Presented by :Dean Benhur Ong, DLS-CSB

CHED TC Chair, Tourism and HRM

CHED TC Members, Tourism and HRMDean Cecilia Tio Cuison, UST

Dean Milagros Magsanoc, PWUDr. Danilo Reyes, Industry Rep.

Background of the Tourism Industry

Current Issues in Tourism and HRM Education

What Is Our Role?

Highlights of the Proposed PSG for Tourism and Hotel & Restaurant Management related programs

What’s Next?

Philippine Qualifications Framework

919M Tourists in 2008 -> USD941B – highest in 10 years

940M Tourists in 2010

5% Worldwide Annual Growth Rate achievable

68M SEA Foreign Tourists in 2010. 3.52M visited PHL

27.9M Local tourists in 2010

Hospitality and Food Service Segment experiencing fast growth

Tourist Arrivals (in millions)

Region 2005 2007 2008 2009 2010

World 795.00 894.00 913.00 877.00 935.00

Europe 435.00 478.40 480.80 456.90 471.50

Asia-Pacific 153.60 182.00 184.10 181.00 203.80

Americas 133.30 143.90 147.80 140.50 151.20

Africa 35.40 43.20 44.40 45.80 48.70

Middle East 37.80 46.90 55.90 52.70 60.00

Year Visitor Arrivals(Actual)

Year Visitor Arrivals(Projected)

2005 2,623,084 2011 3,600,000

2006 2,843,345 2012 4,000,000

2007 3,091,993 2013 4,400,000

2008 3,130,000 2014 4,900,000

2009 3,017,099 2015 5,400,000

2010 3,520,471 2016 6,000,000

DOT Statistics and Infrastructure Philippines 2010 Presentation (November 2010)

Property Rooms Target

Best Western Premier (Bonifacio Global City, Taguig) 240 2011

Tune Hotels (Makati City) 213 2011

Tune Hotels (Malate, Manila) 167 2011

Belle Grand Manila Bay Complex (Entertainment City, Paranaque) 400 2011

Remington Hotel (Newport City, Pasay) 700 2011

Hamilton Hotel (Newport City, Pasay) 540 2011

Acacia Grove Hotel (Filinvest Corporate City, Muntinlupa) 262 2012

Raffles Residences & Fairmont Hotel (Makati City) 300 2012

The Crimson Alabang Hotel / Entrata Hotel (Filinvest, Muntinlupa) 400 2012

Microtel Inn & Suites (Libis, Quezon City) 50 2012

Solaire Manila (Entertainment City, Paranaque) 800 2012

Property Rooms Target

Grand Hyatt (Bonifacio Global City, Taguig) 500 2012

Kukun Hotel (Bonifacio Global City, Taguig) 180 2012

Radisson Hotel & Regent Hotel (Mall of Asia Complex, Pasay) 580 2013

Holiday Inn (Makati City) 347 2013

Mercure Hotel (Ortigas Center, Pasig City) 150 2013

Hotel Novotel (Araneta Center, Quezon City) 410 2013

Ascott Bonifacio Global City (Bonifacio Global City, Taguig) 220 2014

Citadines Salcedo Makati (Makati City) 215 2014

The Shangri-La at the Fort (Bonifacio global City, Taguig) 779 2014

Marco Polo Ortigas (Ortigas Center, Pasig City) 313 2014

GJH Alabang Hotel and Service Residence 292 No Info

Total Rooms 7458

New investments in Tourism infrastructure by existing players

New investments in Tourism infrastructure by big players from different industries

Entry of more Low Cost Carriers (Air Asia Philippines)

Asia Pacific Region registered the highest growth in tourism arrivals (13%) in 2010

Based on DOT projections, Tourism Industry expected to generate an additional 1.2M jobs by 2016

BOTTOM LINE : TOURISM EXPECTED TO BE A MAJOR DRIVER OF PHL ECONOMY IN THE NEXT FEW YEARS

Current No of People Employed by the Tourism Industry –3.647M (NCSB, DOT NTDP)

Estimated additional tourism jobs by 2016 (From DOT NTDP) – 1.27M

# of HEI’s offering HRM Nationwide – 978 (CHED)

# of HEI’s offering Tourism Nationwide – 346 (CHED)

# of Expected HRM Graduates per year – 37k

# of Expected Tourism Graduates per year – 5k

Total Grads by 2016 -> 42k x 5 years = 210K

We will be short by 1M jobs. This excludes foreign personnel requirements.

Moratorium on offering new HRM Programs

Difficulty in finding qualified faculty

Decreasing enrollment due to CHED announcements re graduate oversupply

DOLE study identified Hard to Fill Positions in HRM

Internationalization of required skill sets

Proliferation of HEIs who barely comply with CHED regulations

Regional requirements not being met by current HEIs

Skills mismatch of graduates with Industry reqt’s

Weak human resources development policies and practices

Ensure there are enough qualified personnel for the coming growth years

Ensure that program offerings match the requirements of the local, national and international markets – use DOT NTDP Data

Ensure faculty members are up to date with the latest information, techniques and technology

Ensure that are graduates are competent in the necessary skill sets required by Industry

There will only be two degree programs under the proposed PSG

Bachelor of Science in Tourism Management

Bachelor of Science in Hospitality Management

Clear job titles / employment tables incorporated into the PSG

Based on international standards (ASEAN Common Competency Standards for Tourism Professionals)

Numerous consultations with various stakeholder groups

Courses Cluster Tourism Hospitality

General Education 51 51

Business Core 21 21

Tourism and Hospitality Core 21 21

Professional Courses 27 27

Free Electives 12 12

Practicum 5 5

PE / NSTP 14 14

Total Units 151 151

Note : These are minimum requirements. HEIs are free to add courses as they see fit as long as it addresses a particular need.

PSG designed not to be prescriptive Allows for specialization tracks for qualified HEIs

Example : BS-HRM with Specialization in Cruise Ship Management BS-HRM with Specialization in Culinary Arts Management

Allows for distinguished Tourism and HRM professionals to teach in the programs via professional equivalency table

Updated laboratory requirements HEIs can keep existing program nomenclatures as long

as they qualify based on proposed guidelines 3 year transitory period.

Implement stringent measures and strict compliance to the requirements of new HRM program offerings.

Sufficient training and instructions should be given to RQAT members who are assigned to evaluate HRM program offerings.

Enforcement of CHED rules on sub-standard HEI performance;

Strongly recommend that HEI’s pursue voluntary accreditation with any FAAP-recognized accrediting agency, so that quality assurance is constantly reviewed;

Strengthening of cooperation between industry and HEI associations that will go beyond the basic practicum arrangement

Work with International Organizations to ensure mobility of skill sets

Work with the different government agencies (DEPEd, TESDA, DOLE, DOT) to define required skill sets of the industry.

Prepare PSG for Tourism and HRM for obe (outcomes based education) Compliance

Public Hearings to be Scheduled for Luzon, Visayas and Mindanao Areas

Consolidation and Incorporation of Comments and Suggestions from the different regions

Presentation of PSG to CHED for approval

Implementation of new CMO by SY13-14.

Preparation for integration of PQF into HRM, Tourism curriculum

A National Policy that describes the levels of educational qualifications and sets the corresponding standards for qualification outcomes

A quality-assured national system for the dev’t, recognition and award of qualifications. It is based on standards of knowledge, skills and values acquired in different ways and methods by learners and workers

It is competency based, labor-market driven and assessment based qualification recognition

Establish national standards and levels for outcomes of education and training

Support the development and maintenance of pathways and equivalencies which provide access to qualifications and assist people to move easily and readily between the different education and training sectors and between these sectors and labor market (Hop-on Hop-off)

To align PQF with international qualification frameworks to support national and international workforce mobility.

Developed to address the issue of job-skills mismatch.

Inter Agency Cooperation : DOLE, CHED, TESDA, DEPEd, PRC

Endorsed by NEDA Social Development Committee

Approved by Human Development and Poverty Reduction Cluster

TESDA NC Levels will be offered as part of DEPEd’s K-12 program (From G9 to G12)

After HS Graduation, Student can opt to : Find employment (By this time student is 18YO)

Undergo higher NC Level training via TESDA programs

Continue studies in Baccalaureate courses, preferably in line with his NC Levels in HS

TESDA’s NC Certificates and Diplomas can be recognized by HEI’s and get course credits in aligned courses with CHED’s approval (Ladderized Programs)