presented by: c4c #3 madison bell ashley lawrence anna radliff
DESCRIPTION
Presented by: C4C #3 Madison Bell Ashley Lawrence Anna Radliff. Tervis Tumbler. Objective Benefits Primary Secondary Target Audience Creative Strategy Message Strategy Message Appeal Key Copy Points. TV Ad “ Tervis Tough”. Magazine Ads. Cosmopolitan Magazine - PowerPoint PPT PresentationTRANSCRIPT
Presented by:C4C #3
Madison BellAshley Lawrence
Anna Radliff
Tervis Tumbler
• Objective• Benefits– Primary– Secondary
• Target Audience• Creative Strategy• Message Strategy• Message Appeal• Key Copy Points
TV Ad“Tervis Tough”
Magazine Ads
Cosmopolitan Magazine
Full Page Bleed: 8 ¼ X 11 1/8
Audience: 34% of readers are between the ages of 18 and 24.
Men’s Fitness Magazine
Full Page Bleed: 8 x 10 ¾
Audience: 18.4% of readers are between the ages 18-24 .
Radio Ad
* No Tervis Tumblers were harmed in the making of this recording!
Out of Home Media
3 D Sidewalk Murals
Thank You!
Questions?
References• Cosmo Media Kit-
http://www.cosmomediakit.com/r5/showkiosk.asp?listing_id=4249741&category_id=27809&category_code=rate
• Cosmo Demographic Profile- http://www.cosmomediakit.com/r5/showkiosk.asp?listing_id=360482&category_code=read&category_id=27810
• Men’s Fitness Media Kit- http://www.fit-pregnancy.com/mediakits/mens_fitness/pdf/production_specs_09.pdf
• Men’s Fitness Demographic Profile- http://www.fit-pregnancy.com/mediakits/mens_fitness/pdf/demo_profile.pdf