presenters: m alcolm s ee z hang q ingmin bonayou prepaid mastercard gifts flexible facebook...
TRANSCRIPT
![Page 1: Presenters: M ALCOLM S EE Z HANG Q INGMIN BonaYou Prepaid Mastercard Gifts Flexible Facebook Vouchers Email People Friends Christopher Pietzsch Patrick](https://reader035.vdocuments.us/reader035/viewer/2022062422/56649f045503460f94c1880c/html5/thumbnails/1.jpg)
Presenters:
MALCOLM SEE
ZHANG QINGMIN
BonaYouPre
paid
Mast
erc
ard
Gifts
Flexible
FacebookVouchers
PeopleFrie
nd
s
Christopher Pietzsch
Patrick LöfflerAlexander Klaiber Q
uic
k &
Easy
Photos
Anyw
here
Connect
Peso
naliz
e
![Page 2: Presenters: M ALCOLM S EE Z HANG Q INGMIN BonaYou Prepaid Mastercard Gifts Flexible Facebook Vouchers Email People Friends Christopher Pietzsch Patrick](https://reader035.vdocuments.us/reader035/viewer/2022062422/56649f045503460f94c1880c/html5/thumbnails/2.jpg)
2
SWOT Analysis
STRENGTH
WEAKNESS
• Strong tie up with Mastercard
• Quick response
• Low overhead cost
• Variable cost model
• Collective buying through
• Lack brand awareness
• Low geographic concentration
![Page 3: Presenters: M ALCOLM S EE Z HANG Q INGMIN BonaYou Prepaid Mastercard Gifts Flexible Facebook Vouchers Email People Friends Christopher Pietzsch Patrick](https://reader035.vdocuments.us/reader035/viewer/2022062422/56649f045503460f94c1880c/html5/thumbnails/3.jpg)
3
SWOT Analysis
OPPORTUNITIES
THREAT
• Overseas market
• High end complementary products
• Customized accounts for users
• Sell through other distribution
channels
• Security Issues
• Competitors (i.e. Retailo)
![Page 4: Presenters: M ALCOLM S EE Z HANG Q INGMIN BonaYou Prepaid Mastercard Gifts Flexible Facebook Vouchers Email People Friends Christopher Pietzsch Patrick](https://reader035.vdocuments.us/reader035/viewer/2022062422/56649f045503460f94c1880c/html5/thumbnails/4.jpg)
4
Possible Strategies
High-end complementary products to increase profit margin
Personalized Experience @ BonaYou
ProposedCurrent
![Page 5: Presenters: M ALCOLM S EE Z HANG Q INGMIN BonaYou Prepaid Mastercard Gifts Flexible Facebook Vouchers Email People Friends Christopher Pietzsch Patrick](https://reader035.vdocuments.us/reader035/viewer/2022062422/56649f045503460f94c1880c/html5/thumbnails/5.jpg)
5
Possible Strategies
• Online Portal View Account Balance Browse Transaction History View Gift Messages Perform Top-Up Suspend Prepaid Card Update Account Settings
• Mobile Portal
User Account @ BonaYou
Increase functionality to grow customer base
![Page 6: Presenters: M ALCOLM S EE Z HANG Q INGMIN BonaYou Prepaid Mastercard Gifts Flexible Facebook Vouchers Email People Friends Christopher Pietzsch Patrick](https://reader035.vdocuments.us/reader035/viewer/2022062422/56649f045503460f94c1880c/html5/thumbnails/6.jpg)
6
Asia Entry Market
Expansion into Asia & capitalize on growth in these markets
![Page 7: Presenters: M ALCOLM S EE Z HANG Q INGMIN BonaYou Prepaid Mastercard Gifts Flexible Facebook Vouchers Email People Friends Christopher Pietzsch Patrick](https://reader035.vdocuments.us/reader035/viewer/2022062422/56649f045503460f94c1880c/html5/thumbnails/7.jpg)
7
Expansion to Singapore
of Singaporean are on Facebook and 77% are actively connected to the Internet. 60%
20110
2
4
6
8
10
12
14Closed Loop Pre-Paid
Open Loop Pre-Paid
Credit Card
Debit Card
No.
of C
ards
In M
illio
n (‘0
00 0
00)
(Monetary Authority of Singapore)
(EuroMonitor)
(Social Bakers)
Total Consumer Payment in Singapore
51 % 49 %
Singapore presents itself as an attractive test-bed with high
penetration potential
![Page 8: Presenters: M ALCOLM S EE Z HANG Q INGMIN BonaYou Prepaid Mastercard Gifts Flexible Facebook Vouchers Email People Friends Christopher Pietzsch Patrick](https://reader035.vdocuments.us/reader035/viewer/2022062422/56649f045503460f94c1880c/html5/thumbnails/8.jpg)
8
Within
Asian Markets:
1) Conduct Studies and Research Methodologies on• Competitors • Consumer Preferences
2) Establish Business Workflow Processes in Target Country
• Source for Collaboration with Partner Firms & Suppliers
3) Design & Execution of Marketing Campaigns
Internship Collaboration
Interested applicants: Phyo Wint Wint | Minh Dang | Jonathan
![Page 9: Presenters: M ALCOLM S EE Z HANG Q INGMIN BonaYou Prepaid Mastercard Gifts Flexible Facebook Vouchers Email People Friends Christopher Pietzsch Patrick](https://reader035.vdocuments.us/reader035/viewer/2022062422/56649f045503460f94c1880c/html5/thumbnails/9.jpg)
9
Thank You!Any feedback?