presented to my marketing class
TRANSCRIPT
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PRESENTED TO
MY MARKETINGCLASS
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INTRODUCTION AND
HISTORYFounded by Michel dell in 1984headquarter in Austin Texas
Most preferred computers system companyKey partnership with MicroSoft,Intel.
Simple concept by selling computer
systems directly to customers
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WHAT IS DELL & WHAT
THEY DO?Premier provider of product and services
Introducing new technologies with the help of
leading companiesMost preferred computer system
There simple concept
Best understanding of customer needsIntroducing latest technologies
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MISSION & VISION
MISSION
we make computing easy likeit should be
VISION
our persistent focus on deliveringthe best possible customer experience by
directly selling our services based onindustry standard technology
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GROWTH HIGHLIGHTS
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DELL MISSION STATEMENT
We make computing
easy. Like it shouldbe!
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STRATEGIC PLANNING
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Competition Resources Ambitions
History Ability to change
Goals
Objectives
Priorities
BUSINESS PLAN
Sales and marketing plan
Production plan
Finance plan human resources plan
Information system plan
DELL BUSINESS PLAN
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STRATEGIC PLANNING
Expertise and capabilities
Potential benefits of enterprise collaboration
High computing performance
support services
installation services software services
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CURRENT MARKETING SITUATION
(INFORMATION ABOUT THE MARKET,PRODUCT PERFORMANCE, COMPETITION
AND DISTRIBUTION)
CUSTOMER NEEDS AND FACTOR
Dell's direct model starts and ends with customers.
Single Point of Accountability
Build-to-Order
Low-Cost LeaderStandards-Based Technology
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CURRENT MARKETING SITUATION(INFORMATION ABOUT THE MARKET,
PRODUCT PERFORMANCE, COMPETITION
AND DISTRIBUTION)
PRODUCT REVIEWPower Edge servers
Power Vault and Dell storage products
Power Connect switches
OptiPlex desktops
Latitude notebooks
Dell Precision workstations
Inspiron notebooks
Dimension desktopsDell monitors
Software and Peripherals
Premier Services
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CURRENT MARKETING SITUATION(INFORMATION ABOUT THE MARKET,
PRODUCT PERFORMANCE, COMPETITION
AND DISTRIBUTION)
REVIEW OF COMPETITION
Dell has strengthened its hold on market
Today the companies that are its strongest
Competitors GATEWAY , COMPAC
,HEWLLE-PACKARD.
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MARKETING MIX
Product Price
Place Promotion
IT enable companies to use different sales &
marketing approaches than more possible before. One
way to summarize firms sales & Mkg approach is
three what are often called as 4 Ps.
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MICROPRTABLE OFFERS
Microportable offers New features fast simple set up
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VARIETY
NOTEBOOK
HANDBOOKS
PROJECTOR
NOTEBOOK
DESKTOPS
PRINTERS
http://www.dell.com/us/en/gen/topics/segtopic_axim.htmhttp://www.dell.com/us/en/gen/corporate/press/pressoffice_news_2002-12-10-rr-001.htmhttp://www.dell.com/us/en/gen/topics/segtopic_software_seg.htmhttp://www.dell.com/us/en/gen/topics/segtopic_axim.htmhttp://www.dell.com/us/en/gen/topics/networking.htm -
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PLACE
Global strategy
Dell worldwide
Dell Americas
Dell Asia pacific
Dell euro middle
east and Africa
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launched dell.com
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PROMOTION
Advertisements
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PRICE
Cost effective custom
configurated system Product services easy to buy
Warranties
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DELLS SATISFACTION
Proud to provide best services
we at dell pride
ourselves to providing the best customerexperience by offering quality products and
services
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TOTAL SATISFACTIN POLICY OFFERS
You may return yournew system up to 30 daysfrom the date of invoice.1 Any refurbished systemscan be returned up to 14 days from the date ofinvoice.
You are responsible forshipping the system backto Dell and for the costs associated with thatshipment.
It is important that you return everything on your
order, and that it is in its original packaging. We will credit your account for the price of the system
minus shipping and handling.
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PRODUCTS ROLE
Servers & Storage
Note Books & Desk Tops
Networking
Handheld
Software & Peripherals
Services
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PRODUCTS ROLE
Services
Dell helps provide an outstanding end-to-end service experience
from consulting through deployment and support
Servers & Storage
Engineered for high performance, maximum uptime, serviceability,
and ease of management.Note Books & Desk Tops
Harnessing the power of emerging technology for top performance,serious multitasking & high productivity
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PRODUCTS ROLE
Networking
Designed for high performance, reliability
and interoperability, Power Connectswitches deliver unprecedented value.
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THERE PRODUCTS
Software & Peripherals
Top brands of printers, software
applications, scanners, cameras, handheldsand thousands of other products.
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THERE CUSTOMERS
Home Users
Office Users
Small Businesses Medium to large businesses
Federal & Local Governments
Education Health Care
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RESEARCH REPORTS
Customers Choose Dell Servers More Than Any
Other In U.S.
Austin, Texas, October 28, 2002
Preliminary data1 released today by industry analyst firm
Gartner it shows that more U.S. customers purchase
industry standard servers from Dell than any other
company. These figures mirror a trend that IDC researchhas also shown for the last six quarters.
.
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Total improvement
modal the
improvement wheel
Baldrige/EFQM
Suppliers
Stake
hold
ers
C
U
st
o
me
r
s
Employees
Process management
Benchm
arkin
g
Continuousimprovem
ent
Re
-eng
ineerin
g
PROCESSES
BUSINESS
Critic
al
success
factors
I
M
p
W
H
A
t
FEEDBACK
FEEDBACK
FEEDB
ACK
FE
BE
DB
AC
K
How
Continuousb
usinessimpr
ovement
Where the
Organization
Wants to be
Where the Organization
is today.
Time
Planning
and
goal setting
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THE END