president’s day enrollment management report
DESCRIPTION
President’s Day Enrollment Management Report. January 23, 2009. Agenda Enrollment Outcomes Spring 09 Enrollment Progress Fall 09 New Strategies/Environmental Scanning. Spring 2009. As of this morning, there are 25 confirmed spring students vs. 30 budgeted. Transfer Inquiries: 60 vs. 39 - PowerPoint PPT PresentationTRANSCRIPT
President’s Day
Enrollment Management Report
January 23, 2009
Agenda
1. Enrollment Outcomes Spring 092. Enrollment Progress Fall 093. New Strategies/Environmental
Scanning
Spring 2009
• As of this morning, there are 25 confirmed spring students vs. 30 budgeted.
• Transfer Inquiries:– 60 vs. 39
• Transfer Applicants:– 54 vs. 18
Paul Smith’s CollegeFunnel Analysis Spring 2009
Spring 2009 Spring 2008
Inquiries 210 271
Applications 104 107
Acceptances 57 65
Deposited 32 45
Conversion 50% 39%
Accept Rate 55% 61%
Yield 56% 69%
Fall 2009
• Applications up by 6%• Enrollment deposits
increased from $100 to $250
Paul Smith’s CollegeFunnel Analysis Fall 2009 – Freshman Students
Fall 2009 Fall 2008
Inquiries 4227 4691
Applications 730 688
Acceptances 448 426
Deposited 52 98
Conversion 17% 14.3%
Accept Rate 61% 64%
Yield 12% 22%
Goals and Priorities for Fall 09
• Enrollment Goals (365)– FY – 315 (including 10 HEOP)– TR – 50
• Priorities– Revenue/Enrollment– New Student Retention– Academic Profile – maintain or attempt to slightly increase – Manage Discount Rate
New Strategies/Environmental Scanning
2009 Strategies
Adjust need based packages for FY and transfer studentsIncreased Bachelor Students Scholarships- Bachelor Students
- In addition to increased merit awards, $1K “bumps” for groups below- Targeted strategies – Increase enrollment in low cost programs/ “cash
cows”- Institutional Needs- Gender Equity- Program Space- Bachelor
- School of Liberal Arts and Business- Hotel Restaurant Management
- Associate Students- In addition to increased merit awards, $1K “bumps” for groups below
- Strategies to increase quality and retention- Surveying
2009 Scholarships – Bachelor
• 2008– Tier 1 merit amount = $9,000
– Tier 2 merit amount = $8,000
– Tier 3 merit amount = $7,000
– Tier 4 merit amount = $5,000
– Tier 5 merit amount = $0
• 2009– Tier 1 merit amount = $10,000
– Tier 2 merit amount = $9,000
– Tier 3 merit amount = $8,000
– Tier 4 merit amount = $6,000
– Tier 5 merit amount = $0
2009 Scholarship Recommendations -- Transfer
• 2008– Tier 1 merit amount = $5,000– Tier 2 merit amount = $4,000– Tier 3 merit amount = $2,000
• 2009– Tier 1 merit amount = $7,000
– Tier 2 merit amount = $5,000
– Tier 3 merit amount = $2,000
Relationship Building Strategies
• Mohawk Paper Sustainability Alliance• Athletic recruitment• Alumni/Trustee referral program
– Application fee waiver– Scholarship– Congratulations letter
• HEOP rolling admission• Ambassador program
– Thanksgiving– Christmas
• Customized campus visits• Satellite College delivery models• Increased penetration of traditional high schools
Technology Enhancement Strategies
• Eblasting tools• EMAS training/integration • New Communications plans• SmartApproach • Adjusted Search purchase
Research/Environmental Scanning
• CollegeBoard • NRCCUA web audit• Focus Groups
Marketing Strategies
• Radio Campaign• Yellow Ribbon Program/GI Bill• New literature design
– 3 piece search mailing
Web Strategies
• Only at Paul Smith's College– History Channel – Discovery Channel
• Upgraded recruiter pages• CollegeBoard Spotlight
Questions?