENT. THE MILAN STARTUP, FOUNDED IN 2012 BY ANDREA CINELLI, IS NAMED COOL VENDOR 2015 BY GARTNER FOR IT’S TECHNOLOGY CONNECT™, A SPECIAL VIDEO-COMMUNICATION THAT FUSES VIDEO CHAT WITH THE INTERNET OF THINGS. IT SETS OUT TO CHANGE THE WORLD OF TRADE ALLOWING BUSINESSES TO REMOTE SELL VIA ITS "VIDEO AGENT" RECREATING AN EXPERIENCE OF "HUMAN" SALES IN A DIGITAL WORLD. Milan, April 8, 2015 - Inventia, software factory based in Milan, announced today that it has been named a "Cool Vendor in Italy, 2015", on March 31, 2015 by Gartner, world leader in strategic consulting in Information Technology. We believe the recognition of Inventia is thanks to the innovative "Video Customer Engagement", Connect ™: a technology created to allow the distance marketing and sales of any service or product through a "video-agent", via the Internet and on any channel: from kiosks, ATMs but also on smartphones and tablets and on e- commerce web sites.

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INVENTIA NAMED

"COOL VENDOR in Italy, 2015"

BY GARTNER &

SOME OF THE IAG MEMBERS (ITALIAN ANGELS FOR GROWTH) ENTERED IN THE CAPITAL OF THE MILAN START

UP TOGETHER WITH OTHER INVESTORS IN A €750K INVESTMENT ROUND TO SUPPORT INTERNATIONAL

DEVELOPMENT.

THE MILAN STARTUP, FOUNDED IN 2012 BY ANDREA CINELLI, IS NAMED COOL VENDOR 2015 BY GARTNER FOR IT’S TECHNOLOGY CONNECT™, A SPECIAL

VIDEO-COMMUNICATION THAT FUSES VIDEO CHAT WITH THE INTERNET OF THINGS. IT SETS OUT TO CHANGE THE WORLD OF TRADE ALLOWING

BUSINESSES TO REMOTE SELL VIA ITS "VIDEO AGENT" RECREATING AN EXPERIENCE OF "HUMAN" SALES IN A DIGITAL WORLD.

Milan, April 8, 2015 - Inventia, software factory based in Milan, announced today that it has been named a "Cool Vendor in Italy, 2015", on March 31, 2015 by Gartner, world leader in strategic consulting in Information Technology. We believe the recognition of Inventia is thanks to the innovative "Video Customer Engagement", Connect ™: a technology created to allow the distance marketing and sales of any service or product through a "video-agent", via the Internet and on any channel: from kiosks, ATMs but also on smartphones and tablets and on e-commerce web sites.

The Cool Vendor is an annual report published by Gartner highlighting emerging technologies that are innovative, intriguing and impactful, and that have the potential to a measurable economic exploitation. ..”, We believe that for IT realities that could one day change the lives of consumers and that certify the solidity of the innovation both on the economic exploitation possibilities and on the technology side.

Underlining this concept the startup has already collected in Italy the confidence of some members of the major italian angel group, Italian Angels for Growth, which together with Eleventure and other private investors, participated in a round of funding of €750,000 in the month of march in favor of Inventia. This confidence is motivated by the prospects of development of the Company, especially on an international scale, where Inventia aims to land by the end of 2015, starting from the States.

At the hearth of Inventia’s technology we find the "human", in fact the real video-agent will not only be able to view and interact with the client, thanks to the video communication system, but manage entire sales processes (e.g. the signing of a contract), activating devices and technologies that will act on his behalf, interacting with the customers and reproducing the experience of a front office as if the operator was physically present, and this particular feature represent the hearth of a unique selling proposition

Towards the "Self Service" market; Clients are not alone anymore benefitting from a "Human Service On Demand", where the customer is no longer alone in the retail world. An operator is ready to serve, on a kiosk, an ATM, in video-chat on the web or on a video app.

The versatility of the Connect ™ technology allows it to be applicable in various industries including: banking, telecommunications, pharmaceutical, PA, distribution, energy and hospitality.

Inventia developed also special kiosks integrated with Connect ™ technology, that have already been put to use, for example, as "video assisted"banks, for prestigious banking companies such as: Monte dei Paschi, Che Banca! and Extrabanca. Also, the retail industry has adopted Inventia’s solutions as "Fast Shops", with video operators interacting and dispensing products, for example: phone operators such as 3 Italy, Wind and Tiscali have adopted the solutions to dispense sim cards. The front-desk Retailers, such as Carglass and Easybox already accept, thanks to Inventia’s solutions, clients through a video-operator. Solutions also include pharmaceutical uses such as: a Video-pharmacists or Video-doctors placed in large shopping centers alongside many other applications.

The main producers of ATM machines are already installing the technology of Inventia on new ATMs, so-called "hybrid", to offer virtual video-cashier services anywhere.

"The key to success of Inventia was to recreate a" human " selling experience in digital, making it easy and affordable for everyone to use. A customer can choose to sign a contract with an operator on a video kiosk and complete the process, the same evening, at home, in chat, with the same video operator, without constraints of time and place. We managed to create a platform available anywhere (from 3G to optical fiber, in cities and suburbs) and already able to meet the most stringent standards requirements of the banking sector. Ecommerce and the Internet of Things are

a concrete liaison. Now we aim to develop agreements with technology partners of international scope and bring the experience of human sales agent via video on each channel, including Smart TV and Google Glasses" says Andrea Cinelli, CEO of Inventia.

"We feel the Cool Vendor in Italy, 2015 recognition by Gartner is an important confirmation of the growth potential of Inventis’s solutions internationally and on cross markets .The platform developed, Connect ™, integrates multiple connection points and it is capable of managing and activate remotely over 100 devices and different electronic systems, enabling this new model for managing sales operations and customer support remotely through: kiosks, digital signs, mobile ATM and web; These platforms become points of live relationship, highly effective and at low cost." said Massimo Petrella, partner and adviser Inventia’s adviser and IAG’s partner.

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Inventia

Inventia born in 2012, is the software factory sprout from the initiative of Andrea Cinelli, who created and developed the technology of video communication assisted Connect™.

Connect is a telepresence system created specifically for the retail world that allows geographically dispersed people to communicate face to face and interact effectively as if they where physically close, allowing you to manage all the standard entire processes from a distance sales to CRM.

The startup founded in 2012, has already raised the confidence of some angel groups including Italian Angels for Growth, Eleventure and other private investors; collecting resources that will support the strengthening of the company in Italy and its development on international markets.

Andrea Cinelli founded Inventia after about 15 years of senior and top management in marketing of companies such as Telecom Italia, Wind, Vodafone, Infostrada and after an experience working for four years in Silicon Valley companies such as Trend Micro and Apple. He was the "father" of services known as Libero.it and Libero Infostrada, Alice ADSL and rates of success as the Autoricaricabile, the Christmas Card and You & Me in Omnitel.

Press Contancts Inventia:

[email protected]

www.inventia.biz

For more information IAG:

http: //www.italianangels.net/

[email protected]

Tel  +39-­‐02-­‐77.888.728    Twitter - @Italian angels

Facebook - https://www.facebook.com/pages/Italian-Angels-for-Growth/

IAG- Italian Angels for Growth

Italian Angels for Growth (IAG) is the largest angel group in Italy. Born in 2007 by nine angel founders; IAG now has more than 120 members and is one of the most solid European Angel Investing. The association has developed through its members and the involvement of other operators, investments in venture capital for about EUR 24 million divided into 43 rounds of investment. IAG members have contributed to the birth and growth of 28 innovative companies, excellence of research, technological development, Italian entrepreneurship, including Spreaker, ProxToMe, Biogenera, Win, SediciDodici, Agroils, Margherita FingerGuard, Angiodroid, Musement, Cellply , Lovli, GiPStech, Drexcode.

Gartner Disclaimer

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose..