CHAPTER THREE: THE STICKINESS

FACTORPresented by “Finchie” (Hannah

Finch), Mad Dog Mary (Mary Fernando), “Lilo” (Solina Moore)

WHAT IS BLUES CLUES AND WHERE DID IT COME FROM?Blues Clues is an early-childhood education TV show. This TV show started Sept. 8, 1996 and aired until Aug.6, 2006. This show was intended to help child development and was based off of the 1960s TV show Sesame Street.

WHAT IS SESAME STREET AND WHERE DID IT COME FROM?Sesame Street is a children TV show that is both educational and entertaining. Sesame street began to air on November 10, 1969. The show was talked about in 1966 by Joan Ganz Cooney and Llyod Morrisett as a way to connect TV and education for children.

A LEARNING EPIDEMIC

Thought question: How can watching television help a child academically?

LEARNING FROM TV? “Good teaching is interactive. It

engages the child individually. It uses all the senses. It responds to the child. But a televison is just a talking box” (Gladwell 90).

RHETORICAL DEVICE USED? “One critical factor in epidemics is the

nature of the messenger” (Gladwell 91).

This argument is logical. Humans like attractive things and seamlessly veer

closer to things they like.

DISCUSSION QUESTION What specific things can we do to make

what we say stick?

WHAT MAKES IT STICKY? “The specific quality that a message needs

to be successful is the quality of “stickiness” (Gladwell 92).

When humans want something to be “sticky” we make sure we say it in emphasis. (Talking loudly, or saying it over and over again.)

The messenger matters: they are what makes things spread.

How is a message so memorable that it can create change, or spur someone into action?

RHETORICAL DEVICE USED? “If you paid careful attention to the

structure and format of your material, you could dramatically enhance stickiness” (Gladwell 110)

This argument is logical. In order to make someone remember everything, or at least the important parts, you have to make sure you say it in a memorable way.

ESSAY PROMPTGladwell argues that the most critical part of the Law of The Few is the nature of the messenger. Are his examples enough to convince you of this or are you leaning away from it completely?