Presented by the 4 Seeds

Enrique Garcia Steven Scileppi

The Learning Team Experience

Darlene Daws

HOMEPAGE

Elizabeth Allen

Product Research

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• What would a student need to know about Product Research and what resources might be helpful in your research?

• Please read and follow the Tutorial Guide for your learning experience.

SIC Industry Codes

Product Categories

Companies

Tutorial Guide

HOME

Product Research Portal

Online Market Places

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Tutorial Guide

Product Research

The first step is to identify the type of product you wish to research. There are several ways to get a topic idea to research. You could use journals or go to Galileo, a library database, or ask your peers or the librarian to get ideas. This is the first step in order to gather information on what product you would like to know more information about.

Tutorial Guide

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Product Research by SIC Codes

You can start your product search by SIC Codes which are Standard Industrial Classifications. These codes classify establishments by the type of activity in which they are engaged. The Standard Industrial Classification was a United States government system for classifying industries by a four-digit code. Established in the 1930s, it was supplanted by the six-digit North American Industry Classification System in 1997.

For a detailed explanation of SIC codes go to the SIC Codes Icon in the Main Menu.

Tutorial Guide

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Product Research by Online marketplaces

Online marketplaces: Web-based trading exchanges are the e-hot e-spots for buyers and sellers to meet and conduct business, from simple catalog presentations to, in the future, fully integrated back-office transactions. An Online marketplace

is like an online shopping mall.

For examples of Online Marketplaces go to the Online Marketplaces Icon in the Main Menu.

Tutorial Guide

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Product Research by Product Categories

Product Categories: There are several resources Online that have lists of product categories and subcategories. Some sites even show you the commercial brand of such categories.

For examples of Product Category sites go to the Product Categories Icon in the Main Menu.

Tutorial Guide

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Product Categories

Product Research by Product Categories

There are detailed online web pages that provide search capabilities by product categories. These sites can be found by conducting a search thru Google using text search words such as “product categories”.

Some of these online web pages are provided by companies who have created an online gathering place for multiple vendors and customers, both in the business to business or business to consumer markets.

An example of such online web pages can be found at http://householdproducts.nlm.nih.gov/products.htm

Which starts with a general category all the way to a specific brand and detailed specifications.

Product Categories

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TEC

Companies

Product Research by Company

There are several resources Online that list Companies and corresponding products. Online Web pages such as Hoovers Show key company information, products and competitors in similar industry SIC codes.

Another powerful resource to start a product research is to use company financial reports such as financial annual report and SEC filing reports such as the 10-Q reports. These reports main contain great general product information.

Companies

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TEC

SIC Industry Codes

What are SIC Codes?Standard Industrial Classification (SIC) codes are four digit numerical codes assigned by the U.S. government to business establishments to identify the primary business of the establishment. The classification was developed to facilitate the collection, presentation, and analysis of data; and to promote uniformity and comparability in the presentation of statistical data collected by various agencies of the federal government, state agencies, and private organizations. The classification covers all economic activities: agriculture, forestry, fishing, hunting, and trapping; mining; construction; manufacturing; transportation; communications, electric, gas, and sanitary services; wholesale trade; retail trade; finance, insurance, and real estate; personal, business, professional, repair, recreation, and other services; and public administration.

SIC Industry codes

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Reading SIC CodesThe first two digits of the code identify the major industry group, the third digit identifies the industry group, and the fourth digit identifies the industry. For example:

20 Food and Kindred Products

209 Miscellaneous Food Preparations and Kindred Products

2096 Potato Chips, Corn Chips, and Similar Snacks

SIC Industry codes

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Reading SIC CodesTo make it easier to identify specific industries or even particular

products, some sources, such as the Predicasts F&S Index, expand the

code to as many as seven digits. For example:

36 Electronic and Other Electrical Equipment and Components,

Except Computer Equipment

367 Electronic Components and Accessories

3674 Semiconductors and Related Device

3674125 Random Access Memory Circuits

SIC Industry codes

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Where to find the SIC Codes

• Where Do You Find the SIC Codes? • Standard Industrial Classification Manual DOCS REF

HF 1042 .A55 (1987 is the latest edition) • Industry codes for specific companies can also be found in:

• Directory of Corporate Affiliations DOCS REF HG 4057.A217

SIC Industry codes

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North American Industry Classification

• North American Industry Classification System • What is NAICS? • NAICS is an industry classification system that groups

establishments into industries based on the activities in which they are primarily engaged. It is a comprehensive system which covers the entire field of economic activities, producing and nonproducing. There are 20 sectors in NAICS and 1,170 industries in NAICS United States.

SIC Industry codes

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Example of NAICS1997 NAICS Name Classification

Level 31-33 Manufacturing Sector 316 Leather and Allied Product Manufacturing Subsector 3162 Footwear Manufacturing Industry Group 31621 Footwear Manufacturing Industry 316211 Rubber and Plastics Footwear Manufacturing(e.g. Athletic shoes, plastics/rubber or plastics/rubbersoled fabric upper manufacturing) U.S. Detail Industry

• Where Do You Find NAICS? • North American Industry Classification System (NAICS)

DOCS REF HF 1041.5 .N674 1997 [On Business Index Table]

SIC Industry codes

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SIC Industry codes

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There are 802Companies in

Atlanta who market

Lawn & Garden Services

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Online Marketplaces

Product Research by Online Marketplaces

•Online marketplaces: This is a new trend of Web-based trading exchanges that have being placed by Industry organizations to provide an e-hot e-spots for buyers and sellers to meet and conduct business, from simple catalog presentations to, in the future, fully integrated back-office transactions.

•You can use Google or any other online search engine to find these online market places. In the next slide we present an example of an online marketplace for the Pharmaceutical industry:

Online Marketplaces

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References

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•SIC Codes: smartbizconnection.com/advertising_glossary_index.htm•http://libweb.uoregon.edu/govdocs/business/MKTG450.html•http://www.pharmaceuticalonline.com/content/homepage/ •http://www.hoovers.com