presented by: ed cabellon, director – rondileau campus center bridgewater state university (ma)...
TRANSCRIPT
Presented by: Ed Cabellon, Director – Rondileau Campus
CenterBridgewater State University (MA)
Using
( )http://about.me/edcabellon | @EdCabellon |
What isFacebook is a social networking service and website launched in February 2004, operated and privately owned by Facebook, Inc.[1] As of July 2011, Facebook has more than 750 million active users.[6][7] Users may create a personal profile, add other users as friends, and exchange messages, including automatic notifications when they update their profile. Facebook users must register before using the site. Additionally, users may join common-interest user groups, organized by workplace, school or college, or other characteristics. The name of the service stems from the colloquial name for the book given to students at the start of the academic year by university administrations in the United States to help students get to know each other better. Facebook allows any users who declare themselves to be at least 13 years old to become registered users of the website.
Source: http://en.wikipedia.org/wiki/Facebook
?
Facebook has evolved from a reflection of your personal
life, to a reflection of
your LIFE.
Lexicon“Friends” are
really “Connections”
“Privacy” is really “Access”
“Tagging” is really “Mentioning”
Search
Management
Ads
Chat
Profile Pic
Friends List
Info
List of Lists
https://www.facebook.com/friends/edit/
Managing list(s)
Create lists
https://www.facebook.com/settings/?tab=privacy
Basic Info Mgt.
I recommend this setting.
Click here to manage settings
Very important to check these regularly.
How do others see your profile?
Control settings here.
Don’t forget about your photo albums!
Custom Privacy Settings
Insert lists and/or names hereto hide this content
Insert lists or names here to share this profile content.
Other Privacy Settings Areas
• Used to connect people of a particular organization or cause
• More private than a Fan Page, more “internal” communication among group members.
•3 Types: Open, Closed, Secret
• Not searchable through Google or other search engines.
Facebook Groups (https://www.facebook.com/bookmarks/groups )
Recommended Practices
Chat!
Group Activities
Share docs!
All Groups
• How often do you “enlist” your community members to get involved with your office and connect in person?
• How do you mirror in-person engagement on Facebook?
• Is your content entertaining? (Do you get ‘Likes’, Comments, and Mentions?)
• Personalize your Fan Page URL after 25 fans! (ex. http://facebook.com/BSUcampuscenter)
• How do you measure success? (e.g. “Likes?”, Comments)
Facebook Fan Pages (https://www.facebook.com/bookmarks/pages )
Recommended Practices
200x600 px
Management
# of times this Post has been rendered
On a user’s browser
(Likes + Comments) / impressions
Assessment – Fan Page Insights
Shows: Active Users,Daily Users, Likes,
Demographics, MediaConsumption, External
Referrers Specify date range
Total number of viewsIn the range specified
Total number of Likesand comments in range
specified
Assessment – Fan Page Insights
Total number of viewsIn the range specified
Total number of Likesand comments in range
specified
Top viewed posts on your fan page
Breakdown of contentcontact on your fan page
The communities you wish to build are already online…
…Your job is to bring
them together.
(pssst! You already know how!)
BUT HOW?!?!
Run contests & scavenger hunts via Facebook Fan
Page
End your posts with question marks to spur conversation
Upload photos from events and ask your Fans to
“tag” themselves!
Promote other Fan Page content and
ask them to do the same!
Listen: 1. Info Desks2. Student Convo3. Time of year?
ManagementIt takes a team approach
to make Facebook implementation work!
Decide where content will come from and who will
post it.
If there are inflammatory
comments, how will you handle them?
Decide on timing and frequency of
posts ahead of time.
Raise their technology fluency for better chance
at success.
Mirror your “in-person”
conversations “online”
Thumbs Up:How to know if
you’re doing well!As a Student Organization
•You rely on volunteers to make things happen.•Those managing the Social Media accounts need to be mindful how they use it personally.• Get as many people involved in the process of creating content.
As a Department•You are paid to represent the institution.•Involving a small group of staff, graduate staff, and paid student employees to manage it all.• Be a connector and promote other campus departments, organizations and programs on your pages!
•Facebook Success:• Comments and Likes on Posts• Other Facebook Users Tag Your Organization in their posts• Community is posting questions and comments on your wall• Tied back to your learning outcomes and division goals
Facebook Places (Mobile App to “Check In”) | Facebook Video Chats (via Skype)Higher Education Facebook Apps (e.g. Schools on Facebook (Inigral) & RoomSync)
What is next/now in Facebook?
Presented by: Ed Cabellon, Director – Rondileau Campus Center
Bridgewater State University (MA)[email protected]
StudentAffairs.com Webinar – Monday, August 22, 2011http://about.me/edcabellon | @EdCabellon | #SAfb
Using in Student Affairs( )