Presenting the unique advantages you can provide to your client using

the Marketing App Cloud

This presentation is design to be customized with your branding.

Where do Mobile Apps Fit in the Digital Marketing Funnel?

The world has moved to mobile marketing apps:

FOR CONSUMERS

FOR RETAIL STORES

FOR SALES TEAMS

According to a report from Compuware:

Of mobile users prefer native mobile apps over mobile websites.

The world has moved to mobile marketing apps:

FOR CONSUMERS FOR RETAIL STORES FOR SALES TEAMS

Mobile Marketing Magazine

A report from Deloitte Digital revealed that of every dollar of the approximately $1.1 trillion spent in a retail setting last year, 36% of those purchases were influenced by a digital interaction.

The world has moved to mobile marketing apps:

FOR CONSUMERS FOR RETAIL STORES FOR SALES TEAMS

PR Newswire

According to a survey of over 1,000 sales and marketing professionals conducted by Adobe:

• Mobile tools are “fundamentally changing the nature of enterprise sales.”

• 80% of sales and marketing managers say mobile shortens the sales cycle.

The world has moved to mobile marketing apps:

FOR CONSUMERS FOR RETAIL STORES FOR SALES TEAMS

Internet Retailer

The Challenges:

It takes along time to

create mobile apps the

traditional way.

Marketing strategies and tactics change

quickly – software (app) development can’t keep up.

Capture and analyze data from

our mobile marketing apps with the ease of

Google Analytics.

DEVELOPMENT SPEED ANALYTICS

The Challenges:

DEVELOPMENT SPEED ANALYTICS

Sand Hill

Traditional mobile app development is not like making a website with WordPress – it’s really like traditional software development• According to a recent study by MGI Research

on the State of Mobile Apps: It takes 46 percent of organizations from 6 months to over a year to develop a mobile app from design to deployment.

Digital Marketing relies on speed, iteration and personalization• According to the 2015 B2B Content

Marketing Benchmarks, Budgets and Trends survey by Content Marketing Institute and MarketingProfs, 42% of North American B2B companies update marketing content multiple times per week.

The Challenges:

DEVELOPMENT SPEED ANALYTICS

Content Marketing Institute

Research from Statista found that agency and brand executives in the United States are finding themselves better able to understand the customer experience and develop new products, as well as fine-tune marketing strategies by being better able to analyze consumer opinions on their current offerings.

The Challenges:

DEVELOPMENT SPEED ANALYTICS

Statista

The world has moved to data-driven marketing because it works!

Challenge: SOLVED

We have the ability to rapidly make, revise and deploy mobile marketing apps• A/B (market) test apps and messaging • Deliver tailored messages to target customers• Rapidly survey and collect customer feedback • Compare your best performers to everyone

else• Measure effectiveness• Deliver data-based recommendations• Rapidly iterate and re-deploy• Drive sales conversions

How it Works

SECURE,SCALABLE,AVAILABLE

SALES TEAMSRETAIL STORES

CONSUMERS

How it Works

SECURE,SCALABLE,AVAILABLE

SALES TEAMSRETAIL STORES

CONSUMERS

Customer Data

Creates AppsRevises Apps

How it Works

SECURE,SCALABLE,AVAILABLE

SALES TEAMSRETAIL STORES

CONSUMERS

Apps

CustomerData

Customer Data

Creates AppsRevises Apps

How it Works

SECURE,SCALABLE,AVAILABLE

SALES TEAMSRETAIL STORES

CONSUMERS

Apps

CustomerData

User InputInteraction

HistorySurvey Results

Customer Data

Creates AppsRevises Apps

How it Works

SECURE,SCALABLE,AVAILABLE

SALES TEAMSRETAIL STORES

CONSUMERS

Apps

CustomerData

User InputInteraction

HistorySurvey Results

Customer Data

Interaction History /

CRM Integration

Creates AppsRevises Apps

Survey Response ReportsRep Input

Utilization Data

How it Works

SECURE,SCALABLE,AVAILABLE

SALES TEAMSRETAIL STORES

CONSUMERS

Apps

CustomerData

User InputInteraction

HistorySurvey Results

Customer Data

Interaction History /

CRM Integration

Creates AppsRevises Apps

Survey Response ReportsRep Input

Utilization Data

Reports, Analysis, and Recommendations

Advantages

• Proven Experience• Speed• Personalization• A/B Testing• Reporting and

analysis• Predicable costs• No headache

maintenance• No IT involvement

required (in Cloud)• CRM integration• Multilingual• Secure• Scalable• Enterprise• Always available• Multiplatform

support

Our Technology Partner

• We use The Marketing App Cloud• The Marketing App Cloud is like WordPress for

mobile apps, but without the limitations of templates

• The Marketing App Cloud was introduced in 2011

• Used by leaders in Automotive, Finance, Healthcare, Consumer Goods and Technology

• We are Gold Certified Partners

Additional Resources

The Need for Speed – Bridgingthe Gap Between Marketing

and Mobile App Developmentwww.proscape.com/NeedforSpeed

Insulet – Driving Innovationin Diabetes Therapy Through Mobile www.proscape.com/InsuletSuccessStory

Facing the Dark Abyss of Mobile Marketingwww.proscape.com/MobileAppAbyss

Deliver Apps that Delight the Customerwww.proscape.com/DeliverAppsDelight

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