Presidential Tweets - A Direct Line to the Public

Shashi Bellamkonda @shashib January 2017

Presidential tweets since 2009

President Obama and President Donald Trump are social Presidents

While @BarackObama’s career was political and focused on Public service @realdonaldtrump started with the intent to build a personal brand

With tools available to show word cloud, sentiment and tone, see how they fared

Early Adopter● Joined 2007

● Team managed and tweets signed by ^BO when direct

● Bragging rights

○ My Twitter id @shashib is among the 632k people he follows

First Tweet @BarackObama

World Rank @BarackOba

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Word Cloud of Tweets

Focus on persuasion and education on ACA

Language and Personality.

ttp://analyzewords.com/index.php?handle=barackobama

Word Cloud of Inaugural Speech

2009 Inaugural Speech of Barack Obama

Tone Analysis of 2009 Inaugural Speech

IBM Watson 2009 Inaugural Speech of Barack Obama

Donald J. Trump

Mid-Early Adopter● Joined 2009

● Tweets entirely from Trump himself

● Far ahead in adopting Twitter and used for publicity and TV appearence

First Tweet

World Rank @RealDonaldTrump

“Will” stands out This is a word cloud of President Donald Trump’s Speech on January 20th 2017

Tone Analysis of 2017 Inaugural Speech

IBM Watson

Takeaway Both President Obama & President Donald Trump realize that Influencing a social audience is critical

@BarackObama has a strategy and a team behind the communication

@realDonaldTrump is off the cuff and unfiltered

Tone analysis and word analysis is not advanced enough to make any definite distinctions