presented by rachel cromer aianta public relations & media specialist the american indian...
TRANSCRIPT
Presented by
Rachel Cromer
AIANTA Public Relations & Media Specialist
The American Indian Tourism ConferenceSky Ute Casino ResortSeptember 17, 2015
Partnering with National Tourism Organizations
To define, introduce, grow and
sustain American Indian, Alaska
Native and Native Hawaiian tourism
that honors traditions and values.
What is the Purpose of AIANTA?
Our Mission:
“AIANTA is dedicated to the development of an American Indian tourism industry that promotes the authenticity of our
cultural presentations and history.”
What Does Tourism Mean to the USA?
Travel and tourism is one of America’s largest industries• Generated $2.1 trillion in economic output in 2014• Direct spending by resident and international travelers in the U.S.
averaged $2.5 billion a day
Travel and tourism is America’s largest services export industry • Travel accounts for 10 percent of all U.S. exports of goods and
services
Travel and tourism is one of America’s largest employers• Travel supports 15 million jobs in the U.S.
What Role Does Cultural Tourism Play?
Education and Technical Resources for
Tourism Development
Research and Data Analysis
Creating and Nurturing Regional and
National Partnerships
Raising Public Awareness of Tribal Tourism
Providing National Tribal Tourism Leadership
Providing Domestic & International
Marketing
What Does AIANTA Do?
Media Outreach
Total Media Impressions:
3,646,000
Total Media Impressions:
40,000
Current and Future Projects • Tribal Interpretation on Route 66 • State-of-art Destinations Website• Increased International Outreach 2015 – China & Italy • Regional Workshops and Training • NPS Desert View Tribal Interpretation Project—Grand Canyon• Online Tourism 101• Tribal Tourism Certificate and Degree Program• Legacy Book on Indian Boarding Schools• Online Tribal Booking Site (Extension of Destinations Website)
Some of Our Partners U.S. Department of the Interior
BRAND USA
TAUCK Tours , Inc.
National Tribal Geographic Information Support
Center
National Geotourism Council/National
Geographic Society
Kilpatrick Townsend and Stockton LLP
The George Washington University
Southeast Tourism Society
U.S. Department of Commerce
Who Does AIANTA Serve?
How Can You Get Involved With AIANTA?
Join AIANTA Membership Corporate
Tribal Business/Organization
Tribal Enterprise State Tourism Program
Individual Senior/ Student
Gail ChehakAIANTA Membership Coordinator
International Marketing and Outreach:
Participate in ITB BerlinIntroduce your product
at Showcase USA-ItalyMarket your destination
at IPW
How Can You Get Involved With AIANTA?
Public Outreach and Media:
AlANTA’s social media Quarterly Tourism Newsletter Photos and images to promote
your tribe or destination Info on new tour programs,
upcoming events, and tourism news in your community, village or reservation
How Can You Get Involved With AIANTA?
Rachel CromerPR & Media Specialist
Support and Grow: Current and future grants and
projects; Strong Indian Country tourism
policy on infrastructure, education and technical assistance
International marketing opportunities
Online and regional tourism resources
Support important legislation Support a permanent tourism
program
How Can You Get Involved With AIANTA?
How Can You Get Involved With AIANTA?
Join the first destination website to promote Indian Country tourism to the world
For more information, email: [email protected] or call AIANTA at 505-724-3592.
Other National Travel and Tourism Organizations
The U.S. Travel Association “On a Mission to Increase Travel to and Within the United States”
U.S. Travel is the unique national organization that leverages the collective strength of those who benefit from travel to grow their business beyond what they can do individually.
National Tour Association NTA (National Tour Association) is the leading business-building association for professionals serving customers traveling to, from and within North America.
American Indian Alaska Native Tourism Association
2401 12th Street NW Albuquerque, New Mexico 87104
Phone: 505-724-3592 Fax: 505-202-7023www.aianta.org
@OfficialAIANTA American Indian Alaska Native Tourism Association (AIANTA)
We invite you to join the