presenting your hack - channeling your inner peggy olson
TRANSCRIPT
PRESENTING YOUR HACK
CHANNELING YOUR INNER PEGGY OLSON
“In the modern world of business, it is useless to be a creative original thinker unless you can also sell what you create. Management cannot be expected to recognize a good idea unless it is presented to them by a good salesman.”
- David Ogilvy
THE IMPORTANCE OF SELLING
EVERYTHINGSELLING = WINNING
?
WHAT WOULD PEGGY DO?
“Slogan’s nothing when you have a good idea.” - Peggy
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34
PLAN
PRACTICE LOTS
STOP EARLY DON’T BREAK
STUFF
BUILD ONLY WHAT’S
NEEDED
5
PRESENT AND SELL LAY THE
GROUNDWORK
YOUR HACKATHON PLAN
PLAN
WHO ARE THE JUDGES?
You’ve only got 15 hours. Use them wisely!
KNOW YOUR AUDIENCE
ENVISION THE IDEAL DEMO
WORK BACKWARDS FROM THERE
You aren’t going to build a full 1.0 version of your app
in the time allotted.
What do you need to SELL us on it? That’s where you should focus your energy.
BUILD
MINIMUM VIABLE PRODUCT
THINK MVP
Photo by Pratul Kalia
The worst thing is to break your project right before you demo it. Stop at least an hour before the deadline and make sure it’s in a demo-able state.
STOP EARLY
DON’T BREAK STUFF
AT LEAST 1 HOUR
Photo by Lynn Kelley Author
PRACTICE LOTS
Don’t forget your planning! Keep audience in mind.
Photos by umjanedoan, Earls37a, Michael Dunn, Sybren Stüvel, Alexey Kljatov, and Marsh Gardiner.
INFORM WOW
PRESENT
Don’t forget to leave time for questions!
1
2
34
PLAN
PRACTICE LOTS
STOP EARLY DON’T BREAK
STUFF
BUILD ONLY WHAT’S
NEEDED
5
PRESENT AND SELL LAY THE
GROUNDWORK
YOUR HACKATHON PLAN
MY HACKATHON TEAM
Team Sarcastic Pig, People’s Choice Winners, August 2013
