Furniture Stores. Meadhbh Tobin

Why? •  Essential part of everyday living •  Basic living necessity for everyone

 

Brand strategy: I propose a brand based on durability, modularity and !exibility. The brand will be of high quality with good value created by a no frills, classic and form follows function design approach.

Custom furniture Simple  concept:  think  of  it  like  Lego  or  building  blocks.  

*  Cubes  *  §  All  different  shapes,  sizes,  materials,  colours  §  Put  together  to  make  furniture  §  Forever  adjustable  §  Unlimited  creaDvity  &  possibiliDes  

Visual brand concept: •  Fresh/ Modern •  Clean/Simple Professional Sharp

Through the use of: •  Colours •  White space •  Simple text •  Bold elements •  Minimal detail

Brand  Colours:  

Reasoning: Crisp Emerald: •  Colour of the year •  Fresh Sharp White & Bold Black: •  Clean •  Balances detail •  Does not complicate

Brand logo: •  Simple •  Minimal detail •  Use of corporate colours •  Incorporates concept •  Two Variations

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Visual elements: Images Graphic Element > Creativity Text Strictly 3 colours > Clear & Simple White Space Choice of colours > Fresh

Applications:

Brand Style Guide:

hGp://issuu.com/mtobin1/docs/brand_style_guide  

Business Card:

Letterhead:

Other Stationery:

Website:

Advertising:

Ques/ons?  Thank You