Presenter

Rhondalynn Korolak

Businest® and Make the SHIFT™

Rhondalynn is the founder of businest® and Make the SHIFT™.

A lawyer, chartered accountant, business coach, author, & advisory expert.

She's distilled the secrets to success learned from working with the world’s most successful brands, & produced a step-by-step process that you can apply to attract more high-value clients & successfully transition to advisory services.

Copyright

© 2018 – Institute of Public Accountants. Apart from any fair dealing for the purposes of private study, research or as permitted under the Copyright Act, no part of this handout material may be reproduced or copied in any form or by any means without the written permission of the Institute of Public Accountants.

Disclaimer

The contents of this paper are for general information only. They are not intended as professional advice, for this you should consult a suitably qualified accountant or other professional. The Institute of Public Accountants expressly disclaims all liability for any loss or damage arising from reliance upon any information in this paper.

Here’s why you can’t put

Lipstick on a Pig

(How to combat your client’s poverty mindset)

Rhondalynn Korolak

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How Big Is The Problem?

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The Problem

2.1m SMEs

87 % have working capital/cash flow pain

With training and the right skills, YOU can CURE it!

External Funding 26%

Personal savings

53%

Credit cards 19%,

Equity 2%

45% never get funding!

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You Can’t Put Lipstick on a Pig

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Your Clients are Financially Illiterate

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If 87 % have cash flow or working capital pain... what’s your

solution?

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Emotions, mindset, habits, self sabotage lie below the surface but are driving behaviour & results

Must deal with both emotional and financial aspects if you want to have a successful advisory practice

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What We Are Going To Cover

• Why it’s impossible to fix chronic cash flow problems with dashboards/tech alone

• 5 Symptoms of Chronic Poverty Mindset

• Tangible solutions to CURE cash flow pain

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Chronic Poverty Mindset – 5 Symptoms

1.Profit, tax, & money are bad

2.Penny wise, pound foolish

3.Scarcity mentality

4.Entrepreneurship is hard

5.Not feeling worthy

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1. Profit, Tax, & Money Are Bad

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2. Penny Wise, Pound Foolish

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3. Scarcity Mentality

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4. Entrepreneurship is Hard

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5. Not Feeling Worthy

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What Can You Do?

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Strategies and Solutions

• Awareness – actively listen

• Create new meanings

• Habits take 21 days to form

• Focus on abundance/gratitude

• Create intentional systems

• Niche down

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SHIFT™ Advisory Model

5 strategies & 25 soft skills to transition successfully:

• Solve problems

• How to

• Invest

• Focus

• Time is your enemy

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Next Steps

Assess Your Skills

Chronic Poverty

Start Failing Today

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Are ready to discover key areas where you need soft skills training?

3 clients – make a list of negative self-talk, thoughts & behaviors

Gain leverage and influence your clients to act

Prepare for ups/downs. The second best time to start is today!

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1

No Lipstick on

Pigs

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Questions?

Reach Out & Connect

E Rhondalynn@businest.com

T @rhondalynn

LI https://www.linkedin.com/in/imagineering/